How to create an advertisement

PicMonkey’s online ad maker tools help you create gorgeous ads that invite clicks. Use graphics, text, advanced photo-editing tools, touch up, and more to make stunning display ads or ads for social media. Get started for free with a seven day trial!

How to make an ad

Choose an online ad design that you like from PicMonkey’s templates. Search “ad” to see all the many types for online or print, and for social media.

Replace the photos in the template with your own pics, or choose from millions of professional stock photos or videos in our stock library. Customize your image’s size, shape, color, and more with effects and editing tools.

Replace the text in the template with your own words, or add more text. Choose from hundreds of beautiful fonts, and customize the text’s color and size, or try effects like curve or outline.

When you’re finished designing, share your work by downloading to your computer, or exporting directly to social media or email. Your work will always autosave to our cloud storage so you can return to it at any time.

Easily design ads with our templates

PicMonkey’s ad maker is easy to use. Our designer-crafted templates are super simple to customize and make your own. Browse the various ad formats on offer to create display ads of all sizes, Facebook ads and Instagram ads, even ads to print on postcards or flyers.

How to create an advertisement

How to create an advertisement

How to create an advertisement

How to create an advertisement

FAQs about making ads

How do I make video ads?

To make a video ad start with the right-sized template in PicMonkey, an Instagram ad template for instance. Add a video clip to the canvas from our stock library or upload your own. Finish your design with text and a logo, then download and upload to your ad service.

How do I make a good Facebook ad?

To make a good Facebook ad, make sure your design is bold and eye-catching, and that there is no more than 20% text covering your ad image—you can save the words for the description. Get started with: Make Rad Facebook Ads Quickly & Easily

How do I make online banner ads?

We offer common display ad sizes in our Online Ad template category: skyscraper, banner, rectangle, etc. Choose a size and create an ad with text, graphics, and images. Use Smart Resize to create multiple sizes of your design fast. Export and upload to your ad host.

Create with graphics

We’ve got thousands of awesome graphics in a multitude of styles, shapes, and sizes that you can use to create designs that will get noticed.

How to create an advertisement

How to create an advertisement

How to create an advertisement

Create with stock photos

We’ve got millions of gorgeous, authentic stock photos taken by some of the best photographers in the world that you can use to create a truly unique image—all included with a subscription.

How to create an advertisement

Why use PicMonkey for design and photo editing?

Minimal learning curve

Our easy and intuitive tools allow you to start editing photos and creating spectacular designs immediately, no matter your skill level.

Extensive feature set

Start with a professionally designed template or take advantage of our high-powered tools to make custom images from scratch.

So much for so little

Get everything you need to create fabulous images for one low subscription price, with no one-off purchases or hidden costs.

All the tools and tips you need to succeed at business

How to create an advertisement

Learn how to use templates to design printer-ready business cards.

How to create an advertisement

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How to create an advertisement

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How to create an advertisement

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How to create an advertisement

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How to create an advertisement

Put your best foot forward online with these photo taking and editing tips.

Making ads with PicMonkey

Your business is awesome, right? It’s gonna make everybody’s lives better, easier, and more fun. So let’s advertise it! We’ll walk you through creating your own advertising. And while it might not be as fun as renting a skywriter or throwing your own parade, it’s gonna be a whole lot cheaper and easier. Read on for some of our fave ways to set yourself up for success in advertising.

Advertising on Google is one of the best decisions you can make to expand your reach, find new customers, and grow your business. Google Ads (formerly known as Google AdWords) is the world’s largest and most widely used online advertising platform, and by advertising on Google, your business can reach a potential audience of millions.

How to create an advertisement

Let us help you get started with this beginner’s guide to advertising on Google.

How Advertising on Google Works

Google Ads functions as an auction, but unlike a regular auction, it’s not just your bid that matters – the auction takes the quality and relevance of your ad campaigns into account. This means that the playing field is level for everybody, not only those advertisers with the deepest pockets.

The Google Ads auction is centered around the concept of keywords. Advertisers identify keywords that are relevant to their business – and that searchers are likely to use when trying to find something – and bid on them, stating how much they are willing to pay each time a Google user clicks on their ad. This is where the term “pay-per-click advertising” comes from.

How to create an advertisement

How to Advertise on Google

Advertising on Google requires a Google Ads account, which is free to create. Once you’ve opened your account, it’s time to figure out how to use Google Ads to grow your business!

The following is a ten-step process for advertising on Google:

  1. Establish your account goals
  2. Determine your audience
  3. Conduct keyword research
  4. Set budgets and bids
  5. Build your optimal account structure
  6. Write high-performing ads
  7. Create effective landing pages
  8. Implement conversion tracking
  9. Grow your remarketing lists
  10. Make optimization a habit

We’ll provide more tips on how to optimize your Google advertising below.

Optimal Google Ads Account Structure

The first step is to consider your account structure. Although there are many ways to structure an AdWords account, such as mirroring the structure of your website or by product categorization, the most effective and successful accounts all share the same qualities when it comes to organizational hierarchy. The following figure shows an optimal Google Ads account structure:

How to create an advertisement

The account itself is the topmost level. Within each account are campaigns. Some advertisers only run a single campaign at any given time, whereas others run numerous campaigns simultaneously. Each campaign houses various ad groups, each of which, in turn, contain unique keywords, ad text, and accompanying landing pages.

Campaigns are often organized by theme, such as a holiday promotion or back-to-school sale. Within each campaign, ad groups are often organized by products or services, such as Hanukah merchandise or school stationery. Finally, individual products, such as menorahs or notebooks, have their own targeted keywords, unique ad copy, and relevant accompanying landing pages.

The structure of your Google Ads account may not reflect this hierarchy precisely, but organizing your account in this manner will allow you to keep things organized and tightly themed from the outset, factors that can have significant influence on PPC metrics such as Quality Score.

Check out this Google Ads guide full of best practices & tips to getting started.

Advertise on Google with WordStream

Aside from the technical aspects of setting up and running a PPC campaign using Google AdWords, many advertisers struggle with the time commitment necessary to achieve success with paid search. That’s why WordStream’s software and free tools have proven invaluable to thousands of businesses advertising on Google.

The Google Ads Performance Grader: A Completely Free Audit of Your Google Account

To maximize the impact of your Google advertising campaigns, you need to know what measures are working and where improvements can be made – and WordStream’s Google Ads Performance Grader can help you do exactly that.

How to create an advertisement

The Google Ads Performance Grader is the most comprehensive, fully featured free tool of its kind. In 60 seconds or less, the Google Ads Performance Grader performs a detailed and thorough audit of your PPC account, identifying areas in which improvements can be made as well as highlighting successful areas of your account and how they compare to competitive benchmarks for your industry.

How to create an advertisement

Yes, I said the word campaign. Please don’t run away.

From talking to nonprofit and small business owners, I’ve learned that many think the word “campaign” is scary.

To them, it sounds incredibly complicated and time-consuming — but I’m here to tell you that it’s not hard to create a successful marketing campaign.

A well-planned campaign can spark new interest in your business and increase your sales, donations, and impact.

In this post, I’ll give you a quick overview of what a marketing campaign is and how you can create a successful marketing campaign for your business.

Let’s jump in, shall we?

What is a marketing campaign?

I like to define a marketing campaign as a promotion created to reach a specific goal with a beginning and an end date.

Your campaign can contain as few or as many pieces as you find necessary for your bottom line.

The most important part of creating a campaign is defining a clear and concise goal. Your goal can be as simple as increasing your revenue for the month of October, but it must be specific.

The more specific you are when setting your goal, the greater chance you’ll have of actually achieving it. The specificity will help focus your tactics and save you time.

What do I need to create a campaign?

  • A way to get the word out: Think about the most effective tools you have to spread the word about your campaign. Word of mouth, in-store signage, email marketing, and social media are great starting points — choose the tools that work best for your business.

Tip: New to email marketing? You can try out Constant Contact free for 60 days. Sign up for a free trial here.

  • A clear call-to-action: You want to make sure your campaign has a clear call-to-action. A call-to-action encourages people to take a next step with you. You call-to-action can be anything from “download this guide now” to “make your reservation today.” No matter what it is, make it as clear and easy to act on as possible.
  • A plan of attack: Your campaign should have a start and an end date. Use a calendar to plan the plot out the important dates and actions. Here’s how you might use a calendar to plan a three-part email series to promote a Valentine’s Day sale.

How to create an advertisement

You can also use Constant Contact’s new marketing calendar feature to plan your marketing, view past mailings, and check out relevant holidays.

How can I get people interested in my campaign?

People tend to struggle most when it comes to deciding what to offer or promote in a campaign.

Here are a few examples of what you can promote:

  1. Discounts
  3. An upcoming event
  4. A new service
  5. A free consultation
  6. Hints and tips
  7. Volunteer opportunities

Not only do you want your goals and objectives to be specific, but you want your promotion to be specific too. Telling people you have a sale going on is too vague. Telling people about a specific discount for a specific amount and product will pique their interest.

How do I know if my campaign worked?

Your return on investment is very important when it comes to almost anything you do for your business. If you are unsure about the success of your campaign, you won’t know if it was worth your time and effort.

Luckily, digital tools, like email marketing, make it easy to see if your campaign was a good use of your time. After sending an email, you can track your results to see how many people are opening your message and acting on your offer.

How to create an advertisement

The way you measure your success will vary from offer to offer, but you always want to measure your end goal. For example, if your goal was to increase your network size, you want to take a look at how many new email subscribers you received from your campaign.

If your goal was to drive attendance to your event, you should measure a number of attendees you received due to your campaign.

Campaigns aren’t so scary…are they?

I know, it’s a lot of information, but creating a campaign does not need to be complicated. If you’re not sure where to start, think about what would be valuable to your audience and build a campaign around that.

If you’re not sure what would be most valuable to your audience, sending an online survey to get their feedback will ensure you’re on the right track.

Want to send business-generating emails in no time? Our 5-step Approach to Successful Email Marketing guide will show you how!

Editor’s Note: This post was originally published in August 2013 and has been updated for relevancy and accuracy.

Ready to do more business with email marketing?

No risk. No credit card required.

Miranda Paquet

Writer, marketer, and @ConstantContact contributor. I believe in the really big impact of really small businesses and am constantly inspired by their stories. I bet you will be too! See for yourself at

Drive big results with email marketing.



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Есть много способов заработать на рекламе. Если вы хотите сотрудничать с Google, подключите свой сайт к AdSense. Мы расскажем, как начать работу с нашим сервисом.

Знаете ли вы, что есть несколько способов заработать с помощью Google AdSense? Возможно, некоторые из них вы упускаете. Чтобы получить максимум от AdSense, изучите приведенные ниже рекомендации.

1. Создайте сайт подходящего типа

Некоторые типы сайтов приносят больше дохода от AdSense, чем остальные. Если вы хотите добиться успеха, вам в первую очередь нужен качественный контент и большой объем трафика.

Есть два типа контента: один из них привлекает новых посетителей, а второй – тех, кто был на сайте раньше. Лучше всего, если у вас будет и тот, и другой. Это обеспечит приток новых пользователей, значительная часть которых будет возвращаться.

К сайтам, которые эффективно привлекают и новых, и прежних посетителей, относятся следующие:

  • Блоги
  • Новостные сайты
  • Форумы и доски обсуждений
  • Специализированные социальные сети
  • Бесплатные онлайн-инструменты

Эти ресурсы легче всего наполнять качественным контентом, продвигать и перестраивать для удачного расположения объявлений.

2. Размещайте разные рекламные блоки

При создании объявлений пользователям Google Рекламы доступны разные варианты, например текстовый, графический и видеоформат.

Рекламодатели создают объявления в разных форматах, и чтобы ваши посетители могли видеть рекламу, которая заинтересует их с большей вероятностью, вам нужно использовать разные типы рекламных блоков.

Выбирая типы объявлений и места их размещения, помните об удобстве пользователей. Контента всегда должно быть больше, чем рекламы. Чтобы оптимизировать количество объявлений, их расположение и стиль, изучите данные Google Аналитики.

3. Показывайте рекламу в пользовательском поиске AdSense

Если на вашем сайте много контента, настройте пользовательский поиск AdSense . Это поможет посетителям находить нужные материалы и повысит доход от AdSense за счет показа объявлений рядом с результатами.

4. Зарабатывайте с AdSense на YouTube

Google AdSense подойдет не только тем, кто создает текстовый контент или бесплатные онлайн-инструменты. Если вы предпочитаете работать с видео, то можете публиковать свои ролики на собственном канале YouTube.

Создав канал, перейдите к его функциям и включите монетизацию. Вам нужно будет выполнить пошаговые инструкции по связыванию канала YouTube с аккаунтом AdSense. После этого вы сможете получать доход от рекламы в видео.

Связав канал YouTube с аккаунтом AdSense, выберите ролики для монетизации и типы объявлений, которые будут в них показываться. Для этого перейдите на страницу Менеджер видео .

На этой странице всегда можно посмотреть, какие видео монетизируются (они будут отмечены зеленым значком доллара), и при необходимости изменить настройки.

How to create an advertisement

Finding Ads’ Hidden Messages

By Arthur Asa Berger

There’s more to advertising’s message than meets the casual eye. An effective ad, like other forms of communication, works best when it strikes a chord in the needs and desires of the receiving consumer — a connection that can be both intuitive and highly calculated.

The following questions can help foster an awareness of this process. Use them for class or group discussions or your own individual analysis of ads or commercials. You may be surprised by the messages and meanings you uncover.

    What is the general ambience of the advertisement? What mood does it create? How does it do this?

What is the design of the advertisement? Does it use axial balance or some other form? How are the basic components or elements arranged?

What is the relationship between pictorial elements and written material and what does this tell us?

What is the use of space in the advertisement? Is there a lot of ‘white space” or is it full of graphic and written elements?

What signs and symbols do we find? What role do they play in the ad’s impact?

If there are figures (men, women, children, animals) what are they like? What can be said about their facial expressions, poses, hairstyle, age, sex, hair color, ethnicity, education, occupation, relationships (of one to the other)?

What does the background tell us? Where is the advertisement taking place and what significance does this background have?

What action is taking place in the advertisement and what significance does it have? (This might be described as the ad’s “plot.”)

What theme or themes do we find in the advertisement? What is it about? (The plot of an advertisement may involve a man and a woman drinking but the theme might be jealousy, faithlessness, erectile dysfunction medications, ambition, passion, etc.)

What about the language used? Does it essentially provide information or does it try to How to create an advertisementgenerate some kind of emotional response? Or both? What techniques are used by the copywriter: humor, alliteration, definitions” of life, comparisons, sexual innuendo, and so on?

What typefaces are used and what impressions do they convey?

What is the item being advertised and what role does it play in American culture and society?

What about aesthetic decisions? If the advertisement is a photograph, what kind of a shot is it? What significance do long shots, medium shots, close-up shots have? What about the lighting, use of color, angle of the shot?

  • What sociological, political, economic or cultural attitudes are indirectly reflected in the advertisement? An advertisement may be about a pair of blue jeans but it might, indirectly, reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational conflict, loneliness, elitism, and so on.
  • Excerpted with permission from Signs in Contemporary Culture: An Introduction to Semiotics by Arthur Asu Berger (Longman, Inc., 95 Church Street, White Plains, NY 10601)

    Arthur Asa Berger is professor emeritus of Broadcast & Electronic Communication Arts at San Francisco State University, where he taught from 1965 to 2003. He is the author of more than 100 articles and 60 books on media, popular culture, tourism and related concerns.

    By: Francisco Guzman | Updated: Apr 13, 2021

    Craigslist is like the Mom and Pop shop of the internet. It may not look like much, but you’ll be amazed at the things you can find. Craigslist is an internationally popular website used for posting jobs, items for sale, real estate, services and personal ads. Take advantage of this free service by creating your own advertisement. Read the steps listed below and learn how to post an ad on Craigslist.

    1. Type the URL into your browser.
    2. Click on the link, “create a posting,” that is located on the upper left hand side of the screen.
    3. Choose the location that best fits your posting.
    4. Click on the type of post you want to place. Choices include jobs, housing, items for sale, services and personals. Depending on what you choose, you will either be taken to a list of options that apply to your post or a list of specified categories.
    5. Click the option that best applies to your post or the category that best describes your post.
    6. Fill in the applicable fields when you arrive at the window to describe your post. Keep your posting title concise and clear. Ensure that all the fields are fully filled in.
    7. Click the “continue” button.
    8. Click on the map to pinpoint your location or type in your exact location – street, cross street, city and postal code – and click the “find” button.
    9. Upload any images that pertain to your ad.
    10. Review the mock ad for incorrect or confusing information and spelling mistakes. If you want to edit the ad, click on the “edit post” button. It will take you back to the previous screen. You can also edit the location and images. If you’re pleased, click the “publish” button.
    11. Check your email. Craigslist will send you an email that will enable you to publish, edit or delete your posting. The link expires in 30 minutes.
    12. Once you’ve clicked the link, it’s time to set up your account. You can either type in a password or go without a password.
    13. Read the terms of use. If you consent to all the terms, click on the “accept” button. If you don’t consent, click on the “decline” button.
    14. You have now posted your ad on Craigslist.

    Note: You can post an ad on Craigslist without setting up an account, but setting up one will allow you to be able to edit, delete or post more easily. Without that step, if you do need to make changes, you’ll need to use the link that was originally sent to your email.

    How to create an advertisement


    Create a commercial video.

    Create a commercial video to promote your business in minutes. Get started with one of Vimeo’s professionally-designed commercial templates.

    Browse Vimeo’s advertisement video templates.

    How to create engaging video ads in minutes.

    Get started →
    1. Choose a professional video ad template.
      Vimeo’s free video ad maker offers easy to use, professionally-designed video ad templates to get you started in minutes.
    2. Choose from our stock library.
      Choose images from Vimeo’s unlimited stock library or upload your own video clips and images that showcase your business.
    3. Edit your video advertisement.
      Vimeo’s free video ad creator includes intuitive editing tools to add text, change colors, create transitions, and more.
    4. Save and publish your video ad.
      Save and share your video advertisement directly to social media with Vimeo Create’s free video ad maker or download the file to use anywhere.

    Vimeo Create is the absolute best addition to our marketing, and I’m obsessed with it.

    Emily Jones
    Founder of Girl on the Glow Co

    Vimeo Create offers a preloaded suite of easy-to-use tools perfect for early-stagers like us. We created dynamic video content in minutes without the time suck or high price tag you would expect.

    Ali Besten
    Market Manager for Cathead Distillery

    With [Vimeo Create’s] video templates, we can upload the videos we want to use and instantly have a video that can be posted on our IG stories, feed, and website! It makes creating videos simpler and less time consuming!

    Felicia Alexander
    Co-founder and President at Boxunion

    Pro tips for creating powerful video ads that make an impact.

    From the earliest days of film and television, marketers have found unique and creative ways to advertise. Today, video is a format as informationally rich and diverse as they come. Figuring out how to create powerful and successful ads can feel both exciting and daunting.

    Don’t let the medium scare you, though! Yes, there are more people consuming video content today than ever before. And yes, people are discovering and connecting with video in myriad ways we never expected. Video marketing has truly moved to the forefront of the industry.

    If you want to push your best messaging directly to your ideal customers, creating quality, fun and informative video ads is key. Let’s take a look at how to create some great ones with Vimeo Create’s free video ad creator.

    How to create an advertisement

    Define your goals and metrics.

    There are an endless number of reasons why a person, brand, or company might want to create video ads. And though it might seem like a no-brainer, you should still ask yourself why you’re making a video. Then, identify the KPIs you’ll use to measure the accomplishment of those goals.

    Video ad editors, creative directors, and marketers know the importance of constantly building toward something. Whether you’re chasing a click or a final sale, keep your end goal in mind as you build your video.

    Start with a splash.

    The golden rule for video ads is the same as what works digital and online spaces: start off strong. Your number one concern? Capture attention in the first 3 seconds, or risk viewers scrolling or clicking away.

    Provide content of value.

    From there, the name of the game is providing content of value at every turn. Generally, you’ll want to create something short, fast and very, very informative. Value doesn’t always have to be in the form of stats and figures. Providing content that is compelling, funny or emotional can be enough to keep your viewer engaged and invested. With Vimeo Create’s video advertisement maker, it’s easy to create fun, engaging video ads that your audience will love.

    Finish with a strong CTA.

    How to submit a free craigslist post

    Follow the steps below to submit a free post to craigslist without using an account.

    If you want to post using a craigslist account, go to your account homepage. Select a city from t he dropdown at far right , click “go,” and follow the steps below starting with step 3. (If you have trouble finding the right craigslist site, visit our list of available sites , and choose the most appropriate one.)

    Please note that the steps may vary a bit depending on the category of your post.

    Choose a category for your post

    1. Visit our homepage,

    • Make sure the location named at the top is where you want to post.
    • If the location is not correct, visit our list of available sites, and choose the most appropriate one.

    2. Click “post to classifieds” in the top-left corner.

    3. Select a category for your post.

    Depending on the type of post, you may be asked to choose additional categories.

    • In “for sale” you can select a more specific category (such as “bicycles – by owner”).
    • In some cities, you may select a subarea (e.g. “manhattan”) and neighborhood (e.g. “SoHo”).

    Create your post

    4. Enter the text for your post.

    This page will vary depending on the category of your post. Important fields include:

    • postingtitle: your post’s name. It will appear in the main list of posts.
    • posting description: the body of your post.
    • replyto: the email address you want to use for responses. Please enter it twice.

    5. When you are finished writing your post, click “continue” at the bottom of the screen:

    6. In some categories you will have the option to add images to your post.

    • For further assistance with uploading images, please visit this page.
    • When you’re finished adding images, click “done with images.”

    Confirm and submit

    7. Make sure your post looks right.

    • Confirm that your email address and the location of your post are accurate.
    • To make changes, click “edit text” or “edit images.”
    • If everything looks good, click “publish.”

    8. You will now need to confirm your post via email.

    • When the system says “further action is required,” check your email for a message from craigslist.

    9. Open the email from craigslist, and click the confirmation link.

    • If you are unable to click on the link, try copying and pasting it into your web browser.
    • You may be asked to review the terms of use or confirm your phone number.

    If all goes right, your post should appear on craigslist about 15 minutes after your confirmation.

    Need to edit or delete your post?

    • © 2022 craigslist CL
    • help
    • safety
    • privacy
    • feedback
    • terms
    • about
    • craigslist app
    • cl is hiring

    Learn how to use use the latest updates to Google Ads custom columns to monitor the metrics that matter most for your company.

    How to create an advertisement

    Google Ads custom columns provide the flexibility to expand reports with more of the data points your individual business cares about.

    Now, Google is giving you even more options when creating custom columns. Let’s take a deeper look at the new changes.

    New Google Ads Custom Column Features

    The expansion of custom columns now allows you to perform the following:

    • Include spreadsheet functions
    • Calculate and compare metrics across date ranges
    • Reference other custom columns in a formula
    • Add more non-metric columns in your formula, including columns like Campaign name, Budget, and more
    • Utilize new column formats like “Text”, “True/False”, and “Date”
    • Apply multiple filters to one formula
    • Filter by custom variables for conversions

    Here’s an example of how your custom columns will display at an overview level:

    Spreadsheet functions will allow you to create columns based on “IF” statements, for example. The full categorized list of spreadsheet functions you can add are:

    • Arithmetic
    • Logic
    • Text
    • Date

    Custom Columns Availability

    Google notes that the custom columns you create will be available in other reporting tools. These include:

    • Report Editor
    • Dashboards in Google Ads

    Having the ability to share custom columns with dashboards and reporting tools can help make your reports more sophisticated and more relevant to your target audience.

    How To Create A Custom Column

    In Google Ads, click on the “Columns” button above your campaign overview (or ad group level, whichever you’re going to be creating them at.

    Then, click on “Modify Columns”, and you’ll be met with an option to create “Custom Column”:

    Now, this is where you’re able to get creative. With custom columns, you have (almost) endless options to create metrics or columns that fit your needs.

    You’ll need to enter a name for your custom column. You do have the option to create description as well, up to 180 characters.

    If you have a complicated metric you’re building, it would be beneficial to include that information in the description.

    If you’re new to creating custom columns, Google gives you different Formula ideas to get you started. These are located on the right-hand side of the screenshot above.


    With custom columns, you’re no longer limited to the traditional Google Ads options.

    Custom columns give you the freedom and flexibility to monitor and report on metrics that make the most sense for your company.

    Custom columns are also a good way to organize your campaigns, ad groups, and keywords based on the inputs of your columns.

    Have you used custom columns yet? How do you use them to advantage? We’d like to hear!

    Featured Image: Menara Grafis/Shutterstock

    Creating a sense of urgency is a proven way to drives sales. Consider these 10 tried-and-true tips to increase conversions.

    How to create an advertisement

    We’ve all seen FOMO in action online.

    You’ve booked your vacation flight and are about to book a hotel room. A message pops up on the hotel’s website: “Hurry! Only 2 rooms left for these dates.”

    What do you do? You book the hotel to secure one of the remaining rooms, stat.

    The longer someone ponders over whether to buy a product or service, the more likely it is that they’ll talk themselves out of it.

    Making people feel as if they’re about to miss out on or lose a great opportunity — triggering that fear of missing out (FOMO) — is a powerful way to drive conversions and sales.

    Dial up your sense of urgency with these 10 tried-and-true tips.

    1. Offer Something People Want

    Urgency only works if your product or service is something that people actively want to begin with.

    If someone isn’t interested in your product, all the limited-time offers in the world won’t make them want it.

    Urgency amplifies already-present feelings of wanting something. It doesn’t create them.

    This is important to keep in mind as you’re driving traffic to your site, too.

    Sending traffic on broad keywords that don’t speak to intent is a waste of time — and a waste of money if you’re using paid sources to get them to an offer for something they don’t want.

    2. Set a Deadline

    If potential customers know there’s no rush to buy your product or service, they’re more likely to put off buying it to weigh the pros and cons.

    They may just forget about it forever.

    Create an incentive to take action by running your sales and offers for a limited time.

    One effective way to create time pressure is to use a countdown timer on your site. Show viewers how many days, hours, and minutes they have to decide.

    Check out how Amazon uses the power of a limited-time offer. On many of their product pages, the ecommerce giant highlights how soon you’ll have to order something to get it by a specific date.

    How to create an advertisement

    Amazon tells customers how quickly they have to order an item to get quick delivery, right down to the minute.

    3. Create Scarcity

    The scarcer a product or service is, the more people want it.

    If you can highlight how scarce your product or service is – or at least create the illusion that it’s about to run out – you can drive people to click the Buy button before someone else does.

    For ecommerce businesses, one common way to do this is to announce that you only have a certain number of an item left in stock.

    If you sell a service, you can make the same principle work for you by only taking on a certain number of clients every month, for example.

    Once again, Amazon knows how to put on the pressure when their stock of an item is running low.

    How to create an advertisement

    Another way to make your product or service seem scarce is to create a sense of competition. does this well by showing viewers how many other people are looking at a certain hotel and how many rooms are left.

    How to create an advertisement ramps up their sense of urgency by making visitors feel as if someone else could book the room they want at any moment.

    4. Use the Right Words

    Strong ad copy and a compelling call to action can make all the difference between whether your visitors make a purchase or click away.

    Time-related words are particularly useful for creating a sense of urgency.

    Try incorporating some of these words into your copy:

    • Now.
    • Hurry.
    • One time only.
    • Last chance.
    • Before it’s gone.
    • Clearance.
    • Today only.
    • Limited time.
    • Instant.
    • Don’t miss out.

    5. Offer a Bonus Incentive

    In addition to your main offer, give people an extra incentive to act fast.

    For instance, you might offer free shipping for a limited time, or give your first 10 buyers a free surprise gift.

    This technique works well when layered with other limited-time or FOMO tactics.

    6. Write Powerful Subject Lines for Your Emails

    Use your marketing email subject line to establish a sense of scarcity or urgency. Time-related words, like the ones listed above, or vivid action verbs get people’s attention best.

    The more clearly you get your message across, the more likely subscribers are to open the email (and then visit your site).

    7. Use Numbers

    Numbers are a great way to get people’s attention and make an offer more attractive.

    Use numbers to push a sense of scarcity – for instance, “Just 3 more in stock!”

    Or, try boosting your social proof with numbers by telling customers how many other people have bought your product or service.

    8. Use Warm Colors

    Colors and psychology are deeply linked. Research from HubSpot supports the idea that using warm colors (red, yellow, and orange) for your CTA buttons can create a sense of urgency that drives action.

    How to create an advertisement

    Cool colors like blue and green, on the other hand, aren’t as effective at getting visitors to click.

    Whatever color you decide to use for your buttons, make sure they stand out from the rest of your page.

    9. Customize Your Offers

    Make your urgency-driven offers even more compelling by personalizing them.

    For instance, track the pages or items that visitors view on your site and offer discounts relevant to their interests.

    Alternatively, if you want to recapture a lead who abandoned their shopping cart, send an email reminding them that they have only a limited time to return and buy the items they were considering.

    10. Keep the Pressure On

    Take a look at your sales funnel and see where you lose the most leads. From there, try to figure out how you can increase the urgency of your marketing at these critical points.

    For instance, if people tend to leave your site after putting a few things in their cart, you could add a countdown timer to your shopping cart page to remind people that your sale ends soon.

    The Takeaway

    If you want to sell more, boosting the sense of urgency in your marketing is the way to go.

    Making people feel as if they’re about to miss out on or lose a great opportunity is a powerful way to drive conversions.

    As with many other techniques, urgency is best used in moderation.

    Don’t try to put pressure on your potential customers all the time, or they’ll stop taking your offers seriously.

    Instead, focus on periodically offering great deals that really are limited.

    More Resources:

    Image Credits

    All screenshots taken by author, March 2021
    Image 4: Hubspot

    What you’ll need

    In this tutorial, you’ll create different versions of a simple poster in Adobe Photoshop. You’ll learn some basics like working with artboards and placing images. You can apply these skills to making other posters or other kinds of projects in Photoshop.

    To start your project, you can use the sample images available for download on the tutorial page or photos of your own. You can also use Adobe mobile apps, like Lightroom for Mobile, to capture and edit photos on your smartphone or tablet and bring them into Photoshop.

    Just be sure to use full resolution photos so they print well at poster size.

    If you’re having your posters printed by a third party service, consult them about poster dimensions and resolution.

    To open an image for your poster:

    1. Choose File, Open, and navigate to an image.
    2. Select it and click Open.

    In order to create several versions of the poster, we’ll use artboards. Artboards let you create multiple layouts with different content or in different sizes in a single document, and you can see them all at once.

    We’ll start by creating an artboard for this image:

    1. Select the background image layer in the Layers panel.
    2. Choose Layer, New, Artboard from Layers.
    3. Name the artboard Leaf and click Okay.

    A new artboard is created that’s the size of the image.

    Now we’ll add some text to the poster design:

    1. Select the Horizontal Type tool. Go to the Tool Options bar.
    2. Select the size. Type in a larger value, and press Enter or Return.
    3. Click anywhere in your design, and in capital letters enter a few lines of text, pressing Enter or Return between each line.
    4. Select that text by clicking and dragging over it.
    5. Then click the center text button to center it.
    6. Choose a font from the menu here picking any font you have.

    I chose a Typekit font that comes with my Creative Cloud subscription. Typekit is a service offering access to a fast library of fonts for use in your designs for print and web.

    Let’s change the color of the text so it’s a bit more readable:

    1. Select a light color in the swatches panel to apply it.
    2. Click the check mark in the Options bar to commit your text edits.
    3. To move the text into place in the design, click and hold down in the Artboard tool and select the Move tool.
    4. Drag the text into the center of the design here.

    That looks good, but we want another version of the poster design.

    We’ll just copy this artboard and make a few changes to the copy:

    1. Click the word leaf above the artboard to select the leaf artboard.
    2. Choose Layer, Duplicate Artboard.
    3. Name the new artboard River and click Okay.
    4. Choose View, Fit on Screen just to make sure you can see both artboards.
    5. First we’ll replace the image on the new River artboard.
    6. Select the Layer 0 on the new River artboard choose Layer, Delete, Layer.
    7. Click Yes to delete the image.
    8. Then choose File, Place Embedded.
    9. Select another image, like this Yosemite River photo,
    10. and click Place to place a copy of the image in the file at a size that fits inside the artboard.
    11. Then click the check mark in the Options bar.

    The new image is covering the text on the River artboard.

    1. Drag the Yosemite River image layer below the text layer in the Layers panel.
    2. When a line appears, release the mouse button.
    3. You should now see the text on top of the image.

    Now let’s change the color of the text to make it more readable. In Photoshop you can sample color from an image to use:

    1. Select the Eyedropper tool.
    2. Click in this area of the leaf image over in the Leaf artboard to sample a color.
    3. Now we’ll save the color in the Libraries panel so it’s easy to access in the future.
    4. Click the Libraries tab or choose Window, Libraries to open the Libraries panel.

    Creative Cloud Libraries let you capture and organize assets like colors, styles for text, images, and more that you can access in other projects in Photoshopand across other desktop and mobile apps.

    Click the Add Foreground Color button at the bottom of the Libraries panel to save the color you sampled with the Eyedropper tool into a Library. Select the Type layer in the Layers panel, and click the color in the Libraries panel to apply it to that text.

    No matter what document is open in Photoshop, that Library will always be accessible to you when you’re logged in with your Adobe ID.

    To learn more about working with Libraries including sharing them, make sure to check out the Creative Cloud Libraries tutorials on

    In Photoshop you can Save or Export or both. Saving saves all the artboards intact in one file along with the layers. Exporting allows you to save each individual artboard separately in a flattened format so you’ll have a copy of each poster in a separate file for printing or sharing.

    Let’s first save our project by choosing File, Save. Choose a destination and click Save. Click Okay. Now we’ll export the individual posters. Choose File, Export, Export As. In the Export As dialogue box, you can choose the file type. Click Export All to save each individual artboard as a separate file. Choose where to export the files, then click Export.

    We now have two different versions of our poster ready to go. You can use the skills you just learned to create your next project in Photoshop. Have some fun and see what you create.

    Работа над контентом требует времени. Сделать его прибыльным можно быстро.

    Два миллиона владельцев сайтов выбрали AdSense. Почему?

    Сайт – это ваш источник заработка

    Миллионы рекламодателей соревнуются за право показать рекламу на вашем сайте. Результат – высокий доход, релевантная реклама и хорошая заполняемость рекламных мест.

    Реклама, оптимизированная для мобильных устройств

    Размеры рекламных блоков могут меняться автоматически в зависимости от устройства, чтобы повысить вероятность просмотра и клика.

    Экономия времени

    Просто добавьте на сайт один фрагмент кода. Объявления будут автоматически адаптироваться к вашему сайту, и вам не понадобится менять рекламный код.

    Сколько можно заработать с AdSense?

    Чтобы оценить возможный доход, выберите, к какой категории относится ваш сайт и откуда приходят посетители.

    Местонахождение посетителей сайта и категория контента

    Просмотры страниц в месяц

    Число загрузок и просмотров страниц вашего сайта посетителями за месяц.

    Ваш потенциальный годовой доход

    Расчетное значение – только для справки.

    * Мы не гарантируем, что вы получите указанную сумму. При вычислении расчетного дохода учитываются указанная вами категория контента и регион. Реальный доход зависит от множества факторов, таких как спрос на рекламные места, местоположения и устройства пользователей, тематика контента, сезон, размер объявлений и курсы валют.

    Только самая прибыльная реклама

    Увеличьте свой доход, подключившись к самой большой сети рекламодателей в интернете, которые будут конкурировать за ваши рекламные места.

    A majority of people who use formula are unaware of the dangerous and manipulative propaganda that was pushed to make formula more mainstream than mother’s milk.

    How to create an advertisement

    “Where the hell did this come from, and how did they know I’m pregnant?” Those were the words I said when I received my first sample of Enfamil in late summer of 2021. Shortly after that, I received more samples, this time from Similac, and became even more enraged. I was due with my first child in November of 2021, and I couldn’t help but feel violated knowing that formula companies were already competing for the chance to be the product my child’s life would depend on.

    After what some may see as an overreaction to some innocent samples, I began to do extensive research on breastfeeding versus formula feeding. I came to two conclusions, that breastfeeding is best, and United States formula would never go into my child’s body.

    The decision was made that if I couldn’t breastfeed, I would buy formula from outside of the US. The driving factor for the latter part was simple: The United States standards for baby formula are some of the worst globally. From preservatives to toxic metals to soy to corn syrup to recall after recall, I could not stomach the thought of replacing nature’s nutrients with the addictive and harmful garbage we allow in our babies’ most essential food.

    Armed with this information, I responded to a now-deleted tweet in September of 2021 which listed some insane, dangerous, and impossible to pronounce ingredients in a standard US baby formula and said, “Baby formulas in the US are actual poison.” Nothing prepared me for the anger and controversy that would follow this tweet.

    “Just because you don’t know how to pronounce a word doesn’t mean it’s poison, Ashley,” said one response with three hundred likes.

    “Ashley, is it better when babies starve,” said another response

    Another read, “This is a thoughtless, irresponsible, and dangerous take.”

    Other mothers berated me saying they couldn’t breastfeed or that their babies were “just fine” on Enfamil and the likes.

    Twitter even slapped an official fact-check from their Birdwatch service stating “Breastfed is best, but infant formula is a safe nourishment as an alternative,” with a link to the FDA’s statements on formula safety. They additionally noted my tweet as “potentially misleading.”

    Fast forward to May 2022 and baby formula in the United States is facing a never-before-seen, nationwide shortage. Countless formula shelves across the nation lay bare, completely out-of-stock, and the ones that aren’t are imposing limits on the amount of formula each customer can purchase at a time. Why? Because Big Formula has been running itself as a mafia, supplying mothers with products they know are harmful or deadly to babies for a shameless profit margin. Now, they are recalled at an unprecedented rate.

    A majority of people who use formula are unaware of the dangerous and manipulative propaganda that was pushed to make formula more mainstream than mother’s milk. Formula was supposed to be a rare alternative, preserved only for mothers who were medically unable to breastfeed.

    Obviously “rare” isn’t the ideal demographic from which to make profit, so in the 1900s, Big Formula set out on a mission to expand their customer base to every mother ever. Babies who were formula fed at this time were facing serious malnutrition issues but Big Formula, most notably Nestle, fixed this issue by taking a play straight from Big Tobacco: making brand deals with doctors.

    Nestle knew that the way to get mothers to ditch the free, perfect nutrient nature gave them was to have doctors sell them on a product on which they would become dependent. After all, once a mother’s milk dries up, there’s no going back, and you’re in a codependent relationship with formula companies to literally keep your baby alive.

    When health professionals wouldn’t promote their formula, Nestle just created their own health professionals out of thin air. Nestle went as far as hiring women to dress up like nurses in South Africa to convince new mothers that their formula was just as good, if not better, than breastmilk.

    Eventually, Nestle would have to testify in front of the Senate during the Kennedy Hearings in 1978 to explain why babies were getting sick and dying from their formulas.

    Even after the Kennedy Hearings, there was little to no remedy or mediation to Big Formula’s propaganda efforts. You would think there would be more stringent oversight in the production and marketing of a product as crucial for the survival of millions of babies, but there wasn’t. This lack of accountability for Big Formula is undoubtedly a key component in the 2022 formula recall that has led us to this unprecedented shortage.

    Outside of federal regulation, who knows how many babies would not be drinking watered-down formula tonight had our physicians not made brand deals with these formula companies. Who knows how many mothers would not be scrambling to keep their infants alive had Big Tech oligarchs like Twitter not labeled warnings about US formula as “misleading.”

    By 2026, the formula industry is set to be worth more than $98 billion dollars, according to a market insight report. The formula industry is one of the most profitable industries in existence because they create a dependency on their product. Unless we put Big Formula under the microscope, they will continue to trade our babies’ health for profit.

    We need to not only allow, but encourage criticism of Big Formula and what they are putting in their products. We need to stop predatory data-mining that allows Big Formula to target vulnerable expecting and new mothers with samples that conveniently last until their natural milk supply dries up. Most importantly, we need expansive education on the dangers of baby formula and get formula back to being a rare exception for those who can’t breastfeed.

    The Chromium-based Microsoft Edge web browser that Microsoft is working on currently supports a number of features that the classic Edge browser does not support.

    One of these is the ability to add multiple Microsoft Accounts and non-Microsoft accounts to the browser to switch between them.

    Each profile comes with its own set of personal data and saved data, e.g. passwords or browsing data, and if a Microsoft Account is used, may use synchronization to sync the data between devices.

    Using multiple profiles in Microsoft Edge

    How to create an advertisement

    Microsoft Edge displays a profile icon in the top toolbar; a click on the icon displays information about the current profile. If you did not sign in to a Microsoft Account previously, you will find that a local profile is used.

    The core difference between local and Microsoft Accounts in Edge is that the former don’t support syncing while the latter do.

    The option to sign in to a Microsoft Account is provided in the popup that opens when you click on the profile icon.

    How to create an advertisement

    All existing profiles are listed in the popup as well as options to start a guest browsing session, add a new profile, or open the profile settings.

    A click on “add profile” displays options to create a new user profile in Microsoft Edge right then and there. You may pick a different profile icon and select a name for the profile. Options to sign-in using a Microsoft Account are not provided in the menu; this needs to be done in the settings or when you switch to the profile.

    The best way to manage profiles is to either click on the “manage profile settings” link or load edge://settings/people directly in Microsoft Edge.

    All profiles that exist on the local machine are displayed on the page that opens. One is expanded and you get options to edit or remove it, and to sign in to a Microsoft account or sign out.

    Options to manage passwords, payment information, addresses, and to import browser data are provided regardless of account type. Sync is only activated for Microsoft Accounts.


    How to create an advertisement

    A click on Sync displays the syncing preferences. You may use these to select the types of data that you want to synchronize. Note that syncing means that that data is stored in the cloud.

    The following information may be synced using Microsoft Accounts in the new Microsoft Edge:

    • Favorites — The browser bookmarks.
    • Extensions — Browser extensions.
    • History — The browsing history, e.g. visited pages.
    • Settings — The preferences.
    • Open tabs — All open webpages.
    • Addresses, phone numbers, and more — form data.
    • Passwords — Saved passwords for online services.

    Using multiple profiles in Edge

    The main benefit of running multiple profiles in a browser is that you may use it to separate data. You could create a work and home account and use them accordingly. Doing so would isolate work-related data, e.g. favorites, browsing history, or passwords, when the home account is used and vice versa. Means, among other things, that you won’t get work related suggestions when you type in the address bar.

    Local and Microsoft accounts can be mixed. You could use one Microsoft Account and a local account in Edge on a system, and two Microsoft Accounts on another.

    Now You: do you use multiple profiles in your browser of choice?

    Templates make creating one easy

    How to create an advertisement

    How to create an advertisement

    • Saint Mary-of-the-Woods College
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    What to Know

    • Use a template: Go to File >New and search for Brochure. Choose a style and select Create. Then replace the sample text and images.
    • Or, open and customize a new Word document. When finished, select File >Save As and choose Word Template (*.dotx).

    This article explains how to create a brochure in Microsoft Word by using an existing template or personalizing your own template design. Instructions cover Word for Microsoft 365, Word 2019, Word 2016, Word 2013, and Word 2010.

    How to Create a Brochure From a Template

    The easiest way to create a brochure in any version of Microsoft Word is to start with a template, which has the columns and placeholders configured. Change the document and add your text and images.

    Select File > New.

    In the Search for Online Templates text box, type brochure, then press Enter.

    How to create an advertisement

    Choose the style you want and select Create to download the template. The template automatically opens in a new Word document.

    Select sample text in any section and enter your custom text. Replace the sample text throughout the template.

    To customize the text, change the font, color, and size.

    How to create an advertisement

    Replace the sample images, if desired. Select an image, right-click, and select Change Image. Choose the location of the picture you want to use, navigate to the image, then select Insert.

    To change the default color theme of the template, go to the Design tab.

    How to create an advertisement

    Select the Colors drop-down arrow and choose a theme.

    Point to a theme in the Colors drop-down list to preview before applying it.

    How to create an advertisement

    Save the changes to the brochure when you are finished customizing it. Refer to the printer documentation or manufacturer website to find instructions on how to print double-sided documents.

    How to Make a Brochure in Word From Scratch

    To create a brochure from scratch, start with a blank document.

    Change the document’s orientation. Go to the Layout tab and select Orientation > Landscape.

    Orientation is set to Portrait by default.

    How to create an advertisement

    Add a second page for a double-sided brochure. Go to the Insert tab and, in the Pages group, choose Blank Page.

    How to create an advertisement

    Choose the number of columns. Go to the Layout tab and select Columns. Then, choose Two to create a bi-fold brochure, or choose Three to create a tri-fold brochure.

    Add and format the text. To format the text, select the text, go to the Home tab, then choose a font, font size, and font color, or add a bulleted list or numbered list.

    Another way to place text in a brochure is to insert a text box and add text to the text box.

    How to create an advertisement

    Add photos or graphics. Select the location in the document where you want to place the picture, go to the Insert tab, and select Pictures.

    Save the changes to the brochure when you are finished customizing it. Refer to the printer documentation or manufacturer website to find instructions on how to print double-sided documents.

    To save the brochure as a template, go to File > Save As and choose Word Template (*.dotx) from the list of file types.

    If you want to organize the music you have on CDs or on your computer into one folder so that you can quickly find what you want to listen to, you must make a music library. Your library can have music that’s already on your hard drive, as well as music that you “rip” from your CDs. You can add music you download from online music stores to your library, as well. Follow these step-by-step instructions to learn how to create your own music library.

    The first step to creating a music library on your computer is transferring the music onto your computer. Here are two ways to transfer music onto your computer.

    • Rip CDs Windows Media Player 11 can convert any CD into a high-quality MP3 file or WMA file. Just put a music CD into your computer’s CD or DVD drive. Open Windows Media Player, and select Rip at the top of the screen. In a few minutes a copy of the CD’s music will be saved on your computer.
    • Download music You can purchase songs you like over the Internet, and download them onto your computer. The advantage of buying music this way is that you don’t have to buy the entire album if all you want are a few songs [source: Microsoft].

    When transferring your music onto your computer, be sure to save it in Windows Media Player. Your music will automatically be saved alphabetically in a music library. Here’s how to listen to music from your library:

    What Is Native Advertising?

    Native advertising is the use of paid ads that match the look, feel and function of the media format in which they appear.

    Native ads are often found in social media feeds, or as recommended content on a web page. Unlike display ads or banner ads, native ads don’t really look like ads. They look like part of the editorial flow of the page. The key to native advertising is that it is non-disruptive – it exposes the reader to advertising content without sticking out like a sore thumb

    What does Native Advertising look like?

    • How to create an advertisement

    “In Feed” Ads

    Ads that appear in your news feed on social networks (ie.your Facebook or Twitter feed)

    How to create an advertisement

    Search & Promoted Listings

    Ad listings that appear at the top of your Google search results, or in the side bar

    How to create an advertisement

    Content Recommendations

    Recommended articles that appear below the article you just read.

    If native advertising looks like regular content, how can I tell it’s an ad?

    Here’s the native advertising conundrum. If a native ad looks like regular content, rather than a display ad, then readers may not realize they are consuming a paid advertisement. This compromises the editorial neutrality of the publisher.

    For example, imagine you clicked on an article about “The Top Five Hiking Destinations In South America”, which took you to a post on the Acme Hiking Equipment blog. It’s not the same as just reading an article on National Geographic, is it? After all, the Acme Hiking Equipment company is paying the website publisher for your click. Consumer watchdogs, such as the FTC (Federal Trade Commission) and the IAB (Interactive Advertising Bureau), are at pains to regulate the use of native ads to ensure that consumers are not misled. Although native ads integrate smoothly into the web page, you can usually see that it’s a native ad by a few telltale signs.

    Native ads may have one or more of the following distinguishing features:

    • How to create an advertisement

    The words “Suggested Post” or “Recommended For You” or “Promoted Stories”

    How to create an advertisement

    Small icon – if you click it, it denotes that the content block is a paid ad

    How to create an advertisement

    The words “Sponsored”, or a sponsorship credit

    How to create an advertisement

    Recommended or Suggested videos

    • How to create an advertisement

    The words “Suggested Post” or “Recommended For You” or “Promoted Stories”

    How to create an advertisement

    Small icon – if you click it, it denotes that the content block is a paid ad

    How to create an advertisement

    The words “Sponsored”, or a sponsorship credit

    How to create an advertisement

    Recommended or Suggested videos

    Why are online marketers increasingly turning to Native Advertising?

    Native advertising works. Consumers look at native ads 53% more than display ads. Native ads create an 18% increase in purchase intent, and the visual engagement with native ads is the same, and even slightly higher, than the original editorial content.

    Native advertising fights ad fatigue. Ad fatigue is what happens when the audience gets bored with seeing ads. After a while, they simply stop paying attention. Native ads are brand exposure cloaked in editorial content, so they don’t tire out the audience. As long as the content is relevant and interesting, native advertising engages the audience.

    Consumers know that native ads are a form of advertising, but they don’t care! In a recent study at Stanford University, researchers found that native advertising fools nobody. Consumers are well aware that they are viewing a form of advertising, however native ads still have a significant effect on purchase behavior.

    The Next Step: Programmatic Native Advertising

    It’s one thing to serve native ads to your audience. It’s quite another to serve targeted native ads to specific consumers in real time and at scale. This is what programmatic native advertising is all about, and it’s taking native advertising into completely new territory. Programmatic native advertising enables brands and businesses to optimize their native advertising ROI by using programmatic auction of native ads via RTB (Real Time Bidding).

    Programmatic Native in a Nutshell

    Native ads are built from a number of metadata elements, such as a headline, thumbnail image, content URL, description text, and more.

    With programmatic native advertising, a user visits a website, creating space for an ad impression. The Supply Side Platform (SSP) sends bid requests on behalf of the publisher.The Demand Side Platform (DSP) responds with metadata metrics and bids on behalf of the advertiser. Based on the metadata, the SSP selects the winning bid and instantly configures the native ad via templating design to fit into the website or app. This entire process occurs within a fraction of a second. With the programmatic platform, native advertising can achieve a far more targeted response for each user in real time , which translates to increased engagement and higher conversions.

    How Outbrain Boosts Your Native Advertising

    When you use Outbrain Amplify, your content appears as featured links and suggested posts on some of the world’s largest content publishers, such as:

    If you have a great blog post, a terrific review from the press or an influencer, a video, or content you co-created with a publisher, Outbrain can help your content get discovered.

    Outbrain drives engaged readers to your high-quality articles, mobile-optimized or video content (see our full content guidelines).

    Unique placement strategy allows us to find the right audience for your content while they are actively looking for something new and interesting to discover.

    The Outbrain Interest Graph taps into a deep reservoir of content consumption data from across our network, and allows us to personalize recommendations for each audience member.

    Flexible pay-per-click (PPC) model gives you complete control of your native advertising spend.

    Banner Maker Pro is software that quickly (and easily!) allows you to create web-based banner ads, facebook banners, web buttons, web headers, animated gifs, logos, image ads and other web graphics. It’s not just for banners. It’s an animated banner ad maker, button maker, and logo maker all in one -and it’s just $39.99 for unlimited banner making.

    By using a wizard-like interface, Banner Maker Pro allows you to easily create professional looking banners, buttons, and graphics for web pages in just minutes. Simply follow the tabs at the top of the program to go step-by-step in the image making process. When you have completed the image, just save it as a GIF, JPEG, or PNG and add it to your website.

    Create an animated banner or button in under 5 minutes! No graphics expertise needed.

    If you are not a graphics expert.

    Then Banner Maker Pro is for you. There is no easier way to make web graphics. It’s a full featured graphics program with no hidden templates, disappearing tools, or a long learning curve. And it’s all less than the cost of hiring a graphic artist.

    If you are a graphics expert.

    Banner Maker Pro is for you, too. There is no faster way to make high quality web graphics. With the Power Preview, there is no faster way to view hundreds of different variations of your images.

    Watch this video to see how to make an animated banner in just 4 minutes.

    Benefits of using Banner Maker Pro

    Banner Maker Pro is the easiest way to make web graphics. You can create an animated banner in just 5 minutes with no graphic skills.

    More customizable than other online banner and button makers.

    Create any sized image from 80 x 15 blog buttons to web headers that stretch across the top of a web page.

    Add any image, photo, or logo. All added images can be cropped, resized and blended using transparency.

    Over 120 different one-step animations. Create your banner, choose your animation and save. It’s that easy.

    More text effects than any online banner maker – add borders and three types of shadows (sharp, diffuse & glow). Change the character spacing and transparency. Set the text at an angle. Use any font on your computer. Set the text at an angle or wrap it around a circle. Unicode text is supported and all text uses anti-aliasing for clean and sharp looking characters.

    Over 800 backgrounds and stand alone images. Backgrounds images are unique custom created backgrounds that cannot be found anywhere else. Images include over 40 different “click here!” buttons and 40 different common window control images.

    Undo and Redo changes. Also, animations can be saved and edited later.

    The Power Preview allows you to view hundreds of different combinations of your image with different backgrounds and fonts.

    Compress your images using the built in jpeg and non-animated gif cruncher.

    Email, FTP and upload to all of your images right from within Banner Maker Pro.

    Shapes – Buttons can now be made from Arrows, Diamonds, Hexagons, Octagons, Stars, and eight different types of Tabs. In addition, all shapes now include the ability to add a shadow and/or an edge.

    Create HTML code to place the banner on your website. In addition, you can create code for a banner rotator with up to 10 images and create HTML code to make mouse-overs.

    Revive Adserver

    Revive Adserver is the world’s most popular,
    free, open source ad serving system

    Revive Adserver is a free open source ad serving system that enables publishers, ad networks, and advertisers to:

    How to create an advertisement

    Serve ads

    on websites, in apps, and in video players, and collect detailed statistics including impressions, clicks and conversions

    How to create an advertisement

    Manage campaigns

    for multiple advertisers and from ad networks all at once, via an easy to use interface

    How to create an advertisement

    Define delivery rules

    for campaigns and ads, including frequency capping, URL targeting, geo-targeting

    How to create an advertisement

    Track campaign performance

    including CTR, conversion rates, revenue, eCPM and conversion details, like basket value and number of items purchased

    Features & Benefits

    of Revive Adserver Download edition

    How to create an advertisement

    Manage your Inventory

    Advertisers, Campaigns, Banners
    Websites, Zones, Users

    Learn more.

    Define as many advertisers as you need, create one, two, or many campaigns, and upload or input the banners for each campaign.

    Define your sites, and set up the zones where the ads should appear.

    Link each campaign to the zones in which they should be displayed.

    Get the invocation code (a.k.a. tag) for each zone and paste it into your sites.

    How to create an advertisement

    Review your Statistics

    Requests, Impressions
    Clicks, Conversions

    Learn more.

    Every request from a browser or app is counted. The ad server selects the appropriate banner.

    When the banner is displayed, an impression is counted. If no ad is available, it counts as a blank impression.

    If a visitor clicks a banner, this is counted. Sales, Leads, or Sign-ups are counted as Conversions.

    All statistics are summarized and updated once per hour.

    How to create an advertisement

    Open source and Free

    Source code available, free of charge
    GDPR Proof – Privacy Proof

    Learn more.

    Full source developed and published on

    Free to download, free to use.

    Compliant with privacy regulations like GDPR.

    Home » Databases » MySQL » How to Create MySQL Database in Workbench

    Workbench is a cross-platform, open-source, visual tool for database management.

    While some database architects and administrators like working via command line, others prefer a GUI. Workbench provides a user-friendly GUI in which you can create and maintain databases.

    Learn how to create a MySQL database and table in Workbench, as well as how to add data to a table.

    How to create an advertisement

    • MySQL Workbench installed on your system
    • A MySQL server (as Workbench works with MySQL databases)

    Note: If you are using Ubuntu and don’t have Workbench set up yet, refer to our article on how to install MySQL Workbench on Ubuntu 18.04.

    How to Use MySQL Workbench to Create a Database

    1. To create a database, you first need to open Workbench.

    2. Choose the database server you have access to and connect to it.

    3. There are two ways to create a new database:

    • Locate the Schema section in the sidebar on the left side and right-click the white (blank) area. Click Create Schema. The schema you create is, in fact, a database.

    How to create an advertisement

    • Click the icon for creating a new schema in the Workbench toolbar.

    4. Name the database, stick to alpha-numerical characters, and replace spaces with an underscore ( _ ).

    5. You can set the default collation, such as Latin1 or UTF8. However, it is not mandatory. If you do not define the collation, it automatically uses what is assigned to the server instance.

    6. Click Apply. Workbench lets you revise the SQL script that will be applied to the database. If everything is in order, click Apply once more.

    How to create an advertisement

    Note: Make sure the statements you are about to apply work for your database. Once you commit to the SQL script, you won’t be able to revert the statements without losing some data.

    7. Next, the output will inform you that the SQL script was successfully applied to the database.

    8. With this step, you have created a database (schema). Close the SQL script and start working on your table.

    Create a Table

    Just like the database, you can create a table using the Workbench GUI.

    1. Expand the database in which you want to create a table.

    2. The first item in the expanded menu should be Tables. Right-click the item and select Create Table.

    How to create an advertisement

    3. Give your table a name.

    4. Double-click the empty white section under the table name to add columns.

    5. Define the column name, data type, and any constraints it may require.

    6. Add as many columns you need, and then select Apply.

    With that, you have executed the SQL script, and you can move on to adding data to the table.

    Add Data to Table

    There are a few steps you need to take before you can add data to your table.

    1. In the left sidebar, locate the table to which you want to add data.

    2. Hover the mouse over the table. Three (3) light gray icons appear on the right side. The last one is the table icon. Click that little table icon to load the table.

    How to create an advertisement

    3. This action prompts a new window in which the upper left section shows the MySQL statement, while the lower section shows the data rows (currently with null values).

    4. To add data rows, select the respected column, and type the value. Once you entered the data, click the Apply button.

    5. A new window with the SQL script appears. Click Apply and Finish to add the data.

    You have successfully created a MySQL database and table in Workbench. In addition, you have learned how to add data to your tables, and you can now start working with different MySQL databases.

    Check out our guide on how to create a table in MySQL and insert data, as well as different ways to query the data using MySQL shell or File Script.

    We stand with our friends and colleagues in Ukraine. To support Ukraine in their time of need visit this page.

    How to Create a Subdomain for my Domain

    It is not always necessary to register a new domain name if you already have one and you are interested to have a separate site apart from the main one.

    Rather than registering a new domain name, you can always create a subdomain using a domain you already own, for example blog.domain.tld or forum.domain.tld (assuming you already hold domain.tld). You can also add multiple levels of subdomains, for instance

    On BasicDNS/PremiumDNS/FreeDNS, you can add up to 150 subdomains (including www) per a domain name. Each subdomain can be up to 60 characters long.

    When you create a subdomain, you will be asked to choose a subdomain name and the location it should be pointed/forwarded to.

    To create a subdomain, please do the following:

    1. Go to your Domain List and click Manage next to the domain:

    How to create an advertisement

    2. Select the Advanced DNS tab:

    3. Find the Host Records section and click on the Add New Record button (not able to edit Host Records?):

    How to create an advertisement

    4. Select the way your subdomain will be connected from the list below:

    Subdomain that points to an IP address

    – Select A Record for Type and enter the Host you would like to point to an IP address:

    – Select CNAME Record for Type, put your desired Host and enter the record itself (e.g., into Value:

    Subdomain that forwards to a link/URL

    – Select URL Redirect Record for Type, enter the Host and the destination link/URL into the Value line. Select Unmasked/Masked/Permanent (301) depending on the Forward type:

    Subdomain that points to a server name

    – Select NS Record for Type and enter the Host you would like to point to a server:

    – Check the Save All Changes button once done:

    Normally, it takes 30 minutes for newly created records to take effect.

    Catch-all (wildcard) subdomain

    Wildcard subdomains allow you to point or redirect all non-existing subdomains to a valid page on a website. In order to create a wildcard subdomain, follow the instructions here.

    If you have any questions, feel free to contact our Support Team.

    Apple Search Ads helps people discover your app when they
    search on the
    App Store, matching customers with your app
    right when they’re looking.

    How to create an advertisement

    How to create an advertisement

    Advertising that
    works for everyone.

    How to create an advertisement

    At Apple, we believe that advertising can play a positive role for both businesses and people. This is why we’ve built a platform that delivers industry-leading performance and value for advertisers, while ensuring an experience that customers love and trust.

    Growth for business.
    Delight for customers.

    How to create an advertisement

    How to create an advertisement

    MARVEL Future Revolution

    Gamers become
    heroes. MARVEL
    Future Revolution
    grows revenue.

    How to create an advertisement

    How to create an advertisement

    Shoppers feast
    on convenience. foodpanda expands reach.

    How to create an advertisement

    How to create an advertisement

    Customers get creative. Happy Color boosts acquisition.

    Choose the option
    that works
    for you.

    Try Apple Search Ads for free with a 100 USD credit. *

    Simply powerful.

    Set your goals. Set your budget.
    Find your audience.

    • Get a search results ad running in just a few easy steps.
    • Intelligent automation helps maximize your results.
    • Pay only for downloads at a cost you choose.
    • Quick-view dashboard lets you track performance.

    Your expertise.
    Our technology.

    Get more control over your campaigns and how you define your audiences.

    • Two placement options let you promote your app on the Search tab or at the top of search results.
    • Choose your audiences and set your own bids.
    • Improve performance with personalized recommendations.
    • Measure value and manage at scale using our APIs.

    Carbon is the best way to reach creators and developers at scale.

    Advertising is hard.
    We make finding your audience easy.

    Reach tech audiences through an exclusive network of design, development, and tech websites. When you run a Carbon campaign, your brand appears across hundreds of communities, blogs, resources, and tools that your audience uses to level up their work.

    • Your campaign only appears on high-quality design, development, or tech websites.
    • Your ads appear next to content that’s valuable to your audience and relevant to your brand.
    • Carbon’s simple ad design and exclusive network lets you reach tech audiences that ignore traditional programmatic ads.

    Meet a few of our amazing publishers.

    Carbon offers exclusive advertising access on 600+ hand-picked websites and apps in the design, development, and tech spaces. The network is segmented by audience so you can run targeted campaigns at scale. Some of our network members include:

    Tech marketers love Carbon.

    Marketers at the world’s fastest-growing companies use Carbon to transform strangers into customers. Here’s what they have to say.

    FullStory isn’t just used by the design community—we’re a part of the design community. Through Carbon, we’re able to work with awesome publishers that help us show that to audiences and earn their respect.

    Jordan Woods , former Product Marketer @ FullStory

    Carbon’s native advertising campaigns are all about respect—for the user, the publisher, and the advertiser. This attitude has helped build HelloSign’s status in developer communities while delivering results.

    Jackie Davis , former Director of Marketing, Campaigns and Operations @ HelloSign

    Our growth depends on reaching influential software developers at large companies. Carbon lets us speak to this audience across tons of developer-focused websites—it’s direct buys made scalable.

    Mike Sterns , Marketing and Demand Generation @ CircleCI

    • How to create an advertisement
    • How to create an advertisement
    • How to create an advertisement

    Ready to learn more? Let’s connect.

    We’re here to answer any questions or to help you launch a Carbon campaign. Simply fill out our form and we’ll be in touch.

    When you’re in a situation when you need to get someone off your back, fake phone numbers are a beautiful thing. Whether you make them up on the spot or give out the number to a service like the Rejection Hotline , giving a fake number can cut an awkward social encounter short. Best of all, though, are the ones you craft yourself, like the one I gave to car dealers that fakes a full voicemail message.

    When I was in the market for a new car, I read this Jalopnik piece on dodging calls from thirsty dealers . Get a Google Voice number, it suggested. Well, I already use Google Voice for other purposes, and the service doesn’t give you unlimited numbers. Burner apps are another option, but at that point you might as well just grab a number from Twilio and have some fun with it.

    Give Out These Fake Prank Numbers to Creeps

    Let’s say you’re out on the town with your friends when some stranger takes a conversation from…

    I mainly used my number to access TrueCar price reports. The service requires a phone number and email, and then as soon as you request one price, every car dealer in the area will crawl out of the woodwork to contact you. I didn’t want to constantly block calls, nor did I want to send them to a frenemy’s number. I just wanted their calls to disappear into the ether, never reaching me, never bouncing back, but disappearing like a stone tossed into the fog. Luckily, there is a way.

    How to set up your fake number

    First, sign up for a Twilio account, which is free. You can reserve your first phone number for free as well, although anybody who calls or texts it will hear a message saying this is a free trial Twilio account . You could stop there, if you want. Fake number achieved.

    How to create an advertisement Insurance Finder

    Join 1,972,984 Americans who searched for car insurance rates:

    Before visiting a Department of Motor Vehicles (DMV) office or other state motor vehicle agency to take a drivers license test, inquire if an appointment is needed. Otherwise, unless walk-ins are accepted, DMV officials will turn you away.

    NOTE: Only a few states require or offer appointments for other services besides road test appointments. Vermont, for example, encourages written test appointments. California offers appointment options for ID cards, instruction permits, plates and stickers, moving permits and titling and registration. Because this is rare and most, if not all, DMV offices require road test appointments, this article will focus on road testing.

    DMV Appointment Options

    Depending on your state, you may be able to make a road test appointment within days or weeks. Either way, plan accordingly. Given the time and money involved to take a drivers license road test, be sure you’re capable of passing and, of course, eligible.

    Appointment rules vary by state, but in most instances you will need to meet all or some of the following qualifications:

    • Own a valid permit. This applies to when making the appointment and on the day of your road test.
    • Have met your state’s driver license requirements. These vary by state, but may include: holding a permit for a certain amount of time (the length depends on your state and your age); completing a state driver education class; completing a specified number of hours of supervised driving while behind the wheel.

    Depending on your state, you will have some or all of the following appointment options:

    • Phone
    • Online
    • In person

    Before making an appointment, regardless of option, be prepared with at least three possible available test dates. Don’t forget to coordinate these dates with the licensed driver who will be accompanying you to the testing area.


    Either visit your state’s DMV website or call your local DMV office for the appointment number.

    Some branch offices offer a central appointment number, while other states offer appointment numbers by DMV location. Either way, when calling, have your learner’s permit number at the ready.


    Many states now offer an online appointment system, giving you 24/7 access. You can find this, if offered, on your DMV’s website.

    Have your learner’s permit number as well as a valid credit or debit card (some online appointment sites require paying for the road test online).

    In Person

    Bring proper identification and your permit. Identification requirements vary by state. Call your local DMV before visiting for acceptable forms of ID.

    Have you ever had to make an appointment at your local DMV? Do you think it helped cut down on the time you spent there?

    Billions of people around the world use social media, so it’s an effective way to reach your target market wherever they may be.

    How to create an advertisement

    By Jared Atchison, co-founder of WPForms

    If you run a business and are trying to reach more people in your target audience, how much have you invested in a social media marketing strategy? Social media isn’t just for users to communicate with loved ones anymore; it’s also become a mainstream method for businesses to increase engagement, boost brand visibility and further reach.

    Social media is so effective for business strategies because there are so many people who use it. Statista estimates that there are 2.7 billion social media users around the world, and that number increases every year. It’s not going anywhere and will continue to be a resource for brands to grow their audiences and reach their target markets.

    Let’s look at a few ways you can use social media to further your reach with your target audience.

    Use data to determine your target market.

    It would be extremely difficult to reach your target audience if you aren’t sure who they are in the first place. Playing a guessing game simply isn’t good enough; you need to have data to make informed decisions for your business and know exactly who you’re catering to. Otherwise, you’ll waste time, money and resources marketing to the wrong group of people with little to no success to show for it.

    Instead, use your website and social media analytics to determine and define your target audience. This data will tell you your audience’s demographics, what content of yours they consume the most and where they’re most active. Google Analytics is your best bet for narrowing down your target market.

    Pay attention to the following metrics:

    • Engagement
    • Reach
    • Click-throughs
    • Hashtag engagement
    • Organic vs. paid likes

    Utilize industry hashtags.

    In the last decade, the use of hashtags has exploded all over social media. They’re an easy, effective way to stay up to date on the latest events, trending topics and questions within your industry. They’re also good at getting your content in front of a broader audience by using them in your own social media posts. Anyone who looks up that hashtag can see content posted with it, which will help your brand gain more exposure.

    It’s a best practice to narrow down the hashtags you use so they aren’t too broad or general. The more specific you can make them, the better, since it’ll attract a smaller audience that matches your niche more appropriately. You can also create hashtags specifically for your brand so that users automatically associate them with your business. Coca-Cola boosted its visibility by creating the #ShareACoke hashtag, which encouraged customers to share a coke with their loved ones.

    Invest in social media ads.

    Most social media platforms allow brands to use ads to sponsor their businesses to get them in front of the right audience and promote their content. More and more businesses are taking advantage of this tactic to further their reach and boost visibility. Sometimes finding your audience organically proves more difficult than anticipated, and paid ads can help get your content in front of the right eyes to win your business the traffic it needs to reach its goals.

    It’s important to invest in paying for ads for the right platforms. If you invest in social media advertisements for platforms where your audience isn’t present, it’s a waste of money. Make sure you’re only advertising on social channels where your audience spends time and is active. Pew Research Center has data showing who is spending time where on social media in 2019 so you can get a better idea of where to invest.

    It’s best to use organic, well-performing content to fuel your ads. People are already frustrated by ads on their social media as it is, but if you present them with content you know they’re already engaging in, such as what has high engagement on your analytics, you have a better chance of getting click-throughs.

    Over to you.

    In this day and age, creating a social media marketing strategy is one of the most effective ways to reach your target audience and create content that caters to their interests. Most people are actively using social media to interact with brands, so using the right channels to find your target market is sure to boost your brand awareness.

    Using data to make informed decisions about your social media marketing strategy will ensure that you’re targeting the right audience. Using hashtags as part of that strategy is guaranteed to further your reach. Finally, investing in sponsored ads will get your content in front of new eyes where it otherwise couldn’t reach.

    How will you use social media to reach your target market?

    Jared Atchison is the co-founder of WPForms, a drag & drop form builder for WordPress that’s being used on over 400,000 websites.

    • Overview
    • Privacy Policy
    • Terms of Service
    • Technologies
      • Advertising
        • How Google uses information from sites or apps that use our services
      • How Google uses cookies
      • How Google uses pattern recognition
      • How Google uses location information
      • How Google uses credit card numbers for payments
      • How Google Voice works
      • Google Product Privacy Guide
      • How Google retains data we collect
    • FAQ

    Privacy & Terms

    • Technologies
    • Advertising
      • How Google uses information from sites or apps that use our services
    • How Google uses cookies
    • How Google uses pattern recognition
    • How Google uses location information
    • How Google uses credit card numbers for payments
    • How Google Voice works
    • Google Product Privacy Guide
    • How Google retains data we collect

    Many websites and apps use Google services to improve their content and keep it free. When they integrate our services, these sites and apps share information with Google.

    For example, when you visit a website that uses advertising services like AdSense, including analytics tools like Google Analytics, or embeds video content from YouTube, your web browser automatically sends certain information to Google. This includes the URL of the page you’re visiting and your IP address. We may also set cookies on your browser or read cookies that are already there. Apps that use Google advertising services also share information with Google, such as the name of the app and a unique identifier for advertising.

    Google uses the information shared by sites and apps to deliver our services, maintain and improve them, develop new services, measure the effectiveness of advertising, protect against fraud and abuse, and personalize content and ads you see on Google and on our partners’ sites and apps. See our Privacy Policy to learn more about how we process data for each of these purposes and our Advertising page for more about Google ads, how your information is used in the context of advertising, and how long Google stores this information.

    Our Privacy Policy explains the legal grounds Google relies upon to process your information — for example, we may process your information with your consent or to pursue legitimate interests such as providing, maintaining and improving our services to meet the needs of our users.

    Sometimes, when processing information shared with us by sites and apps, those sites and apps will ask for your consent before allowing Google to process your information. For example, a banner may appear on a site asking for consent for Google to process the information that site collects. When that happens, we will respect the purposes described in the consent you give to the site or app, rather than the legal grounds described in the Google Privacy Policy. If you want to change or withdraw your consent, you should visit the site or app in question to do so.

    Ad personalization

    If ad personalization is turned on, Google will use your information to make your ads more useful for you. For example, a website that sells mountain bikes might use Google’s ad services. After you visit that site, you could see an ad for mountain bikes on a different site that shows ads served by Google.

    If ad personalization is off, Google will not collect or use your information to create an ad profile or personalize the ads Google shows to you. You will still see ads, but they may not be as useful. Ads may still be based on the topic of the website or app you’re looking at, your current search terms, or on your general location, but not on your interests, search history, or browsing history. Your information can still be used for the other purposes mentioned above, such as to measure the effectiveness of advertising and protect against fraud and abuse.

    When you interact with a website or app that uses Google services, you may be asked to choose whether you want to see personalized ads from ad providers, including Google. Regardless of your choice, Google will not personalize the ads you see if your ad personalization setting is off or your account is ineligible for personalized ads.

    You can see and control what information we use to show you ads by visiting your ad settings.

    How you can control the information collected by Google on these sites and apps

    Here are some of the ways you can control the information that is shared by your device when you visit or interact with sites and apps that use Google services:

    • Ad Settings helps you control ads you see on Google services (such as Google Search or YouTube), or on non-Google websites and apps that use Google ad services. You can also learn how ads are personalized, opt out of ad personalization, and block specific advertisers.
    • If you are signed in to your Google Account, and depending on your Account settings, My Activity allows you to review and control data that’s created when you use Google services, including the information we collect from the sites and apps you have visited. You can browse by date and by topic, and delete part or all of your activity.
    • Many websites and apps use Google Analytics to understand how visitors engage with their sites or apps. If you don’t want Analytics to be used in your browser, you can install the Google Analytics browser add-on. Learn more about Google Analytics and privacy.
    • Incognito mode in Chrome allows you to browse the web without recording webpages and files in your browser or Account history (unless you choose to sign in). Cookies are deleted after you’ve closed all of your incognito windows and tabs, and your bookmarks and settings are stored until you delete them. Learn more about cookies.
    • Many browsers, including Chrome, allow you to block third-party cookies. You can also clear any existing cookies from within your browser. Learn more about managing cookies in Chrome.