How to create ads on facebook

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  • Digital advertising prices are rising on Google, Meta’s Facebook, TikTok, and Amazon.
  • However, the price spikes are happening for different reasons.
  • Apple’s targeting change has significantly hit Meta while Google’s ad business is less impacted.

Digital advertising prices are soaring across Meta, Google, Amazon, and TikTok.

But that growth doesn’t mean business is uniformly good for these companies, as seen in Meta’s plummet after its latest earnings report.

These inflated ad prices reflect a mix of factors unique to each platform including:

  • Apple’s ad-targeting changes make it more expensive for advertisers to find audiences on platforms like Meta’s Facebook.
  • Ad price inflation on Amazon isn’t as extreme because Apple’s privacy changes haven’t impacted its targeting performance.
  • Advertisers’ growing investments in connected TV have driven up YouTube ad prices.
  • TikTok’s ad platform is new to marketers and experiencing big price swings as demand increases.

Insider pulled data from six adtech companies and ad agencies tracking these prices.

The comparisons were mostly based on the common pricing mechanism of cost per mille (CPM), which is the cost advertisers pay to reach 1,000 people. For platforms that sell ads designed to get people to take more immediate action, like Amazon’s and Google’s shopping and search ads, we looked at cost per click (CPC).

Below is a breakdown of ad prices by platform.

2021 CPM prices: Up 61% year over year, according to measurement firm Measured.

Apple’s ad-tracking changes have significantly increased Meta ad prices because advertisers have to pay more to reach audiences. In its fourth-quarter earnings, Meta blamed Apple for its expected $10 billion loss in 2022.

The average 2021 CPM was $15.30, up from an average 2020 CPM of $9.50, according to Measured.

In the second half of 2021, average CPMs shot up to $17.60.

This spike really hit around the holidays, a crucial time for ads to drive sales. Luxury marketing agency Belardi Wong estimates that ad prices from October 2021 to January spiked 30% to 50% year-over-year with $23 CPMs. And during the key dates between Thanksgiving through Cyber Monday , CPMs exploded to $29 — a 48% year-over-year increase.


2021 prices: Search ad CPCs were up 14% year-over-year, according to agency Merkle. Programmatic display CPMs were up 75% year-over-year, according to Measured.

Most of Google’s ad business comes from search and YouTube, which largely are not affected by Apple’s tracking change because they don’t rely heavily on Apple’s IDFA identifier. In fact, Meta CFO Dave Wehner claimed during the company’s Q4 earnings call that Google’s Search ad business will actually benefit from Apple’s privacy restrictions, since Apple makes “billions of dollars a year from Google Search ads.”

Google search ad CPCs increased just 14% year-over-year in 2021 according to Merkle. Most growth happened in the first three quarters and softened in the fourth. Merkle didn’t speculate on what drove the increase.

Ad-buying firm AudienceX found that Google search CPCs dropped 6% sequentially in the fourth quarter, averaging $1.1.

YouTube, which is Google’s big bet to grab connected TV budget, saw CPMs grow 53% in 2021 to an $11.60 average, according to Measured. The increase is due to greater demand, as more advertisers shift ad budgets into connected TV.

Finally, Google also maintains a programmatic display ad business. CPM averages for those ads increased 75% year-over-year to $1.40, up from 80¢, according to Measured. Measured didn’t speculate on what drove the increase.


2021 CPM prices: Up 185% year-over-year, according to Measured.

Advertisers are just getting their feet wet with TikTok ads, causing big increases in ad prices, according to Measured’s data.

While TikTok’s CPM spikes are based on a smaller base, Measured found that TikTok CPMs climbed to an average $7.40 in 2021, up from $2.60 last year. Ad prices spiked in the second half of 2021 with an average CPM of $9.40.

Interestingly, TikTok’s 2021 CPM prices are more than double Snap’s average CPM of $3.40, according to Measured’s data, suggesting that a growing number of advertisers are vying to reach TikTok’s Gen Z audience.


2021 CPC prices: Up 14% year-over-year for sponsored products, according to Amazon adtech firm Perpetua.

Ad prices for Amazon’s sponsored products format — which shows up in Amazon search results — grew to an average CPC of $1.15 in the fourth quarter of 2021, up from $1.01 during the same period last year, according to Perpetua.

As with YouTube, the cause is greater demand, as more advertisers vie to stand out in Amazon’s crowded marketplace.

Amazon has pushed an ad format called sponsored brands that helps shoppers discover new brands. Ad prices for sponsored brands grew 20% quarter-over-quarter during the fourth quarter, according to data from e-commerce firm Teikametrics.

Ad prices also rose for Amazon’s programmatic ad business, which places ads on properties it owns and on properties within its publisher network. Amazon is using this business to court big brands like TV advertisers. AudienceX says that mobile ad prices grew 13% sequentially in the fourth quarter with an average CPM of $10, while desktop ad prices grew 25% with an average CPM of $8. Year-over-year growth rate data wasn’t available.

Start Managing Ads with Your Facebook Ad Account!

You may have a precise idea of your ideal target customer in mind already. One of the benefits of creating a Facebook Ad account is that it allows you to advertise on Facebook with a great deal of precision! Whether you are a franchise, small business, advertiser, or an in-house marketer asked to manage ads, it would be ideal to create a Facebook Ad Account if you don’t already have one. Also, if you are creating an Ads account for your client, you will be able to set up an account for them through your Business Manager account.

So, what is a Facebook Ad Account? It’s used to manage your ads on Facebook and can be managed by multiple people. You also have the power to allow different levels of accessibility to each individual by assigning specific roles. How do you create a Facebook Ad Account? We’ve got you covered.

Step 1: Log in to Your Facebook Business Manager Account

Head over to your Business Manager account and click on Ad Account Settings.

How to create ads on facebook

Step 2: Create a New Ad Account

Enter an ad account name and link it to an advertising profile. Select your time zone, currency, and payment method.

How to create ads on facebook

Step 3: Add People To Your Account

Add users to manage your account on behalf of your business. In order to give a user permission to manage your account, you’ll have to add them as a user to your Business Manager. Only once you’ve done so will you be able to grant them access to your Ad account, as seen below.

How to create ads on facebookBy clicking on “Add A Person”, a window will pop up and you will be asked to enter a friend. Fill in the appropriate information and assign them a role of either administrator, advertiser, or analyst. For instance, if you are a business running local SEO services to get traffic you may want to review your audiences or have your service provider added to your account. But if you are the Owner Account of the Business Manager and don’t need anyone to manage your account, you can skip this step.

To get a better understanding of what each role does, we’ve detailed the responsibilities each individual would have.

Administrators would have access to essentially everything.

  • Managing Ad account settings, payment methods, and account spending limits.
  • Adding people and assigning Ad account roles
  • Creating and editing ads
  • Seeing Ad account reports

Advertisers would only get access to two features.

  • Creating and editing ads
  • Seeing ad account reports

The Analyst would only get access to one feature.

  • Seeing Ad account reports

Step 4: Confirmation of Account Creation

Simply click “OK” to continue to start playing around with advertising features. You will be required to set up a payment method eventually, so a convenient link is presented on this screen as a reminder.

How to create ads on facebook

By clicking okay, you will be taken to the payment setting screen. If you have a payment method it will be displayed here.

Step 5: Adding A Payment Method

Since we’ve created a new account as a test we will be adding the payment method by clicking the “Add Payment Method” button. The payment method is added to your Facebook account and is encrypted and secure.
How to create ads on facebook

Step 6: Payment Details

Enter your payment details and you’re ready! If you don’t complete this step, you can go back and do it later. You will have access to targeting and audience setting but will be unable to run your campaign until the payment information is entered.

How to create ads on facebook

Now you are ready to start advertising on Facebook. Ensure you define your ideal customer before you create your first ad. Doing this will help save you from costly beginner mistakes. Don’t forget to follow our step-by-step guide on creating a Facebook ad.

How to create ads on facebook

In recent years, Facebook has become a powerful marketing tool for businesses. Facebook Ads makes it easy to create custom audiences, build brand awareness, sell your products, and generate lea ds in just a few clicks. With a custom Facebook account, you can segment Facebook users based on their interests, demographics, behav iors, and more to target an audience that is m ost likely to be interested in your product or service!

What will you need?

•A personal Facebook account
•A Facebook page for your business
•Admin access to your business’s Facebook page
•A payment method for advertising

What is Facebook Business Manager?

Facebook Business Manager is a website that allows businesses to manage their Facebook and Instagram advertising activities. Instagram and Facebook have both been integrated to help you manage posts and check account notifications.

Step 1: Create Facebook Business Manager Account

How to create ads on facebook

The first thing you need to do is go to and click ‘CREATE ACCOUNT’ in the top right hand corner of the screen. You will be prompted to login to your personal Facebook account from there. Going forward, you will use your personal email address and password to login to your business manager account.

You should now be logged into your personal Facebook account and able to select the ‘CREATE ACCOUNT’.

From here you’ll be prompted to enter:
•Business and Account name (The name of your business should match the public name on Facebook.)
•Your name
•Your business email (be sure to use your work email address here, not your personal email address)

How to create ads on facebook

In recent years, Facebook has become a powerful marketing tool for businesses. Facebook Ads makes it easy to create custom audiences, build brand awareness, sell your products, and generate lea ds in just a few clicks. With a custom Facebook account, you can segment Facebook users based on their interests, demographics, behav iors, and more to target an audience that is m ost likely to be interested in your product or service!

What will you need?

•A personal Facebook account
•A Facebook page for your business
•Admin access to your business’s Facebook page
•A payment method for advertising

What is Facebook Business Manager?

Facebook Business Manager is a website that allows businesses to manage their Facebook and Instagram advertising activities. Instagram and Facebook have both been integrated to help you manage posts and check account notifications.

Step 1: Create Facebook Business Manager Account

How to create ads on facebook

The first thing you need to do is go to and click ‘CREATE ACCOUNT’ in the top right hand corner of the screen. You will be prompted to login to your personal Facebook account from there. Going forward, you will use your personal email address and password to login to your business manager account.

You should now be logged into your personal Facebook account and able to select the ‘CREATE ACCOUNT’.

From here you’ll be prompted to enter:
•Business and Account name (The name of your business should match the public name on Facebook.)
•Your name
•Your business email (be sure to use your work email address here, not your personal email address)

How to create ads on facebook

Facebook ads are fun, effective, and a great way to engage your target audience without spending a ton of your ad budget. And better yet, partner Facebook ads with the power of ManyChat and you’ll get a completely innovative, streamlined way to pair customers with your brand.

In this guide, we’ll outline exactly how you can do just that using the Facebook ads manager and the ManyChat Facebook ads JSON (JavaScript Object Notation) feature.

1. Log into the Facebook Ads Manager and Hit “Create Ad.”

Your first step in creating an effective Facebook ad is to log into your ads manager dashboard and get started. It helps to know which customer segment you want to reach, the action you want them to take, and any other accessories you want as part of your campaign, such as promo codes or giveaways.

2. Choose Your Campaign Objective and Where to Drive Traffic.

What’s the objective of your campaign? Are you trying to get clients to open messenger? Go to a landing page? “Like” your page? You can set any campaign objective you want. But remember, if you’d like to use ManyChat’s Facebook ads JSON, you can only use the campaign objectives “Traffic”, “Messages,” or “Conversion Ads.”

After choosing your campaign objectives, you’ll be prompted to choose where to best drive users who interact with your ads. You’ll have the option to send visitors to a website, app, or Messenger.

If you choose Messenger for your Facebook ads destination, you’ll be able to use your ManyChat Facebook ads JSON Growth Tool in this campaign. How to use this feature will be explained below.

3. Set Your Most Suitable Audience, Budget, and Schedule Options.

Ideally, you will already know the specifics regarding these items, such as which members of your audience you want to target via segmenting. Segmenting is a way for you to better target certain members of your audience for a more personalized ad experience. For max campaign effectiveness, it’s recommended to delve into the audience analytics.

4. Edit Your Headline, Text, Graphic.

Once you reach the “Ad Setup” tab, you’ll be able to add your headline, description, text, graphic, and more. If you’re not setting up a chatbot, you can go ahead and publish your ad to begin the campaign.

If you’re utilizing the ManyChat Facebook ads JSON Growth Tool, you’ll be able to set up your messenger bot settings within the same “Ad Setup” tab. Simply scroll down to the “Messenger” section to get started.

5. In Messenger Settings, Hit “Custom Template” then “JSON.”

If your Facebook ads objective is inviting visitors to interact with your Facebook bot, ManyChat is one way set that up. After creating your ad in the “Ads Setup” tab, scroll down to the “Messenger” section and hit “Custom Template,” then hit the “JSON” tab.

6. Retrieve Your Code.

In a new tab, log into your ManyChat portal and hit “Growth Tools,” then “New Growth Tool.” Under “Other Growth Tools” you’ll see “Facebook Ads JSON.”

Create your opt-in message within these parameters:

  • The first message in the opt-in flow has to be less than 150 characters.
  • JSON doesn’t support variables (ex. First Name field), Delay blocks, Buy Buttons, User Inputs, and Actions in URL buttons in the first message of the opt-in message flow.

After creating your message, hit “Setup” to copy the JSON code.

7. In the “Ads Manager” Tab, Paste the Code.

Now that you’ve copied the JSON code from your ManyChat portal, you can paste it into the JSON tab in the Messenger section of the “Ads Setup” tab in Facebook ads manager. Remember to delete the default code before copying your new code. Once the code is copied, hit “Preview in Messenger” to see your bot in action!

If you’re satisfied with how it looks, hit “Finish.”


You’ve just set up a Facebook ad for your company! No matter the campaign’s objective, keep an eye on anything active to see how well they’re performing and make tweaks as necessary throughout the life of the ad. For Messenger campaign objectives, you can use ManyChat’s various tools, such as the “Randomizer” or the “Data View.” These tools help you see how well your bot campaigns are performing in conjunction with your Facebook ads.

How to create ads on facebook

With 2.7 billion users worldwide, there’s no denying the potential of Facebook. In this post, we’ll dive into how you can leverage its reach and add a WhatsApp button to your Facebook ads to take customers straight from Facebook to a conversation with you on WhatsApp.

Facebook has rightfully earned its nickname: the king of social media. As the parent company of other platforms including Instagram and WhatsApp, one of the best parts about advertising on Facebook is the seamless integration it offers with its entities.

This is particularly so with WhatsApp. Combining Facebook, the most popular social media network with WhatsApp, the most-used mobile messenger app (both by quite a margin, too), what you get is great business growth potential.

And since Facebook backpedaled on its decision to allow promoted content on WhatsApp following user backlash, the closest thing businesses have to creating ads on WhatsApp is driving ad traffic to it.

That’s exactly what we’re here to do today. If you’re looking to convert your Facebook ad traffic to conversations on WhatsApp, read on.

We’ll be detailing the steps needed for you to create ads and boost posts on Facebook that take users to initiate a WhatsApp chat with you.

Even though this is possible with both Facebook and Instagram ads, we will be focusing on Facebook in this article.

Before you actually get to creating ads on Facebook, you’ll first need a WhatsApp Business account.

There are two ways to go about this. You can either download the free WhatsApp Business app or get the WhatsApp Business API, the latter of which is only possible through an official WhatsApp Business Service Provider like WATI.

After you’ve set up your WhatsApp Business account, you need to connect the account to your Facebook business page. Here’s how.

Step 1: Head to Facebook Business Suite. Your business page should show up by default if you’re already logged in.

Step 2: On the left side column, click on More Tools → Page Settings.

Step 3: This will open up a settings page. Once you’re there, select WhatsApp on the column on the left.

Step 4: To connect your WhatsApp Business account, Facebook will send a code to your registered WhatsApp Business number. Select your country code, enter your WhatsApp Business number, and click on Send Code.

Step 5: Once you receive the code, input the code and click Confirm.

At this point, you will have successfully connected your WhatsApp and Facebook business accounts. But there is an additional step we recommend you to take.

Immediately after you’ve entered your code, you’ll be prompted to add a WhatsApp button to your Facebook page. We highly suggest doing so to provide your customers with an additional channel through which they can reach you on WhatsApp.

Here’s how the button will look on your business page.

Customers can now go through your Facebook business page to reach you on WhatsApp. Clicking on it on their mobile devices opens up a direct, private chat with you on the WhatsApp app. If they’re on a computer, they will be directed to WhatsApp web.

Now that you’ve connected your WhatsApp Business account to your Facebook Business page, let’s take a look at how to create Facebook ads that click to WhatsApp.

There are two ways you can get Facebook users to click through to a WhatsApp chat with you:

  • Boost an existing post on your Facebook page
  • Create a new ad in the Facebook ads manager

We’ll take a look at how you can do both by adding a WhatsApp button to your Facebook posts and ads.

Step 1: Select an existing post you’ve published on your Facebook business page that you want to promote. It doesn’t matter when the post was published.

Alternatively, you can also create a brand new post, publish it, and then promote it.

Once you’ve decided on a post, click on its Boost Post button.

Step 2: This will bring up a pop up window with a number of options. Under Post Button on the left side menu, select Send WhatsApp Message.

What this does is add a call-to-action (CTA) to your post. You’ll be able to see a preview of your boosted post on the right.

Step 3: Build the rest of your ad by defining your ad audience (who your ad should target) and setting your ad duration (how long you want the ad to run for) and budget.

In general, Facebook’s advice is to leave the ad running for at least four days for better results.

Select the currency you’d like to pay in.

Step 4: When you’re satisfied with the ad parameters, click Boost. If you’ve yet to add a payment method, you will be prompted to do so at this point.

And you’re all set!

Wasn’t that easy? Once your ad has been approved and published, customers viewing your boosted post will be able to send you a WhatsApp message from the post itself.

Creating ads that click to WhatsApp through the Facebook ads manager is slightly more tedious because of the number of options there are available.

Facebook ads is a topic in and of itself and mastering it will require investing a lot of time and effort. In this section, we will only be diving into the steps that are relevant to creating the WhatsApp chat button on your Facebook ads.

Step 2: Under the Ads tab, click on the green Create button.

Step 3: Under Create New Campaign, select your objective. There are 11 possible objectives, which Facebook has organized into three categories: awareness, consideration, and conversion.

Note that only ads with the traffic, conversions, messages, reach, brand awareness, engagement, and video views objectives can direct users to WhatsApp.

Step 4: After choosing your objective, decide on your ad campaign budget and click Continue.

Step 5: The next step to creating a Facebook ad that clicks to WhatsApp will depend on the objective you’ve chosen.

If you’ve chosen the traffic, conversions, or messages objective, you’ll need to go under Ad Set on the column on the left and select WhatsApp. The layout for each of these options is slightly different. The screenshot below shows what it looks like with the traffic objective.

If you’ve selected the reach, brand awareness, engagement, or video views objective, go to Ad → Text & Links (or just Links if you’ve chosen the engagement objective) on the menu on the left.

Likewise, the layout for each may look a little different. The screenshot below reflects the process for the brand awareness objective.

In general, you’ll be required to add a website URL (a compulsory field), which will then allow you to add a call-to-action button.

Under Call to Action, select Send WhatsApp Message.

Step 6: Build the rest of your ad. You can either do this before or after adding the WhatsApp button on your Facebook ad.

Once you’re satisfied with your add, click Confirm.

Congratulations! You’ve successfully set up Facebook ads that allow customers to start a WhatsApp conversation with you with ease. Now sit back, relax, and wait for those messages to flow!

How to create ads on facebook

How to create ads on facebook

How to create ads on facebookEvery Thursday on Twitter at 6 pm Pacific (9 pm ET) something monumental happens: #ViralChat begins.

Our latest edition drew 2,356 tweets reaching over 3.5 MILLION people!

Why so many participants?

That’s because #ViralChat gets the goods from a social media rock star each week.

If you missed our chat with Jon Loomer, master of Facebook ads, be sure to join us this Thursday to hear from another (I’m not saying who — it’s a surprise) special guest.

Meanwhile, just grab a cup of your favorite beverage and join me in a recap.

This #ViralChat started with a bang: We got straight to the point and asked Jon whether Facebook ads were right for every business.

Let’s see what he said.

>> Click to Tweet (@JonLoomer) hears that question ALL the time. His specialty is helping businesses realize a Facebook ROI.

Jon says Facebook ads CAN help just about any business. However, there’s one caveat: If a business doesn’t have the resources, commitment or personnel — Facebook ads are likely to fail.

And that makes sense: With over 1.49 billion users, Facebook is big enough for you to reach just about any demographic. However, without the proper resources and commitment, carving out that demographic can be intensely challenging.

As pointed out by @LaurenHForney, Facebook ads are great — so long as you know exactly how you want those ads to convert and have rightly determined your target audience.

Moving on to the second question, we admitted that we’re all bound to make mistakes with our Facebook ad strategy.

What are the biggest mistakes marketers make when creating Facebook ads?

Judging by the #ViralChat audience response, many struggle with optimizing their Facebook ad spend. Figuring out how to properly define the target is the first (and sometimes the biggest) hurdle.

Here is Jon’s list of the the things businesses should watch out for with Facebook ads:

  • Getting too cute with the customization of bidding
  • Making a mess out of targeting
  • Not knowing how to measure success

The chat quickly turned to questions about budget.

How to create ads on facebook

How much should businesses budget for a Facebook ad?

Jon gave us two principles to consider:

  • Don’t spend too much until you find success and know what you’re doing
  • Base your budget on your audience size

Jon went on to add that it’s possible to start with a solitary buck (that’s what he did).

It’s all relative. Start with a little. If you can earn a solid return, then raise the ante.

That was definitely the highlight of the night for many who sat in on the chat. You don’t need to break the bank in order to get going with Facebook ads!

Next came a talk about structure.

>> Shout Out to Jon Loomer Which metrics should marketers pay close attention to when measuring the success of a Facebook ad campaign?

Jon emphasized “Cost Per Desired Action.” He added that we shouldn’t “obsess” over CPC, CTR, CPM, etc.

In one of Jon’s posts, he explained:

The reason why you want to isolate the Cost Per Desired Action is so that you can measure ROI. How many Likes, Conversions, Sales or Leads did you get per dollar spent on your ads? And how much revenue directly resulted?

Murray @kaywhyelly added that you must be clear and concise about what you’re offering. ‘Calls to Action’ are crucial!

How to create ads on facebook How to create ads on facebook How to create ads on facebook

Supercharge your Facebook page with attention-grabbing videos. Use the Biteable Facebook ad creator software to make custom videos that set the web on fire.

How to create Facebook ads in no time

  1. Open Biteable on your computer, tablet, or phone.
  2. Choose a Facebook video ad template. New options are added frequently.
  3. Log on or make a new Biteable account – sign up here!
  4. Customise your template however you like. We have a huge library of ready-to-go animation, footage, and effects.
  5. Share your video ad instantly to Facebook, or download it for your Facebook video ad campaign.

Getting started with Biteable

Create Facebook video ads that take your business further

Traditionally, finding potential customers for your brand was a challenge, as you could only use traditional media like radio and television and hope the net was wide enough to bring in customers. Nowadays, Facebook is the perfect way for business of all sizes to get their products in front of a worldwide audience – and video ads on social media are the perfect way to engage your target audience.

With Biteable’s online video maker, you can make the perfect ads wherever and whenever you want. All you need is a brand.

More effective than television ads

People love video content. Facebook knows this and favors it accordingly. This means creating Facebook video ads are guaranteed to get in front of people’s eyes when they’re checking their News Feed. And on top of that, you can choose the demographic of people you want your ads to appear for, meaning more exposure to customers who will identify with your brand.

If you’re here, you’re already considering making Facebook video ads. But how can you do it like a pro, without dropping a whole bunch of cash and time on it? Look no further than Biteable’s online video maker.

Tiny investment, huge payoff

With Biteable, you can make seriously professional-looking videos and enchant your social media audience daily with a tiny investment. All you need is a couple of spare minutes in your week to turn out a video campaign with big-budget looks. No experience required.

Start with one of our video templates. Edit text. Add your own photos, footage, and colors. Or start from scratch. Either way, you can create ads in no time. Make your own video, your way.

The basics of video making

Make Facebook video ads that stop the scroll

Just like you follow a recipe to bake a cake, there’s a formula to making a successful Facebook video ad. Follow these simple tips from our marketing gurus and you’ll be sure to serve up a video creation that all your viewers will love. It’s time to send your video views through the roof.

Short, sharp, sweet

On your outings into the social wilderness, it’s rare to come across a video in your News Feed that’s longer than thirty seconds. Why? Shorter videos have higher engagement rates and are more likely to be watched to the end.

Another fantastic thing about short video ads on Facebook is that they automatically loop, meaning there’s no need for your viewer to hit the replay button. This goes a long way to raking in the views.

Let text do the talking

You can’t rely on voice over and audio to grab people’s attention, because most people consume Facebook video ads with the sound off. The next step is a strong, witty, or intriguing written statement.

Keep your text short and sharp, and make it large enough that your viewers will be able to read every word. Biteable’s Facebook ad templates are a perfect place to start if you’re looking for marketing campaign inspiration.

Biteable does exactly what I need it too and will be a long time client.

[Our] two most successful Biteable videos have received 31M and 34M views [on Facebook]. A couple over 5M views and there were a few that didn’t do as well – around 300K views. So, as a rough estimate, over 82 million views in total.

Read our Greater Minds case study to find out their story.

Pro tips for the perfect Facebook ad

Get your Facebook video ad right first time

There’s no need to make your Facebook video ad a trial-and-error process. Although Biteable’s video maker gives you the know-how to make a sensational video, there’s a couple of simple things to keep in mind when putting it all together.

Have an objective

Before you upload your video to Facebook, you’ll have to pick an objective. This includes things like brand awareness, lead generation, and app installs. If you’re struggling, Brand Awareness is a good all-rounder and helps Facebook deliver your video ad to a targeted demographic, increasing the chances it’ll be seen by people interested in your brand.

Play by the rules

There are a couple of policies Facebook has in place for their video ad content and video advertising. These are fairly simple to adhere to. In a nutshell, don’t be offensive, don’t make false claims, and don’t promote anything illegal – standard common sense for most social media platforms. If your business is offensive, untrustworthy, and illegal, you probably have bigger issues to deal with than Facebook ads.

Further reading

You can never have too much polish

The Biteable blog is loaded with tips and tricks to master Facebook video ads and Facebook advertising. We’ve done all the research so you don’t have to. Dig into these articles and learn something new about – ad copy, ads manager, video production, different ad formats, and more.

February 01, 2021

Written By
Kayla Murphy

Just like other posts on Facebook, users can react, comment and share carousel posts. Below, we outline how to create a carousel ad for your Facebook page, as well as why creating one can help diversify your business’s content.

Note: This specific article focuses on how to create a carousel ad for Facebook; to learn how to create a carousel post for Instagram, read here. The biggest difference between Instagram and Facebook carousel options is that Instagram allows users to create carousels in both paid formats and organically by offering free carousel add templates, whereas with Facebook one must create a campaign for the carousel ads and must be budgeted for in your paid social campaigns.

What is a Facebook Carousel?

A Facebook carousel is a special type of Facebook ad format that allows a combination of up to 10 photos and videos. It’s called a carousel because users can cycle through the different images that make it up by swiping left and right. The same functionality exists on Instagram as a standard post format.

Download our free Social Media Checklist for more tips!

Why Creating Facebook Carousels is Good for Your Business’s Social Media Strategy

With online marketing becoming more and more competitive in our digital world, it’s crucial for marketers to stay up to date on trends and produce more eye-catching content.

What’s unique about Facebook ad carousels is that they have the ability to reach thousands of new users! According to research, advertisers have seen carousel link ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image link ads, which makes creating carousel ads much more cost efficient while still reaching thousands of users on Facebook. Studies have shown that on average, carousel ads receive 12% more click-through rates than a regular Facebook ad.

A marketer’s basic goal is to produce engaging content for their targeted audience to interact with. Carousel ads are not only cheap and effective, they are easier to monitor, manage, and make. There are versatile ways for marketers to create unique carousel ad designs. One can make a split panoramic design, show off multiple products, tell a story or promote a guide within the 10 slides available. But let’s begin with Facebook ad sizing and how to start creating one:

A Note About Facebook Image Sizes

Before jumping ahead to learn the steps involved in creating your Facebook carousel ad, it’s first important that you understand the best sizes and formats for the images and videos that you’ll be using. Below, we list specs you’ll need to use for creating your Facebook carousel:

Facebook Ad Carousel Image Sizes

Square thumbnail image size: 1:1 aspect ratio;, 1080 x 1080 pixels

Maximum image file size: 30 MB

Facebook Ad Carousel Video Sizes

Maximum video file size: 4 GB

Maximum video length: 240 minutes

Recommended formats: .mp4 and .mov

How to Create a Carousel Post for Facebook

Now that we’ve established Facebook sizes and ratios for video and photos, let’s dive into the easy step-by-step instructions on how to create a successful carousel post.

Step 1

Download the content of what you would like to use for your carousel post onto your phone or desktop.

Step 2

Download the Facebook Ads Manager app and log into your business’s Facebook page account.

Step 3

Once you’ve logged into your account, you can begin creating your Facebook carousel ad by clicking “+ Create” in the middle of the screen.

How to create ads on facebook

Step 4

Choose your marketing objective. It can range from Page likes to Website traffic to Video views. You can also name your campaign, ad set, and ad on this page. Once you’ve selected your marketing objective and named your campaign, it’ll bring you to the next page.

How to create ads on facebook

Step 5

Create your campaign budget. You can set a daily or lifetime budget, as well as schedule to run continuously, now or later.

How to create ads on facebook

Step 6

Adjust your Facebook ad carousel to your target audience. There’s a variety of options to choose.

How to create ads on facebook

Step 7

After selecting next you’ll be taken to the ads tab, After selecting the carousel option you can select your images, ad copy videos you would like to use for your Facebook ad carousel. For tips on hashtags to use for your caption and the best time to post on Facebook, subscribe to our blog!

How to create ads on facebook

Last but not least, publish your campaign! Once you’ve reviewed your campaign settings and carousel ads and are ready to schedule your campaign select the ‘Publish’ button.

How to create ads on facebook

Recapping the Carousel Process

Creating a carousel for your business’s Facebook accounts helps create engaging ads and offers a unique look than your typical post. Carousel posts encourage users to actively swipe and see more content of your business’s products and services.

Does your social strategy need a boost? Partnering with marketing specialists can help! At Pepperland, we specialize in inbound and content marketing and can help your business grow exponentially through our expertise and resources. Contact us today to find out how we can help achieve your goals.

Use this simple Facebook ad strategy template to create high-converting campaigns.

How to create ads on facebook

Facebook ads is a complex system. There’s an endless number of options for customization, and if you’re dazzled by them, you might try to do too much at once, lose focus, and end up with underwhelming results.

You need to go in with a solid, clear strategy for each individual campaign you create. To help, I’m sharing a Facebook ad strategy template I’ve used with clients to help them maintain focus and get the best results.

Facebook ad strategy template

I originally created this template to collect information from my clients that would help me create PPC copy, but it’s evolved into a full-on strategy template. Agencies can use it to gather info from clients, or businesses can use it to help stay on track with their own strategies.

Make a copy of the Facebook ad strategy template for each new campaign, and feel free to adapt it to your needs. Agencies, for example, may request to see ads that the client has run that have worked in the past or ask what type of media the client is open to using or providing.

How to create ads on facebook

The template will help you home in on who you want to reach, what messaging you want to use, and how to best accomplish the specific goals you have in mind.

Here are some tips for filling out the template.

Essential brand information

Brand USP. Here’s where you should list your unique selling point: what makes your brand stand out from your competitors? You can also include any brand taglines or mission statements, which likely speak to this. This will stay the same for every campaign, so make sure you do a thorough job here since it’ll get copy/pasted quite a bit.

Brand/product/service being advertised. Here, you’ll indicate specifically what you’re advertising. Is it your entire business? A certain product or service? If there’s more than one, list each individually, and always include a link.

Campaign objectives

This is where you’ll talk about what you want to accomplish with this particular ad campaign. What are your goals? Be specific: instead of just “conversions,” say something like “event sign-ups” or “product X purchase.”

I’ve found that this is the section that can really provide the aha moment for brands. Maybe you’ll realize that you’re actually going for brand awareness, not conversions. Or maybe you’ll discover something super specific (maybe views of a certain video or filling out a certain form) that you could achieve with this campaign.

This is also a place to indicate which stage of the marketing funnel the viewers of this ad should be at—and, of course, this should align with your goal. You can’t expect to get cold leads from re-engagement campaigns, for example, and you want to be sure you’re measuring the right thing.

Audience information

Here’s where you can put all relevant information about your target audience, including demographics, pain points, and consumer behavior. If you already have buyer personas or audience segments, this is a great place to list them.

Remember, you’re talking about the audience for this campaign, not the audience for your business as a whole. It’s likely your audience for a Facebook ad will be narrower in scope.

Once you have that listed out, jot down how you plan on reaching this audience. There are all sorts of options for targeting on Facebook. I’ve included the following on the template:

Site or app retargeting (with the Facebook Conversions API or the pixel)

Demographic targeting (like age or gender)

Behavior or interest targeting (like “looking for a car” or “follows a vegan diet”)

Custom audience targeting (like targeting based on recent purchases or an email list)

You won’t need to have something for each of these options, but it’s good to review and see if it make sense to target in these ways.


Advertising is expensive, so you need to be realistic about your budget.

First, think about your monthly spend. You want to be sure you keep this in mind in case you’re running more than one campaign at a time. Then note how much you can spend on this campaign—it can be a specific dollar amount or a percentage of the total monthly spend. Finally, you’ll say how long you want the campaign to run for. This will give you a better idea of how much you have to stretch your budget.

Creative information

In this section, you can start to craft your story. Indicate the pain point that you’re resolving, and then begin to work that into a narrative. A lot of the creative work will be done by your copywriters and designers, but this will help you start off on the same page.

How to turn the template into a campaign

Once you have the template filled out, you’ll need to work with folks from across your marketing team (or outsource to a freelancer or agency) to turn this into a campaign.

Set up a campaign funnel, determining how many ads will be part of it.

Determine the format of your ads. (Video? Lead ad?)

Develop the content for your ads.

Figure out your best targeting options.

The template is just the first step, but it ensures that you have all the information in one spot, so everyone can stay more focused and aligned.

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Discover how to create thoughtful Facebook ad campaigns that convert to sales.

How to create ads on facebook

Not your average ad.

It can be a challenge to promote a business on the Facebook news feed. There are dozens of different ad platforms, tons of target audiences, and various ad styles to choose from. Ads can also become expensive and, over time, may not provide the high-quality returns that marketers want to see. Quality advertising of any kind varies based on its medium and goal, but what sets Facebook ads apart from many other platforms is the emphasis on discovery.

With a platform like Google AdWords, you’re looking to find new customers. With Facebook advertising, you’re hoping customers discover you and your brand. When they’re using their feed, they want to discover new things, and that’s reflected in the design of Facebook ads. Embracing this marketing strategy will help you generate greater returns with your ads.

Explore the elements of a good Facebook ad, the types of ads you can run, and how to design your own ad with Adobe Premiere Pro and Photoshop.

Social proof and advertising.

To succeed with Facebook ads, you need to become familiar with the concept of social proof. Social proof is a psychology term that refers to a concept called normative social influence. The idea is that people are much more likely to engage with and interact with a brand or products if they appear to conform to existing social norms or familiar concepts. The more natural and compelling an ad appears to be (to the person the ad is targeting), the more likely that person is to engage. The secret sauce of designing Facebook ads leans heavily on the concept of social proof.

Your ads need to have social elements confirming them, whether that’s endorsements by influencers, positive reviews, or a similarity to other products that your customers already know and like.

How to create ads on facebook

Elements of a quality Facebook ad.

Each ad you design for Facebook needs the following elements working together with the idea of social proof through credentials, user reviews, or endorsements from an expert or familiar face:

Primary text

The description is the moneymaker — this is your primary messaging and where your most compelling ad copy needs to go. Outline what the product is, what it does, and the value it creates for a customer. Depending on the ad type, stay within a working range of 125 characters. Anything longer than that will be truncated, so make every character count.


In other ad formats, the headline is the most important. But in a Facebook ad, the headline isn’t the first thing a user sees because it’s located under the image and after the primary text. Because of this placement, you want something clear and concise, but the description will be the hook for your text. A quick testimonial quote can work well here.

Call to action

Facebook has a limited set of choices for CTA buttons (for example, “Shop Now”). These are what your audience will click to go to your store. Choose the one that makes the most sense for your ad.

Images, photos, and videos

Depending on the type of ad placement you choose, some compelling imagery or video (GIFs can work, too) is essential to draw the eyes of your prospective audience.

Business information

A key component of any ad is relevant business and social media information. You want your ads to communicate what you’re selling and what your business is trying to accomplish. Give your customers that essential “in” to your social media accounts and other engagement opportunities.

It also doesn’t hurt to consider your A/B testing strategy. Try creating two versions of an ad, each slightly different, so you can see which works best for your products or with your audience. Additionally, identify the conversion rate (the rate at which customers accomplish an advertising goal) that you’d like to see as a metric of success. This will help you track the effectiveness of your ads.

Types and formats for Facebook ads.

Facebook ads appear in three areas on the social media platform: user feeds, streaming video, and Stories. Know the design constraints and considerations of each so you can ensure that your ads pop — and convert. The best Facebook ad is one that works best for your business objectives and value proposition. Choose your ad designs accordingly.

How to create ads on facebook

Facebook lead ads help you gather contact information from people who are interested in your business—right when they’re scrolling through Facebook. Leads are the lifeblood of your business, and with over 1.5 billion users, Facebook lead ads is a great way to find them. So what are Facebook lead ads, and how do you set them up?

With Facebook lead ads, a potential customer scrolling through Facebook will see an ad like this:

If they’re interested they can click “Sign Up” and fill out a simple form.

This all happens right on Facebook, meaning it’s low friction for potential customers. And you end up with a list of names and contact information to further nurture the relationship.

Wondering how to get started creating ads like this? You’ll need to set up a Facebook page for your business, of course. Then you just need to follow the instructions below.

Step 1: Create a Form For Your Facebook Lead Ad

First head to the Facebook page for your business, then click Ad Center in the top toolbar.

Next click the Create Ad link.

Finally, click Get More Leads

If you have created a lead ad before, you will see the Reuse or Create a Form box; choose a previous form if you’d like, or click Create New Form to make a new ad from scratch. If you’ve never created a lead ad before, you’ll be brought to the Create a Form box.

Creating the form is simple. First pick a name for the form, for internal reference. Next, pick a headline and a description for the form.

Now you’ll need to choose what customer info you’d like to gather. By default, only Full name and email address are requested, but you can add more fields if you’d like information like a phone number, address, or job information.

Note that Facebook recommends only using two fields, as any higher than that makes it a lot less likely that anyone scrolling through Facebook is going to fill out the form. But you can add more fields if you want to collect more info.

You can also add custom questions.

Once you’ve got everything looking just right, go ahead and click the Save Form button.

You’ve now created your Facebook lead ad form.

Step 2: Design Your Facebook Lead Ad

Now that you’ve created your form it’s time to create the ad itself. This consists of a headline, a description, and some media.

First, choose some eye-catching media. You can use a photo, a video, or even a slideshow of up to 10 images. This is probably going to be what catches people’s attention while scrolling through their news feed, so spend some time getting things just right.

Next, you can add a headline, which will show up below the media in bold text, and a description, which will show up above the media.

You can preview the desktop, mobile, and stories version of the ad in the right panel, so make sure everything looks great in all three views.

Does everything look perfect? Good! Keep scrolling down to define your audience and your budget before clicking the Promote button.

Step 3: Set Your Audience and Budget

Scroll down in the left panel and you’ll find the Audience section.

You can use People in your local area if you don’t need to be specific, but it’s probably smart to be more targeted than that. Click Create New Audience to get started. You can start by specifying gender, age range, and location.

Scroll down and you can fine tune this, targeting people using an array of demographic information.

Education level, income, favorite sports teams, or TV shows—you can basically use any piece of information Facebook has in order to better target your ad. You can use this to create ads that target specific audiences, increasing the odds that you’ll actually collect some leads. This is a very useful way to reach certain customers, so give it some thought. Click Save when you’re done to head back to the ad editor.

Scroll down from Audience and you’ll find the Budget section.

Here you can set how many days the ad should run and how much total you’re willing to spend. You’ll also see an estimate of how many people will be reached by the ad. When you’re ready to run the ad click, the big blue Promote button to start running the ad.

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There always seems to be some new tool on Facebook or Instagram. Recently Facebook Stories has popped up as a new way of sharing on Facebook so we are sharing with you how to create a facebook story ad.

It reminds us of Instagram Stories and Snapchat. It’s like viewing a slideshow snapshot of someone’s life!

But the question is, do you need to pay attention to Stories for your business (or you clients’ businesses)?

The answer is YES

Facebook chief product officer, Chris Cox, stated that “the Stories format is on a path to surpass Facebook Feeds as the primary way people share things with their friends sometime next year (2020).”

WhatsApp’s Stories already has over 450 million daily users. Instagram Stories has over 300 million users. Facebook Messenger Stories has over 70 million users. And Snapchat Stories has 150 million users, according to Block Party.

With 970 million accounts, it’s the format of the future. Block Party calculates that Stories grew 15X faster than Feeds from Quarter 2 of 2016 to Quarter 3 of 2017. And that doesn’t even count Google’s new AMP Stories for news, Netflix Stories for mobile movie previews, and YouTube’s new Stories feature.

What do we like most about Facebook stories? That the comments and reactions on the stories happen within Facebook Messenger, which opens up a whole new opportunity for Social Selling.

If you’re intrigued by Facebook Stories, whether for your business, for your local clients, here’s our in-depth Facebook Story Tutorial that will have you creating your first Story in no time!

Create an ad

To create an ad that runs in Facebook Stories:

2. Click + Create.

How to create ads on facebookHow To Create A Facebook Story Ad

3. Choose an objective that supports ads in Facebook Stories: Reach, Traffic, App installs, Video views, Brand Awareness, Lead Generation or Conversions.

How to create ads on facebook4. Click Continue.

Choose where you want to drive Traffic if you picked the Traffic objective.

How to create ads on facebook

5. Choose the audience for the ad.

How to create ads on facebook

6. Facebook Stories selected automatically in the Placements section. To view all of your placements, select Edit Placements. In the example below we chose all of the story placements available which include Facebook stories, Instagram stories and Messenger stories!

How to create ads on facebookHow To Create A Facebook Story Ad

7. Choose your budget and schedule.

8. Choose your budget and schedule.

How to create ads on facebookHow To Create A Facebook Story Ad

9. Choose your objectives for some of the advanced options (if they appear for your objective).

How to create ads on facebookHow To Create A Facebook Story Ad

10. Choose the Facebook Page and Instagram account (optional) that represents your business.

How to create ads on facebook

11. Choose the Format:

  • Single Image
  • Single Video

How to create ads on facebookHow To Create A Facebook Story Ad

Here are the design specifications you need to keep in mind:

  • Aspect ratios: 9:16 to 1.91:1
  • Maximum duration: 6 secs
  • Maximum file size: 30 MB
  • Supported image types: .jpg, .png
  • Aspect ratios: 9:16 to 1.91:1
  • Maximum duration: 15 secs
  • Maximum file size: 4 GB
  • Minimum video width: 500px
  • Supported video types: .mp4, .mov
  • Video quality: H.264 compression, square pixels, fixed frame rate, progressive scan
  • Audio quality: Stereo AAC audio compression at 128kbps+
  • Sound: Optional
  • Captions: Not available; subtitles or captions must be part of video file

We like to use Canva for creating my Story image.

Type in Facebook Story as the type of graphic you would like to create:

How to create ads on facebook

Pick a template:

How to create ads on facebookHow To Create A Facebook Story Ad

Here’s what my final ad looks like as an image:

How to create ads on facebook

How to create ads on facebook

You can then preview how your ad will look on the multiple platforms.

How to create ads on facebook

12. Once you confirm your Story ad – that will run in messenger, Facebook Stories and Instagram Stories, you will see it in review in your Campaigns in your ads manager!

How To Create A Facebook Story Ad

Congratulations! You have set up an ad for stories!

If you need any help for your Facebook ads, please visit the help center:

Here are some screenshots of our favorite story posts and ads:

How to create ads on facebookHow To Create A Facebook Story Ad

How to create ads on facebookHow To Create A Facebook Story Ad How to create ads on facebookHow To Create A Facebook Story Ad

Not sure about the best way to get started with building your own successful social media agency? Follow these simple steps to hit the ground running.

Step #1 – Get a Great Foot-In-The Door-Strategy:

Step #2 – Get High Ticket Local Clients Easily

Step #3 – Maximise Monthly Retainers By Handling Your Client’s Social Media:

Step #4 – Online Training That Scales You Up To $10K/Month:

How to create ads on facebook

When it comes to advertising your products, videos, or anything else online, Facebook is one of the most viable ways to advertise online. Given its audience of more than two billion people, Facebook is the perfect place to launch your campaign, but you’ll need to make sure you target your audience correctly. To do that, you can use Facebook’s advertising tool to target people who have liked pages from other sources that may be similar to yours. Targeting fans of other pages within Facebook is a quick and easy way to get ahead on an ad campaign and to help use Facebook’s advertising tools to your advantage. Whether you’re a musician looking to publicize your music or you’re an entertainer looking to host parties, using similar pages can really give you a leg up on the competition. Here’s how to do it.

How to create ads on facebook

Facebook Interests

When you begin a Facebook ad campaign, you fill in a web form that decides who you want your ad to reach. Facebook can then target your ad at that audience to offer the most value for money and return on your advertising buck. One of the sections you fill in is Interests. It is within the Interests section you can find out if you can target fans of other pages with your Facebook ads. If you type in the page name in the Suggestions box at the bottom of the Interest section, the page should come up. If it does, you can target it. If the page does not appear, you cannot target it.

Nobody knows exactly why some pages can be targeted and some cannot but the fact remains. If the page appears, you can target it, just by using the Facebook Ads Manager. If you’re looking to create an ad for your viewers, it’s important to get comfortable with the Ad Manager.

How to create ads on facebook

Facebook Ads Manager

The Facebook Ads Manager is where you go to set up any ad within the social network.

  1. Navigate to Facebook Ads Manager here.
  2. Select an objective from the center box and give your campaign a name.
  3. Create an Ad Set.
  4. Select an Audience and then add in the details.
  5. Select Detailed Targeting.
  6. Type in the name of the target page in the Interests section in the center of the page.
  7. If the page appears, select Add.
  8. Select Save once you have finished any other selections you may require.

Once you have selected the page and target audience, you will obviously need to go back to the main advert page and select Placement, Budget & Schedule and then create the ad itself. You can select an ad format, select media type and then add text to your add within this section. Remember your target audience and write for them, not for yourself. If you can, find an ad that the page you are targeting runs and use it as inspiration. Don’t copy it or make your ad too similar otherwise you will be competing directly with them. You want to be listed separately and not go toe to toe with them as they may have a higher advertising budget than you.

After crafting your ad, make sure to preview it. The preview tool provided by Facebook will show you what your ad will look like, and though it may not show you how your ad will appear on all devices. Instead, it’ll just give you a rough sketch of how your ad will look for your viewers, with most ads appearing standardized no matter the device they’re viewed on.

How to create ads on facebook

Once you are happy with your Facebook ad, have chosen a Facebook pixel and are ready to publish, select Place Order. You will need to add your payment details if you haven’t run a Facebook ad before which will be saved in your account. Once everything has been configured and paid for, the ad will go live. It may not be instant but should appear live fairly quickly within Facebook Ads Manager.

Setting up a Facebook ad takes time and a lot of configuration but it is important to get these things right. Not only will the ad stand a much better chance of succeeding, you begin paying for the ad as soon as it goes live!

Have you targeted fans of other pages with Facebook ads? Does it work? Did it work for you? Tell us about your experience below!

How to create ads on facebook

Download Your Free Facebook Ad Template

This is the free Facebook ad template I created from a lot of man hours and money of live research. When I say live, I was actually running ads and figuring out what worked and what didn’t. I extracted all the correlations and created this template for you to follow along with. Be sure to download your free Facebook Ad template so you can follow along on creating effective Facebook Ads.

How To Create A Facebook Ad

Initially, I discovered this [technique] from Nicholas Kusmich. While I learned this from him, I have since enhanced this technique with my own successful methods as stated above. Read below for some great Facebook advertising tips.

Follow these nine steps to creating the perfect Facebook Ad

Step 1: The required Facebook Page.
In order to run Facebook Ads, you will need to a Facebook Page, it can be any type of page. But not a group.
If you have already seen the template, you’ll notice I am using my personal Facebook Page “Hernan Vazquez“.

Note: If you are promoting your company, be sure to have a Facebook page created for your company before proceeding. Follow this guide for creating successful Facebook ads.
This is for 2 main reasons:

  • This helps to create trust for your brand and your advertisement.
  • Your Facebook Page will start to get likes, shares and comments associated with it. You will then be able to retarget these people later as a Custom Audience. This can also help bring down ad cost.

Step 2: The Call Out. Calling out your market.
In the first sentence of the ad I am identifying my market. This helps me target my preferred audience. You don’t want people clicking on your ad if they aren’t actually interested in what you are offering. This helps reduce ad spend. You can use call out such as “Would you like..” ,”Are you…” and “imagine”. Also using industry specific call outs.

For example:
“Are you a marketer that wants…”
“Are you an entrepreneur that needs….”
“Imagine spending less and getting more leads…”
“Hands get cold while driving?”
“Having trouble setting up that Video Ad?”

The main objective here is to address your target market.

Step 3: Building Rapport.
Again, be sure to download the the template as we move along this process.

We will be using the “Feel, Felt, Found” formula here. Humans, in general, make decisions based on emotion and then justify this decision based on logic.

Let’s say I’m promoting my new book “Perpetual Profits : Quickly Grow Profits”. I would identify with my target audience’s emotions by saying something like “I know you feel or you probably feel that you’re not getting enough clients, that your business is not moving forward fast enough, you’re not growing fast enough. I know how you feel, because that is how I felt. But I found this method that helped me get past all that.”

Step 4: Listing out the benefits.
So after calling out my market and building some sort of emotional rapport I am now going to be listing out the benefits of my method, product or service. You can numbered items or bullet points to be sure these are crystal clear.

Step 5: Call to Action (CTA)
Call to actions are simply instructions for your audience about an action you would like them to perform. Using terms such as “Click Here” or “Register Now” tells your audience that you are offering or selling something. This is an advertisement! Tell them they need to click on the link or button below.

Step 6: Applying the image, picture or video.
On Facebook this is a critical element to creating the perfect Facebook Ad. Your image nomrally takes up 75-80% of the screen real estate. This is your most important asset. The images or videos that work best with Facebook Ads are “native images” or “native videos”. This means they don’t look like advertisements.

Think about it, Facebook is made up of people sharing images and videos of family and friends with people they know. When they see my ad, they will think that I’m just some dude sharing his stuff on Facebook. This helps to cure ad blindness, which is an increasingly common problem.

Step 7: Your Ad Headline.
What are you offering your target market again? On my book advertisement my headline is “Perpetual Profits : Quickly Grow Profits””

Step 8: Your Subheading.
This gives a description of your headline. For example I could use text that goes with my headline above “Learn the 3 Step Formula that helped me travel the world and live my life on my own terms.”

Step 9: The button.
You’ll notice that you can name your button on your ad. You will have multiple choices on what to name your button. Choose the one that fits best with your ad.

Don’t analyze this process too hard. If you find yourself stuck, I would recommend putting your focus on the Step 6: The Image, Step 2: The Call Out and Step 7: The Headline.

If you have any questions, just drop them in the comments below.

And don’t forget you can get a copy of my book “How To Get More Clients Without Spending More On Advertising” by clicking here.

See you next time!

About the Author Hernan Vazquez

Hernan Vazquez is a digital marketing trainer and consultant that built several 7 figure businesses from scratch. He specializes in helping business and students grow their online businesses through the use of Sales Funnels, Paid Advertising and Email Marketing.

How to create ads on facebook

Facebook Ads can be a gold mine for finding customers for your small business. The social media juggernaut has a sophisticated advertising platform that is perfect for targeting a wide range of consumers – if you know what you are doing. In this article, you are going to learn actionable tips to create a successful Facebook Ads campaign.

Choose Ad Formats That Work

Facebook is a marketer’s wonderland when it comes to the types of ads you can use. There are many to choose from depending on what your goal is. Here are some of the best advertising formats on Facebook that have generated results for a wide variety of small businesses.

1. Messenger Ads

Facebook Messenger has grown to be a sizable player in the world of messaging apps. There are 1.3 billion people who use Messenger, according to a TechCrunch article. Messenger ads work in multiple ways such as sending an automated message when someone clicks on an ad or creating a chatbot sequence where customers are given automated answers. With 20 billion messages sent every month between businesses and consumers on Messenger, it is a proven platform that can work. The types of businesses that will benefit from advertising with Messenger include B2C & B2B businesses. B2C small businesses thrive on the platform when a personal connection matters most such as salons and restaurants.

2. Lead Ads

Facebook’s lead forms come in two flavors – Volume or Higher Intent. The first option aims to get you as many leads as possible. It would suit a lead generation campaign or free giveaway for a small business. The second choice adds a slider within the form to double check that the lead wants to fill out the form.

Facebook pre-fills he contact information for leads such as the phone number or email address. Choose higher intent if you are targeting leads for B2B companies. These lead forms work well for sales and business development if you are looking for qualified leads. Volume leads should be your choice if you need a daily flow of leads for your team or if you have a low-cost product that does not require a lot of people to sign off before purchasing.

You can connect to a tool such as Zapier to get the leads sent to you or use Facebook’s Lead Center to download them directly.

3. Instagram Ads

The types of businesses that should invest in Instagram ads include real estate agents, e-commerce companies and consumer brands. If your business has top notch visuals already, take advantage and reach consumers on Instagram. Instagram ads arrive in the feeds of users or you can send sponsored direct messages. You should definitely monitor the performance of your ads and tweak them as needed. At one point your ad will encounter something known as “ad fatigue”. To avoid it, you should use a software like that allows you to see your ads creativity performance.

Test Multiple Ad Sets in Campaigns

Facebook’s Campaign Budget Optimization (CBO) has become a powerful tool to create profitable ads.

How to create ads on facebook

You can create different ad sets and within each ad set, there is an ad. You should create a few ad sets in one campaign, set a fixed budget for testing and see which ad sets are performing the best. Give the campaign time to learn and find the audiences that you are looking for – go for around 24 hours. After this time frame, look at the ad sets that are underperforming and turn them off.

How to create ads on facebook

Look at this example above of ad sets for 2 campaigns done with the CBO tool. These ad sets use a mixture of Messenger Ads and Lead Ads from Facebook. Ad 1 has not generated a single message yet while Ad 3 is generating significantly more messages than Ad 2. You could opt to keep running these 3 Messenger ads if the cost per lead continues to stay low or turn off the least performing ad in the campaign.

Don’t Overspend On Ads

Scaling your Facebook ads means increasing the budget in order to increase sales. One common mistake small businesses do is randomly increasing the budget of campaigns without a plan. For example, you have found a campaign and an ad set that is profitable. You want to increase the budget to increase profitability. You assume you can just increase the budget at any time?

If your ad was profitable on $50 per day, you should not increase it significantly in one day to $300 or $500 per day, for example. Don’t be surprised to see your campaign overspending its budget and ROI decreasing. This can be frustrating for a lot of small businesses.

There are many strategies to scale up while remaining profitable. One of the best approaches is slowly increasing your Facebook ad budget by 10% to 20% every few days. This allows your ad to scale and find new customers for your business without changing the performance of your ads.

Another strategy is to duplicate the most successful ad sets within your campaign into a new campaign. Give them time to perform and you should see similar results. You should duplicate the ad set and choose a higher budget. You can rinse and repeat these strategies, increasing your budget slowly and see returns with scaling up.

Review charts within your ad campaigns to check the performance of the ad. Here is a screenshot of how the charts of a Messenger ad campaign look:

How to create ads on facebook

The cost per result and result rate (of conversations started) are two important metrics to track when scaling up. Check your charts every two days to ensure that your ad campaigns are delivering on ROI.

Bonus Tip: Take Advantage of Conversions

Use Conversions to see how much revenue your ads bring in. The secret sauce of this is the Facebook Pixel that tracks sales or other conversion metrics after being installed on your website.

How to create ads on facebook

Slow & Steady Wins the Facebook Ads Race

These actionable tips will help you build a profitable Facebook ad campaign that you can tweak and optimize throughout the life of the campaign. Don’t be in a rush to advertise with a big budget quickly on Facebook. Use these tips in a measured and cautious way to see success for your business whether you are in the B2B or B2C space.

People gaze five times longer at a video than at static content on Facebook and Instagram. So, what are you waiting for, to create one?

Have you lately scrolled through your Facebook feed and found yourself stopping to watch a video ad? You probably have because, let’s face it, some of those ads are pretty eye-catching. In fact, Facebook Video ads are more engaging than other types of social media content or ads.

How to create ads on facebookskynesher | Getty Images

According to Facebook, people gaze five times longer at a video than static content on Facebook and Instagram. So, clearly, creating video ads is an effective way to promote your business to the billions of users on Facebook. That’s why it’s wise to consider testing video ads in your Facebook campaigns.

To get started, your first step is to film a video, of course. So, make sure to film a quality video: Use quality equipment (even a smartphone works); film in a well-lit area (whether natural lighting or artificial); use a white background to showcase products and bounce light; and purchase an inexpensive tripod for stability. Those are the basics, but what else can you do to make sure your Facebook Video ad gets views, keeps the attention of your audience and encourages them to buy?

Here’s how to create killer Facebook video ads.

Tell a story.

If you want to create a Facebook Video ad that resonates with your target audience, you need to tell a story. When you tell a story that your ideal customers can relate to, they’ll be more likely to pay attention and even convert.

A simple way to tell a story, as well as capture attention, with your Facebook Video ad is by asking a question. Take a look at the example below from Promo. It asks viewers: “Running a small business?” The question, along with the thumbnail image of a child with a boombox, immediately tells a story of how hard it is to be heard and get noticed as a small business.

Think about the pain points of your target audience and create a story for your video ad around those points. Remember, an engaging story starts with a conflict and then shows a solution (your product or service). A good story will capture the attention of your audience, draw them in and they’ll remember it afterwards.

Grab attention immediately.

The first few seconds of your Facebook Video ad matter the most. The most effective Facebook Video ads are short anyways; many online marketers recommend that they be kept under 30 seconds. Plus, people have short attention spans; many users will watch only the first few seconds of an ad that catches their eye, then move on.

As an example, this Facebook Video ad from AdRoll is only two seconds long, but it grabs the attention of users right away with its use of bright colors and a fun animation; the cute dog doesn’t hurt, either.

It’s important that you not only grab attention, but get to the point right away. Don’t wait until the end of the video to create a dramatic unveiling of your product; get to the point so that users know what you’re all about. Even if users don’t stay until the end of your video ad, they’ll at least get your message.

Optimize for silence.

Silent films may seem like a thing of the past, but they’re not — not when it comes to Facebook Video ads. According to statistics from DigiDay, 85 percent of Facebook video offerings are watched without sound. This stems from the fact that many people are on Facebook from their mobile phones. When they’re out in public, they don’t want to disturb those around them. Because of this, it’s important that your Facebook Video ads be optimized for silence.

For instance, take a look at the video ad below from OwlLabs. Take away the text. Would you have any idea what the video was about just by looking at it? No, you wouldn’t, so you probably wouldn’t stick around long to figure it out. But, with the text, you know exactly what the video is about, making you more likely to keep watching if the topic interests you.

So, consider adding text overlays to your video ads, turning on captions in your video settings and making sure you have stunning imagery.

Turn static images into video.

Now, if you don’t have any quality marketing or product videos, or you’re not comfortable with your filming skills yet, don’t worry. You can still create engaging Facebook Video ads using static images of your products.

Facebook recently added new features to its Video Creation Kit that allow you to take your static images and convert them into a video ad. This Facebook tool even offers a template that allows you to upload a single static image and add motion to it.

These new features make it even easier for small businesses to create killer Facebook Video ads that will stop users in their tracks.

Over to you

Creating a Facebook Video ad isn’t just about showing off your product; it needs to do more than that. Because there’s so much content on social media, your ad needs to stand out from the crowd and help your audience connect with your business. With these tips, you’ll be well on your way to creating awesome Facebook Video ads.

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How to Create High-Converting Facebook Ads (+ Four Real-Life Examples)

It bears no repeating: While the world has been connecting digitally for years, the current shift has propelled this type of connectivity to new highs. Engaging with your sphere through online tools is more important than ever. We’ve already discussed how to use social media for business in a shifting market to build organic goodwill and stay top of mind with clients. But, your platforms can also be a powerful tool for generating leads at a low cost, and zeroing in on the most motivated buyers.

In particular, paid Facebook ads are a valuable tool for reaching potential leads in a controlled fashion. As of Q1 2020, Facebook still stands as the largest worldwide social network, with more than 2.6 billion monthly users. In addition, the platform yields itself to ad targeting based on individual interests, ensuring that your message gets in front of the right eyes. Whether you are setting one up directly on Facebook or are a Keller Williams agent running ads through Campaigns, accurately pinning down your target audience and creating compelling messaging will ensure you have a successful campaign. More importantly, if you are using the Command platform to run ads, you do not have to be an expert in order to find success, as Facebook and Keller Williams have worked collaboratively to provide a platform that can make informed decisions based on your desired outcome.

“Sometimes we make human assumptions when machine learning is going to point us in surprising directions,” says Facebook client partner Scott Shapiro. “It’s the perfect intersection of what you know about real estate, what we know about our platform, and putting it together to create a product that is holistically best-in-class.”

No matter your preferred method of running ads, the following considerations and agent success stories will get you producing high-converting Facebook ads in no time. It all begins with selecting the right target audience.

5 steps to successfully targeting your audience:

1. Profile your buyers. For each listing, come from a marketing mindset and draw up a detailed mental profile of the person you could see purchasing the home. Who is going to be living there?

2. Zero in on interests. While you are not able to target demographics such as age and ZIP code, targeting your audience accurately based on interests will ensure that your ad gets in front of the right people. Focus on real estate-related interests and keywords, such as ‘mortgage calculator.’

3. Think about your price point. In choosing the interests you will be targeting, think about the home’s price point. For luxury listings of homes with custom features and remodeling, adding in keywords such as ‘architecture’ and ‘design’ might help. You can also make educated guesses on the other activities a luxury buyer might be interested in, such as country clubs, wineries, or yachts.

4. Set your parameters. Think about your budget and how you will be measuring success. How much money are you willing to spend and how many leads would it take for you to deem a campaign successful?

5. Create engaging copy. For single property homes, don’t give everything away in the copy and don’t put the property address on the ad itself. Instead, lead with a question or encouragement that will make viewers curious to click through and learn more. For example, “Have you seen the light fixture in the living room?” or “Check out the ceilings in the master bedroom!”

Whether you are a Facebook ad novice or simply on the market for something new, consider taking a page out of these four successful agents’ Facebook ad playbooks.

Four Examples of High-Performing Facebook Ads

Haley Roisum of the Anderson Hicks Group

  • Average runtime of ads: 7 days (the team duplicates the ads that do well and runs them for an additional 7 days on a $30 budget)
  • Total spent since beginning to run ads: $2,347
  • Leads received: 1,049
  • Appointments secured: 40+

How to create ads on facebook

“Our best-performing ads are typically just single property listing ads,” Roisum says, pointing to engaging copy that sparks customers’ curiosity as her recipe for success. “Our best ads on Command perform at a rate that’s less than $1 per lead – we pay about 4 cents per click on our best ones.” For comparison, the industry standard for CRM-based products is $8-15 per lead.

Jessica Starr of Starr Realty Group

  • Total ads run through Command (within a 72-day span): 30
  • Average runtime: 5-7 days (started experimenting with ads more than 70 days ago)
  • Total spent: $1,193
  • Leads received: 473
  • Amount closed: $24,571.50 GCI

How to create ads on facebook

Starr’s team started experimenting with Facebook ads right before shelter-in-place orders began taking effect. “We’ve cut down on expenses everywhere else and dumped money into ads. We wanted to play with it and see what the results were,” Starr says. “We ran an open house ad on Facebook and three of the targeted people made an offer on it. They also had us list their homes.”

Nick Baldwin

  • Total single-property ads run through Command (within a 45-day span): 8
  • Average runtime: 5-7 days
  • Total spent: $220.68
  • Leads received: 158
  • Appointments secured: 12
  • Amount closed: $24,849 GCI

How to create ads on facebook

Like Roisum and Starr, Baldwin has found engagement with single-property ads. “Ads advertising a list of homes in a certain town or neighborhood, such as ‘New homes for sale in …’ and ‘Most recently reduced homes in …’ are also popular,” he shares.

Jenn Brinker Real Estate

  • Total ads run through Command: 8
  • Average runtime: 4-10 days
  • Total spent: $215
  • Leads received: 167

How to create ads on facebook

“The spend on this ‘University City’ carousel ad was $25 and I received 33 leads, for an average cost of 76 cents per lead,” Brinker says of the above ad. “I typically always include a listing, as well as a nod to Keller Mortgage’s ZeroPlus loan product. I have recently added mortgage terms to my interests targeting, as that is one of the most highly searched terms in real estate right now.”

These agents are living proof that taking the time to experiment on social media can yield your perfect formula for high-converting Facebook ads. By zeroing in on your ideal audience’s interests and capturing their attention with aesthetically pleasing photography and intriguing copy, you too can become an ad whiz and generate leads in a natural (and inexpensive) manner.

How to create ads on facebook

Facebook ad accounts are pretty straight forward when all you have is one Page and one credit card to pay with. Life starts to get more complicated when you are running multiple Pages and want the ads in separate accounts. It’s very tricky to figure out how to make this happen but we’ve done it so read on to learn more.

You’re likely to want separate accounts in the following scenarios:

  • You are running a number of Facebook Pages for different clients and want to keep their campaigns separately
  • You have different Pages yourself and want a cleaner interface on the Ad Manager (and Power Editor) without confusing campaigns from all the different Pages all surfacing in the same space
  • You want to pay for ads with different Pages/Clients with different credit cards

I’ve seen countless threads in social media forums discussing this and few actually provide the answer. I’ve also had a number of conversations with experienced Facebook admins who have been frustrated with this problem. I finally got around to addressing it this week as I needed that separate account created for our upcoming Digiterati Facebook Page. Having battled through the process I thought I’d share the solution.

Business Manager: Proceed with caution. Extreme caution.

Really it shouldn’t be that difficult to figure out how to create separate add accounts but Facebook in their wisdom have made it almost impossible. Their solution (when you ask them) is to download and use their “Business Manager” application. Now I’ve an agency client who does this and it certainly separates out all their different client accounts but it also has some really annoying bugs (not least that you lose the ability to comment on a post/ad as the Page only as a private Profile – a simply crazy and very frustrating scenario). Business Manager is also notoriously difficult to get out of once you’ve signed up (there are workaround which we can advise you of so let us know if you need help).

Facebook themselves say “Claiming assets in Business Manager, whether it’s ad accounts or pages, is a permanent action. Agencies should only claim pages they own, not client Pages. Ad accounts that were set up by the agency should be claimed as their own.”

I emailed Facebook’s help to ask their advice and their response was “You will not be able to create another Ad account without a Business Manager account. If you have another admin of the page, could this person create an ad account and then ad (SIC) you as an advertiser to this account. Then you will be able to advertise from another ad account, but you will not be admin so you will have some restricted access to payment information.

Now that advice is all very well if the second admin isn’t already an ad account manager elsewhere. So a few shenanigans are required…

How to create multiple ad accounts WITHOUT using Business Manager.

This process is a little convoluted but it works.

Process for a Page you have not yet set up:

  1. Log out of Facebook
  2. Create a new (fake) Facebook account with a different email address
  3. Friend your normal Facebook Profile (this is important because it’s the workaround way of adding new admins to a Page without Facebook going all buggy)
  4. Go to Facebook main page
  5. Create page (
  6. Start a campaign in this new account (hit Build Audience and Use Ads Manager)
  7. Add your normal Profile as admin to the ads-account

From now on you can manage the ads from your normal Profile but the billing will be like those in the new business account and you’ll see this account in the Ads Manager as separate from your other accounts.

Hand over account manager responsibility and you can now delete the fake profile.

Process for an existing Page:

  1. Log out of Facebook
  2. Create a new (fake) Facebook account with a different email address
  3. Friend your normal Facebook Profile (this is important because it’s the workaround way of adding new admins to a Page without Facebook going all buggy)
  4. Log back in as your usual Profile and give the fake Profile Admin rights
  5. Log back in as the fake Profile
  6. Go to Page and start a campaign in this new account (hit Build Audience and Use Ads Manager)
  7. Add your normal Profile as admin to the ads-account

How to create ads on facebook

This is what your Ads Manager will look like with separate accounts (I’ve pixellated a client account for privacy purposes). See how short the Musicademy Ad ID is. That’s how long I’ve been doing Facebook advertising!!

Be aware

That it is against Facebook’s Terms of Service to use fake accounts….

Want more help with Facebook ads?

Check out my brand new course ‘Zero to Hero with Facebook Ads‘ in the Digiterati Academy. You’ll fast track all my knowledge of what’s working to create great Facebook ads right now and feel confident in your ability to run an effective campaign.

Possibly the trickiest part of putting together a Facebook ad campaign is choosing the right audience. You have SO many options, and most people will tell you that the success of your ads depends squarely on who your ads get shown to.

If you’re struggling to figure out who to target, check out the Audience section over on this Facebook ads resource page.

One of my favorite techniques is to actually build my audiences before I do anything else. It’s the ultimate time-saver, and not for reasons you’d necessarily think of.

I’ve seen it happen more times than I’d like to count: Martha the Business Owner creates a piece of opt-in content that’s for a very specific group of people. For example, the listeners of a particular podcast.

Martha’s excited because she thinks she’ll be able to get it right in front of those podcast listeners using Facebook ads. They’re going to click on her ads like crazy and her list is going to grow like wildfire. WOOHOO!

So she writes her ad copy and creates images for the campaign, all of which take up a good chunk of time. She starts the process of creating the campaign in the Power Editor, and before long she gets to the part where she has to put together her audience.

But Martha is confused: she doesn’t see how she can target that podcast’s listeners. She hires an expert to help her figure it out, only to learn that sometimes you can’t get as specific as you’d like when creating your audience.

So she does her best with an audience that might have some of those podcast listeners in it, but her click-through rates are low and sign-ups are few. She tries all kinds of different audiences only to learn that this particular opt-in content just might not be the right fit for Facebook ads.

Money lost. Time lost. Frustrations abound!

How to create ads on facebook

This is what I mean about saving time when you create and save Facebook audiences ahead of time: it ensures that there are no surprises when you’re in the middle of putting together your campaign.

Now I want to clarify something: I don’t believe that you should only create opt-in content that’s a perfect fit for a Facebook ad audience. There are lots of other ways to build your list, and having an opt-in that attracts that perfect prospect means you’ll build a healthier list in the long run.

But if Facebook ads is your go-to strategy for list building, you damn well better make sure you’re able to target the right people first.

How to Create and Save Facebook Ad Audiences Without Creating a Campaign

You’ll be surprised by how easy it is to explore your audience options without bothering with the entire process of creating a full campaign.

Check out this video to learn how to create and save Facebook ad audiences, or check out the screenshots below:

From the Ads Manager, click on the hamburger menu at the top left and then hover over All Tools. Click on Audiences, which you’ll find under Assets.

How to create ads on facebook

Click the blue Create Audience button, and select Saved Audience from the dropdown menu. How to create ads on facebook

Now you’re looking at the exact same interface you’d use to choose your audience if you were putting together a campaign. The only difference is the Audience Name field at the top. Skip the name part for now.

Put together your audience with demographics (age, location, gender), interests and connections if necessary.

Then you should name this audience something that’ll make sense to you in the future; I like to use my interests and demographics in my names, like Women US Porterfield 25-44. That translates to women in the U.S. between 25 and 44 who are “interested” in Amy Porterfield.

If your audience is a custom audience that you’ve added demographic info to, then the name might be US Site Visitors 30 Days 25-44. (A.k.a. anyone in the U.S. between 25 and 44 who visited my site in the past 30 days.)

Then hit Create Audience at the bottom, and you’re set!

How to Use Your Saved Audiences When Creating Campaigns

Whether you’re using the Power Editor or the Ads Manager to create your ads, the targeting part is pretty much the same. Instead of leaving it set to Create New, click on Use a Saved Audience and choose your audience from the dropdown! How to create ads on facebook

Your saved audience will populate all the targeting fields; if you need to make any tweaks to it, you can.

That’s it! You can now move on to the other pieces of your campaign like the placement and budget.

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How to create ads on facebook

We all know how to post videos and pictures on Facebook. They are easy to create and with a few clicks you can get your posts up on the feed. But, Facebook also provides an option to create a ‘carousel’ of posts, for both images and videos. Using the Facebook carousel, you can combine multiple images and videos for a single post or a Facebook ad. Today, we will discuss how to create a carousel post on Facebook.

What is a carousel post?

A carousel post on Facebook can very simply be understood as a combination of up to ten pictures or videos in a single post. The best feature about a Facebook carousel post is that each single image or video can have a unique description or URL or even a different headline.

Carousel posts are great to pack information in a small space. Almost 90% of users access Facebook in their mobiles, therefore carousel posts are great to display more information in a small space. Users can simply swipe left or right to go through the content. A similar feature is available on Instagram as well.

How to create a carousel post on Facebook?

Carousel posts are content-packed posts that let you utilise both videos and images in a single post. Statists show that carousel posts garner almost 1.5x the engagement on Facebook and Instagram. So, an individual content creator or business owner can reach a bigger audience by curating beautiful and useful carousel posts on their accounts. We hope that we could help you with the steps of creating your first carousel post on Facebook.

Creating a Facebook Ad Account is the last step before you start promoting your Facebook page, website, offer, app, or anything else via the Facebook ads platform. It’s an easy process and it provides you with a host of marketing tools to promote your brand.

[Tweet “5 Steps to Creating a Facebook Ad Account via @CaveSocial”]

In our latest series of articles, we’ve been focusing on setting up a Facebook retargeting campaign to drive sales, client acquisition, and website traffic. Once you’ve set up your Ad Account, you’ll be ready to start retargeting. Remember, the average click through rate via Facebook Newsfeed retargeting is 21X higher than through regular retargeting, so it’s definitely worth your time to run a campaign.

Here’s the step by step guide to creating a Facebook Ad Account.

  1. Go to Business Manager.
  2. On the left side of the page, go to Add New and click Ad Accounts.
  3. Select your business payment method from the drop down and fill in any other details as needed.
  4. Click Create ad account.
  5. Click Add People.

And that’s it! Once you’ve set up your ad account, you’ll be ready to dive into one of the most effective and affordable types of digital advertising – retargeting campaigns on Facebook.
Follow this guide to set up your first retargeting campaign on Facebook.

Not sure why remarketing is important? See our last article on why we think retargeting is crucial for all businesses:

Be sure to tweet any questions you have to the Cave Team on Twitter – just use the hashtag #AskCave

John Hughes September 30, 2021

In 2020, 10 million advertisers used Facebook to promote their products and services. If you’re not already using this lucrative channel, then you’re putting your e-commerce business at a huge disadvantage. That’s why we’ve created this straightforward guide to launching a successful Facebook ad campaign.

In this post, we’ll discuss what this social media giant has to offer you as an e-commerce business. We’ll then show you how to create a Facebook ad that targets your perfect customer with laser precision. Let’s get started!

An Introduction to Facebook Ad Campaigns (And Why You May Want to Run Them)

A Facebook ad is paid content that appears in the News Feed. You’ll find these advertisements on both the desktop version and in the mobile app:

With a built-in community of roughly 2.89 billion monthly active users, Facebook represents a golden opportunity to promote your e-commerce business. You can use this platform to reach new customers and grow your audience.

Facebook ads are also ideal for keeping your existing customers engaged over the long term. With the average internet user spending 145 minutes on social media every single day, Facebook can keep your products and services at the forefront of your audience’s mind.

This platform also has a wealth of information about all of its users. The social network giant puts this data at your fingertips, via a range of powerful targeting tools:

Using these tools, you can target customers based on their behaviors, interests, and life events. For example, you might target users who have an anniversary coming up in the next 61-90 days:

By only serving ads to people who are likely to make a purchase, you should see your engagement and conversion rates skyrocket. If you already have a core group of highly-engaged customers, then Facebook even has a Lookalike Audience feature that can help you find people who are similar to your most engaged existing customers. This can be a powerful technique for boosting your average Customer Lifetime Value (CLV) and maximizing your advertising Return On Investment (ROI).

How to Run a Successful Facebook Ad Campaign (In 3 Easy Steps)

The combination of an enormous global user base and advanced targeting options makes Facebook a powerful advertising platform. Let’s see how you can seize this opportunity by creating a successful Facebook Ads campaign.

1. Create Your Facebook Ads Campaign

To get started, head over to the Facebook Ads Manager and click on the Create button. In the subsequent popup, choose your advertising objective such as traffic, engagement, or lead generation:

Next, click to expand the Name your campaign section, and give your campaign a descriptive title. Facebook Ads Manager will then ask you to create an ad set, which is the key to running a targeted campaign. As we previously mentioned, this can deliver greater results, so we highly recommend creating an ad set:

When prompted, give your advertisement a name. Then, click on Continue.

On the subsequent screen, you may want to activate A/B testing. This is where you create different variations of your advertisement in order to test which delivers the best results.

If you do opt for A/B testing, then this advertisement will be the first variation. You can then create additional variations after publication:

You may also want to enable Campaign budget optimization and set your campaign budget. If activated, Facebook will use algorithms to determine how to spend your budget in order to deliver the greatest results. When you’re ready to proceed, click on Next.

2. Choose Your Facebook Ads Placement

To help drive conversions, Facebook can generate different combinations of your ad’s creative elements. You can opt into this feature using the Dynamic Creative slider:

By default, you’ll need to provide a start and end date for your campaign. Alternatively, if you want to run your advertisement indefinitely, then you’ll need to deselect Set an end date:

In the Audience section, specify who you want to target with your advertisement. Facebook has a wealth of data about its users, so it’s well worth taking the time to explore your options:

In the Placements section, decide where your ad will appear. If you opt for Automatic Placements, then Facebook will display your ad wherever it’s likely to perform best across both Facebook and Instagram. If you want to advertise on Facebook only, then select Manual:

You can now pick and choose exactly where this ad will appear. This includes video feeds, the right-hand column, and Facebook in-stream videos:

As you explore each placement, the Ads Manager will show you how your content may look within this context. When you’re happy with your selection, click on Next.

3. Design and Publish Your Facebook Ad

Now comes the fun part! It’s time to create your advertisement. To start, choose the Facebook page that you want to associate with your ad:

In the Format section, you’ll need to choose the structure of your Facebook Ad. You can opt for a single image or video, but you can also explore some alternative formats.

One option is a carousel, which combines multiple videos and images into a single ad placement. Carousel advertisements are ideal for creating a reel that showcases all of your best products:

You might also use the carousel format to display social proof, such as quotes from happy customers. This kind of third-party endorsement can encourage new customers to take a gamble on your e-commerce business.

Alternatively, you can use Facebook collections to display a group of items. When a potential customer interacts with this collection, it’ll expand into a full-screen, scrollable Instant Experience. This is useful for encouraging customers to explore all the features of a particular product, or to learn more about your brand in an engaging, interactive way.

After making your decision, scroll to the Ad creative section. You can now upload all of the images and write all the text that you want to include in your advertisement.

Next, specify the destination that visitors will be forwarded to when they click on your Facebook Ad. For example, you might direct them to your homepage, landing page, or a particular product page. You may also want to enable track conversions, so you can monitor your advertisement’s performance.

When you’re happy with the information you’ve entered, click on Publish. Congratulations, your campaign is now live.

Facebook is more than just a place to keep in touch with friends and family. It’s impossible to overestimate this platform’s potential for reaching new customers, and retaining your existing ones. If you’re not already advertising on Facebook, then you’re almost certainly missing out on sales.

Do you have any questions about how to run a successful Facebook Ad campaign? Let us know in the comments section below!

How to create ads on facebook

John Hughes

John is a blogging addict, WordPress fanatic, and a staff writer for WordCandy.