How to create a video blog

How to create a video blog

Writing a blog post is often time-consuming and a lot of effort goes into research, writing, and editing. Since you’re already writing the post –why not also make a blog video? It can help you more easily capture your potential readers’ attention, and provide you with an additional piece of content for just a bit more effort.

You may be have heard the term vlog before. A vlog is a blog that is primarily delivered in video format. For our purposes, when we say blog video, we’re talking about a video summary of a blog post.

Repurposing your post into a blog video can do three things for you:

A blog video can be embedded within the text, and provide readers with an alternative way to consume your content. They can read, watch, or both.

It can be used as it’s own, re-imagined, standalone piece of content. No need to reinvent the wheel!

You can use your blog video on social media to promote the post and drive traffic to the blog post.

Creating an alternative version of something that already exists is a great way to save time, and ensures you’re maximizing the mileage you get out of your content. Ana Hoffman of Traffic Generation Cafe has some great information on the topic of content repurposing–she describes it as getting the most bang for your content buck.

If you’d like to create your own blog video, we’ve provided instructions below, to walk you through the process. Let’s dive in!

Step 1: Write a simple script

Boil down the article to it’s essentials. Perhaps creating a script seems like overkill for a short video project, but trust me–it’s not. Putting in the time to plan in advance will save you time later. Try to focus on a few key points. Perhaps you started with an outline before you started writing. If so, great! Use that. If you don’t already have an outline, try to work backwards, looking over any headings and titles to transform the post back into something very similar to an outline.

Step 2: Create a storyboard

In addition to a script, a storyboard is another important piece of prep work that will help save you time later, as you’re assembling and editing your blog video. I like to think of a storyboard sort of like a cartoon from the Sunday paper–it’s basically a visual plan of what you want to include in your video–sort of a visual version of a script.

How to create a video blog

If you’re looking to learn more about storyboards and download some templates, you can find this information by reading through the blog post How to Make Video: Before You Start Your First Video – Part 2.

Step 3: Gather (or film) your video assets

Once you have a plan in place, you’ll want to gather your video assets before you begin assembling your blog video. The video assets might include footage that you’ve captured with a camera, stock footage, screen-recording, or b-roll.

Step 4: Select your audio

For audio, you can use music, voice narration, or a combination of the two. A good rule of thumb is to think about where you plan to share your blog video, or how exactly you plan to use it. This consideration often helps guide you. For the blog videos we create, we use background music exclusively. We skip voice narration, because the primary function for our blog videos is for social media promotion. We want the video to make sense with or without sound, since most people watch videos on social media with the sound turned off. We still use a script, though, to determine the the text we’d like to use in the blog video to guide our viewers through the story.

Most video editing programs, like Camtasia, have music tracks available for you to use within the software. You can also visit sites such as Premium Beat to purchase a song to use. If you are using voice narration for your video, be sure to use a decent microphone to capture your audio.

How to create a video blog

Step 5: Assemble your blog video

If you’ve done your homework properly, i.e. followed steps 1-4, this part should be straightforward. With Camtasia (which is our favorite video editing program), you can import all of your video assets and audio. Then, drag-and-drop all of your assets onto the timeline in the order you’d like them to appear in the video. You can even add neat animations and effects, and tweak everything to your liking. For in-depth video editing assistance, check out the Camtasia tutorials.

How to create a video blog

Step 6: Produce and share

The final step in the blog video creation process is to produce your video. Producing it means you are converting it from an editable project file format, to something universally accepted by standard video players. Our workflow typically includes saving as an MP4, which is the most common video file format, but also uploading to a hosting site. A hosting site such as Vimeo, YouTube, or Screencast.com is a good option, as video files can be difficult to send via email due to a large file size.

Then, schedule a video post on all of your company social media platforms! We like to upload our blog videos to YouTube, grab the embed code, and then embed the video in the actual blog post as well. Don’t be shy when it comes to sharing!

Are you creating blog videos to help with promotion? We’d love to hear about your experience, or any questions or thoughts you have. Send us a message, tweet, or comment on Twitter or Facebook!

Allison Boatman

Allison Boatman is a member of the Marketing Team at TechSmith. Follow her on Twitter @allisonboats She can often be found aimlessly wandering around local craft stores. Personal motto: “Work hard, stay humble.” Favorites: Alaskan Malamutes, Iceland, and 90’s pop culture.

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How To Create Videos From Your Blog Posts

We all know the power of videos. It’s the type of content most internet users prefer so says Oberlo in their article that shares 10 video marketing statistics.

And the demand for video is increasing. In the same article by Oberlo, it says 54% of consumers want to see more video from their favorite brands. That’s cool if you’re comfortable in front of the camera. Not so cool if you’re not.

For those of us (and I say ‘us’ because I’m in the same boat) who are too nervous to get in front of the camera, we’ve got to do something to get in the game or we’re going to get left behind!

My Problem Doing Videos

Well, I actually haven’t figured it out yet. When I tell my hubs about it, he jokingly tells me I probably need to see a therapist. But honestly, it doesn’t sound like a bad idea if it means I’ll get to the bottom of my fear, lol.

This is what happens when I try to a video. I immediately start to get nervous. We’re talkin’ clammy hands here. Then the stuttering starts and that’s where I give up. But not before trying like 3 times – then I say eff it, I can’t.

My friend Dana told me “Cori, you don’t need to get in front of the camera.” That made me feel a whole lot better. Since then I managed to do some video tutorials and I can say it’s helped ease up the nervousness.

That’s my story. Now let’s dive in to creating videos from your blog posts.

Create Videos From Your Blog Posts

Like I mentioned in the beginning of this post, there is power in video and consumers want more. And it’s not just entertainment videos. Other types of video content that’s in demand are presentations, tutorials, product reviews and testimonials.

If you have written blog post tutorials, let me show you how you can convert that into a video.

The tool you’ll need is called Lumen5*. This is the easiest video maker that creates videos from your existing content. This first time I tried Lumen5 was in my blog post about email marketing tips.

Then I create this video tutorial from another blog post.

Here’s How Lumen5 Works

After you create an account, log in to the dashboard. Click on ‘Create Video’ on the top right of the page. I’m going to use a blog post from my other website Not Now Mom’s Busy as an example.

How to create a video blog

On the next page, copy and paste the blog post URL in the ‘Use Your Blog’ box then click ‘Go’.

How to create a video blog

Next, select a video format.

How to create a video blog

Then choose a theme.

How to create a video blog

And now watch the magic happen!

How to create a video blog

The content of your post will appear on the left and the video will appear on the right that includes content from your post as well as images.

How to create a video blog

Now all you have to do is edit the images and content to make it all fit. Take the screenshot above. As you can see, the image and the title of the video are overlapping. Click on ‘Layouts’ next to the video. You’ll see other options for formatting the pic.

Click on the layout you want and it will pop into the video. To leave the layout section click the ‘X’ above the layout options.

How to create a video blog

Editing Video Captions

You can also editing the video captions. For example, in the screenshot below, the first caption is the affiliate disclosure.

How to create a video blog

To replace the content, click on the slide you want to edit. Then hover over the paragraph on the left you want to enter. You’ll see a plus sign on the right. Click that and it will add the content in the video slide with a new image.

Or you can click the + sign below the slide to add a new one. If you want to keep the image but change the text, copy and paste from the story on the left.

How to create a video blog

Click on the slide you want to delete then click the trash can on the left of the slide to remove it from the video.

To switch out the background image, click on the slide you want to edit. Select ‘Media’ on the left. When you find an image, click on it and it will replace the background image in that slide.

How to create a video blog

From the video slider, use the controls on the left to move the slides, copy or delete. The controls on the right lets you change the layout, adjust the speed and edit the image.

How to create a video blog

Add More Content To Your Videos

If Lumen5 didn’t capture everything you want to include in the video, scroll down to the end of the video slides and click the plus sign to add your own content. Or click one of the paragraphs from the blog post to add it. You can click the text box in the slide to edit the caption.

How to create a video blog

Now click on the Media tab on the left to select background music. Choose from their tracks or if you have a premium plan you can upload your own.

How to create a video blog

The ‘Style’ tab is where you will pick a theme if you didn’t choose one in the beginning. Same goes for the ‘Format’ tab.

Click on the Outro slide to upload your logo and edit the caption.

How to create a video blog

Hit the ‘preview’ button at the top to see how it looks and when it’s ready, click ‘publish’ and you’re done! You’ll receive an email from Lumen5 to let you know when it’s ready to be shared.

Choose The Right Plan For You

Now that you know how it works, I’m sure you want to start creating your own videos.

If you’re just getting started with video, Lumen5* offers a free community plan that allows you to create 5 free videos a month. If videos are part of your marketing strategy, there’s the Starter plan that gives you 10 videos per month, no Lumen5 branding and 24/7 live chat support.

How to create a video blog

Wrapping It Up

If you’re too nervous to get in front of the camera, this tool is what you need to add videos to your marketing strategy!

And here is a video of this blog post. Hope you like it!

How to create a video blog

In 2019, video marketing is being used more than ever. A whopping ;87% of businesses say they use it as part of their overall inbound strategy.

Despite its success, creating a video may seem daunting if your company has never done it before.

Why are we so afraid of doing video? Most of us get ;paralyzed by the “no time, too hard” fallacy. We convince ourselves that we need fancy camera equipment and editing software to make video work — and that there’s no way that’s happening with our current budget. We’re also trying to juggle many other marketing activities. Video just seems like a luxury we can’t afford.

But creating a video doesn’t have to be hard or time consuming. If done right, videos can be made quickly and easily — all while supercharging your engagement and click-through rates.

Videos are easy to digest. They let you inject personality into your message. When it’s genuine, a video can make people smile and laugh. This makes them more likely to share your message with their friends.

To help explain why video is so crucial to your ;strategy and give you tips for getting started today, Wistia has teamed up with our friends at HubSpot to film the video below;

Ready to dive into your first video? There are five quick action items that will help you get your very first video out the door. This time next week, you could have your very first video up! So let’s dive right in.

5 Quick Tips for Producing Video

1. Define your audience.

Before you start to script or shoot anything, establish who you want to reach. Are you trying to attract certain buyer personas? New visitors or returning leads? Or are you trying to engage your evangelists, who may never buy your products at all? Knowing who you create videos for is crucial to your success down the road.

2. Define your goal — and limit yourself to one!

Decide whether you’re trying to bring the audience you defined in Step 1 into the top of your funnel, engage with them in the middle of your funnel, or close them at the bottom of your funnel — and then create your videos to help accomplish that goal.

3. Pick a topic that’s done well in a different content format. Then turn it into a video.

Repurpose content that you’ve already created, like a blog post or presentation, and turn the main ideas into a one- or two-page script.

Practice reading it out loud. As you read, look for places that don’t sound right coming out of your mouth and edit them to sound more conversational. Share the script with others and peer edit.

4. Record yourself reading your script.

Use a webcam, iPhone, or whatever tools you already have — most people will forgive production quality if you have great content.

5. Display the video on your blog, website, and/or social networks.

Use your analytics and get feedback from your target audience to find out what people liked and what they found confusing. Then, you can use your metrics and feedback to make your next video even better.

Realistically, you could achieve these five wins in a ;few days. Just get your first video out into the wild — then iterate your process in future videos. You’ll be a video pro in no time.

To learn more about Wistia and how to use it, check out this blog post.

How to create a video blog

How to create a video blog

Originally published Oct 7, 2019 3:00:00 PM, updated October 08 2019

How to create a video blog

There’s an age-old question in the world of video creation, to storyboard or not? Certainly doing your video without a storyboard seems easier and takes less time.

However, a storyboard provides information about what your video will look like without ever having to pick up your camera or before you record your screen. A storyboard can also contain vital information for you or anyone else working on your video.

What is a storyboard?

A storyboard is a visual representation of your video sketched out. There are different storyboard software options out there, but all you really need is a piece of paper and some simple stick figures.

It usually represents a subject of the shot, the shot type and any movement the viewer will see. You can include any information that will help you and others to create the video. Ideally, a storyboard helps you think through the visuals of what you want to capture.

Imagine being able to show your co-workers, stakeholders, colleagues, even your mom a sketched-out version of your video to get early feedback. You can even refer to your storyboard as you edit your video to see what pieces need to go together, how to cut the clips, and where to insert other assets.

In the still image above (taken from an awesome video from TechSmith Academy), this storyboard goes so far as to show the type of clothes the subjects are wearing, their facial expressions, body postures, etc. As you’ll see from my far more rudimentary storyboard later in this post, this type of detail is great, but not always necessary.

Let’s be clear, too: Not every video needs a storyboard. Quick tutorial videos for coworkers on how to access a new system likely won’t need one. A brief share-out in place of a meeting probably can be done without too much planning.

But, if your video has a wider audience, especially one outside your organization, or if it’s more complicated, it probably would benefit from starting with a storyboard.

How to create a storyboard

If you want to use a storyboard, start with a script. Even a basic script helps guide the overall direction your video will take. It helps tell your story.

Break your script into scenes and then break those scenes into shots. Depending on the length of your video, you could end up with a lot of scenes and shots. That’s okay.

Approach each shot as if you were looking through the camera. What would you see? When what you see changes, you should start a new frame on your storyboard.

Next, ensure each frame highlights the elements the camera should focus on. Identify the subject or focus of each shot. This helps you or anyone working on your video to create that shot on screen. It also helps anyone working on the video to know when the focus is suppose to change.

You may also want to include in your storyboard any movement that will happen in the shot. This can be movement from a person on screen, or it can be camera movement, like a pan or a tilt. Finally, you want to show how the shot should be framed.

Think about your subject. Where are they on screen? Are they close to the camera or are they far-away? It may sound like a lot of information to try to fit into a storyboard, but it helps you to get the video right the first time. And, it helps you know what shots you need to take and what you’re going to edit after.

If you have a longer, more complex video, you should also consider creating a basic shot list for your video.

You don’t have to be an artist

How to create a video blog

The example above is a really simple storyboard. In three frames it shows the subject, where she is in the shot, the depth of the shot (how close she is to the camera), the fact that in the first two frames she’s sitting behind a desk, there’s a window behind her to her left, and whether she’ll be talking. While your storyboard may require far more information or may need to be more extensive, even a simple storyboard like this one can be helpful.

You probably noticed that my drawings aren’t exactly award-winning works of art. That’s totally okay! You can use simple lines, shapes, blocks, or any kind of simple information can convey what’s happening in your scene. Just make sure that what you include helps achieve your goal of sketching out how the shot should look.

Make sure the information conveyed in your storyboard allows you to show someone how the video should look. Continue this process until you’ve completed your storyboard. Showing each step in your video along the way.

So, how much should you storyboard? It depends on the video. More complex videos may require pages of storyboards. Simple videos, on the other hand — even if they’re long might — only need one page. The key is to capture the visual changes that will happen as your video plays. The amount of detail you add is really up to you.

An alternative to sketching: Slides!

If you’re like me, the idea of drawing something and sharing it with anyone fills you with dread. Of course, I just did that by sharing my drawing with you, which is mildly mortifying. As you can tell, I’m a horrible artist.

But a storyboard doesn’t have to be sketched or drawn to be useful. For many videos, you can even create a storyboard from a slide deck.

Much like the storyboard template, each slide is the equivalent to a frame. Instead of drawing each frame you can use pictures or clip art, or any other type of image to convey what you want to see on the screen. You might lose a little bit of detail but you can still effectively convey all of the needed information.

It really doesn’t matter what tools you use to create your storyboard, it’s a matter of actually making a storyboard.

Remember, your storyboard exists to help you with the recording and the editing of your video. The process of thinking through each shot and how you’ll eventually edit your video can reduce the amount of time it takes to create your videos. Whether you’re drawing, using presentation slides, or sketching on the back of a napkin storyboards are a useful tool.

Not sure how to get started? There are a lot of templates out there to help you out! For more information on to to create a video storyboard and how to make better videos, be sure to check out the totally free (and totally awesome) TechSmith Academy.

Ryan Knott

TechSmith Marketing Content Specialist and manager of the TechSmith Blog. More than 25 years of communications and marketing experience. Geek. Science and sci-fi enthusiast. Guitar player. On a mission to pet all the dogs. He/him. A few things about me: 1) Mildly (or not-so-mildly) obsessed with the movie Alien, 2) two rescue pibbles (Biggie and Reo), and 3) friend of ducks everywhere. Ask me about my seven+ years as a roller derby coach.

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How to create a video blog

You’re putting in long hours and sacrificing evenings with your family and Sunday brunch at that new place that just opened round the corner.

Why? Because you’re committed. You’ve got the will and drive to help, but you just need a way to share that story. A way to shine a light on all the work that’s being done by your amazing colleagues every day.

Online video can give you that opportunity. It can help you tell the story that’s been close to your heart with warmth and emotion. Video touches us in the way few other media can. It can harness powerful emotions and package them in a sharable format that encapsulates everything you’ve been trying to do.

An awareness video can be a powerful tool in a lot of different situations. It can be used to:

  1. Draw attention to key issues that matter to you and your organization
  2. Raise awareness about who you are and what you do
  3. Inspire people to act, by spreading the message or taking a specific action
  4. Educate people
  5. Share a story of change
  6. Share firsthand accounts

We’ve put together a selection of great awareness videos and pulled together some key learnings from each. They aren’t always easy to watch but each one serves an important purpose. Awareness videos come in all shapes and sizes. Here are some great awareness video examples:

A Story of Change

How Wolves Change Rivers

In this video, beautiful camera work, a moving score and a great voiceover come together to tell the story of the wolves and Yellowstone park. Most of us have a passing awareness of just how much of an impact a single species can have on an environment.

This video shows us just how deep that impact goes. It weaves a story of a transformative agent that creates a lasting impact. It raises awareness about the way the natural world works and shows us just how much change can happen over a short period of time.

This video doesn’t preach. It merely shares a story of change and leaves the rest up to us. This style of short video can be incredibly effective for sharing important stories without adding an emotionally charged element.

Red Nose Day

Red Nose Day started in the U.K. in 1988 and raises money to help children who live in poverty around the world. This short video tells us what it’s all about.

Instead of just explaining the concept, the video creators ask a few children a series of questions. This works on two levels. It tells us about the cause in a fun, interesting way, and it helps cement the fact that the kids answering these questions are the same age as the children in need of help.

When it comes to creating your awareness video, think about a way you can flip the story and share it from a different perspective. Think about the subliminal messages that are sent by your mode of presentation.

At St. Jude a Family Never Receives a Bill

In just 30 seconds, this video from St Jude’s Research Hospital introduces who they are and what they do by sharing the story of a family that needed help. It puts a real, human face on a challenging issue.

Sometimes awareness videos can be hard to watch because they deal with tough, heartbreaking subjects, but stories like these highlight the reason we need organizations like St Jude’s.

This video shows us that stories don’t need to be long. They just have to be human.

What is SOS Bus Northern Ireland?

The volunteers that power Belfast’s SOS bus share what they do every night in this video. Sometimes it’s difficult to set down exactly what an organization does. Using their combined voices and experiences to share what goes on raises awareness about an incredibly important service.

My Niche Solution

Top Orthopedic Website Designs

In this short video, Medical Website Solutions introduce the idea of specialized websites for orthopedists. They show what makes them different from generalist web designers. This format is great for raising awareness about your services in a specific niche.

It’s a simple way to get your point across and it makes it easy for viewers to share the video.

Tell a story

Why First Descents

There are a lot of different ways to tell a story. In this video First Descents tell the stories of people who sponsor their program and make it possible. It flips the story on the people who dedicate their time and resources to supporting the program. This shows the spirit that powers everything and the real people behind the scenes.

Dear 16-year-old Me

What would you tell your 16 year old self? What will you share? What would you warn them about? This powerful video from the David Cornfield Melanoma Fund takes this format and uses real human stories to raise awareness about the importance of checking your skin for signs of melanoma.

It covers everything you need to know- from the onset rate, to ways to prevent it and steps to take. But, it does so by sharing the stories real people making it even more potent.

Creating great videos

I know a few of the awareness videos we’ve shared are quite moving. Usually when you create an awareness video it’s to draw attention to an issue. These issues aren’t always easy to talk about or even think about, but they’re a part of life, and millions of people around the world are working tirelessly to raise people’s awareness and help the ones affected by them.

All these videos have one thing in common. They tell a story and try to make a difference. Sharing these stories is important. If you need to make an awareness video, Bitable’s templates make it easy for anyone to make a video that can help inspire others and hopefully do some good in the world. You can find them here.

Make a masterpiece in minutes

Join the 9M+ people who have fallen in love with Biteable

Having a blog is a great thing because you can share anything you want (…and if you are wise you can also earn a decent income from your blog).

Here at ShoutMeLoud, I have written about many blogging platforms that you can use to create a blog for yourself. I usually suggest creating a blog using your own domain and hosting, and creating your blog via WordPress(.org).

We have talked a lot about self-hosted WordPress blogs in previous posts, and there is no doubt that this presents a better blogging platform when compared to free blogging platforms like BlogSpot.com and WordPress.com.

How to create a video blog

  • How to start a blog for making money
  • How to make money blogging (Earn up to $40000/month)

However, many newbies who want to start blogging don’t want to make an initial investment of funds to create a blog. This is completely reasonable.

There are many blogging platforms which offer users the ability to create free blogs. If you are looking for a simple free blog, my suggestion would be to start blogging with WordPress.com or BlogSpot.com.

Once you have some blogging experience, you can advance and become more professional with a self-hosted WordPress blog.

BlogSpot allows you to create a free blog, but it does have limitations.

However, as I mentioned above, for a beginner it is a great way to learn how to create a blog and begin the blogging process.

How to create a video blog

This post is dedicated to the “beginners” who are new to blogging and would like to get started by learning the basics involved in the process.

Before I begin the complete tutorial, there are a couple of things you should know:

  • Firstly, BlogSpot is a blogging platform powered by Google. It offers you an opportunity to start a blog, but all your images will be hosted by Picasa (also part of Google). BlogSpot, in this sense, is a Google-centric blogging platform.
  • Secondly, if the goal of your blog is to make money and to have a blog that is professional in appearance, I would recommend that you create your blog using WordPress. It’s easy, and with the help of our exclusive free WordPress guide, you can create your blog in the next 60 minutes.

Step-by-step Guide to Creating a Free Blog on BlogSpot:

To create your free BlogSpot blog site, head over to BlogSpot.com and login using your Google account. If you don’t have a Google (gmail) account, you can create one for free.

For a first time user, you will see an option to use the identity from your Google Plus profile, or you can use your limited BlogSpot profile. I recommend using your Google Plus profile.

Once you are logged in, click on “new blog” or click on this link to directly go there: Create a free blog

Name your blog:

The first thing you need to do is add a name and select your domain. I suggest you read “How To Select a Domain Name” for additional information.

Avoid using your personal name as the domain name, and instead use some generic domain name that you can brand later with a custom domain.

You can then select a blog template (you can change it anytime), and click on “Create Blog”.

How to create a video blog

Now your blog is created, but you are not done yet!

There are a few settings that you need to set on your newly created BlogSpot blog to make it easy to use.

You are now on the BlogSpot dashboard where you will see your blog’s backend. From here you can go to “Settings” and make changes to improve your blog’s visibility.

Here is a screenshot of what you should be seeing:

How to create a video blog

From here you can click on “Posts” > “New post” and start writing your very first blog post!

But before you write your first post, I would recommend that you go to “Pages” and create at least one “About” page describing who you are and what your blog is about.

Most importantly, you should change your blog’s template as the default one is generic and boring (in my opinion).

Here I have compiled a list of free BlogSpot templates that you can download and install on your blog. Alternatively, you can go to “Settings” > “Template” and change the template from there.

On this page, you can also add a logo to the header of your BlogSpot blog, and add or remove various other features.

How to create a video blog

Once you have a few blog posts up and running, you can go to “Settings” > “Earnings” and enable AdSense for your blog. This will allow you to earn money from your free BlogSpot blog.

How to create a video blog

So your blog is almost ready and you can start writing posts. There are just a few more things I suggest you do.

I cover these things in the video tutorial below.

Video Tutorial to Create a Free BlogSpot Blog:

Note: This post is meant for every reader out there who does not already have a blog and is looking for an easy way to create a free blog.

I started my blogging journey with BlogSpot, and I later advanced to WordPress. If you want to take the more professional route right from the beginning, you can always refer to my WordPress Beginner guide.

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