How to create a landing page

Find out how you can build a landing page much quicker than a developer—no coding skills required. Follow these 10 simple steps to get your marketing campaign up and running with a beautiful, high-converting page.

Find out how you can build a landing page much quicker than a developer—no coding skills required. Follow these 10 simple steps to get your marketing campaign up and running with a beautiful, high-converting page.

The Step-by-Step Process to Create a New Landing Page

  • STEP 1 Learn When to Use a Landing Page
  • STEP 2 Set Your Campaign Goal
  • STEP 3 Write Your Copy
  • STEP 4 Craft Your CTA
  • STEP 5 Select Your Images
  • STEP 6 Design Your Landing Page
  • STEP 7 Connect Your Landing Page
  • STEP 8 Preview and Publish
  • STEP 9 Drive Traffic
  • STEP 10 Test and Optimize

Learn When to Use a Landing Page

First, let’s chat about when to use a landing page vs. your website. Because if you’re running an online promotion, ad campaign, or trying to generate more leads for your business—landing pages convert significantly better.

Use a Website

If you’re looking to raise brand awareness and don’t need visitors to take action. Just know that most folks will bounce because there are loads of distracting links and different paths to take.

Use a Landing Page

If you have a specific marketing goal (e.g., get more leads, sign-ups, or sales). On a landing page, there are fewer distractions and everything leads to one, singular call to action.

Want to learn more about the difference between a landing page and your website? Watch this video.

The Proof is in the Pudding

And by pudding, we mean profit. This calculator will show you how much you could earn
by sending visitors to a landing page instead of a website.

AKA an extra $ … per lead. Ka-Ching!

Want More Leads Today?

Set Your Campaign Goal

Every great landing page starts with a clear and measurable goal. This will help you figure out what elements you need on the page, how to write your copy, and what templates you should use. So—what do you want to accomplish with your landing page?

Drive More Sales

For ecommerce marketers, landing pages can help you turn browsers into buyers. Start out by choosing one particular product you want to promote—or a group of related products.

Get More Conversions

For agency marketers, you can use landing pages to get more conversions for your business and your clients.

Generate More Leads

For SaaS marketers, landing pages can help you fuel growth. Decide whether you want visitors to sign up for a free resource, product demo, free trial, or consultation with your sales team.

* If possible, use data you have from a previous campaign to set a goal for your landing page that’s both realistic and measurable. The more specific you can be, the better. If you’re not sure what your goal should be, check out the 2020 Conversion Benchmark Report for the most recent industry benchmarks.

Write Your Copy

Nail the Headline

You’ve got less than 15 seconds to grab a visitor’s attention on a landing page—which means the headline is probably the most important thing you will write. Make sure it’s memorable, clear, and solves the problem your visitors care about most.

Focus on the Benefits

Visitors want to hear about how you’ll solve their problems, how your product will help make their lives easier, and why this will benefit them. Don’t just list a bunch of features and call it a day—try to think about things from your ideal visitor’s perspective.

Keep it Simple

In general, landing pages tend to convert better when they’re easy to read and not overly long. Avoid complicated business jargon, keep your sentences short, and try to cut out any unnecessary bits that you don’t actually need on the page.

Craft Your CTA

Make it Specific

While CTA buttons like “Learn More” or “Get Started” can work—they’re also pretty vague. Visitors won’t know what to expect when they click a button like that. Try to be more specific and descriptive to get better results. (“See Pricing” or “Start Your Free Trial” might work better.)

Make it Simple

If you’re including a form on the page, consider how you can make it shorter and easier for visitors to fill out. Longer forms with more fields tend to have lower conversion rates. (And the best-converting forms tend to just have one field—email address.)

Make it Singular

The advantage of a landing page is that it eliminates all the other distractions you find on websites. Give your visitors only one path forward to take. Avoid featuring navigation links to other pages, headers, footers, or any other calls to action.

If you are a beginner and have no idea about What is a Landing Page in WordPress and want to learn How to Create a Landing Page in WordPress, then you are at the right place.

With a well-designed landing page, you can create various marketing campaigns, increase website traffic, and convert the majority of that visitors into customers and leads.

What is a Landing Page in WordPress?

A WordPress landing page is a page on your website that is meant to advertise and sell your products and services. It’s also the most efficient technique to boost results.

The most excellent way to increase conversion rates on a website is to use landing pages. As a result, you should include several crucial aspects when creating a landing page in WordPress.

Here are some basic elements that must be included in a WordPress Landing Page:

  • headlines that attract your attention.
  • Images that attract the eye.
  • Copy that grabs your attention.
  • On your unique landing page, use limited-time offers and countdown timers to generate a sense of urgency. Visitors are compelled to act since they don’t want to miss out.
  • Include a large Calls-to-action (CTAs) button on every page to urge visitors to take action on the information you’ve provided.

These are the bare minimums for a landing page. When putting your pages together, keep your target audience in mind.

How to Create a Landing Page in WordPress Using SeedProd

For this tutorial, we will be using SeedProd as this plugin is easy to learn and use. With this plugin, you may build any form of landing page without having to know how to code.

Install and Activate SeedProd Plugin

  • Login to WordPress Dashboard.
  • Navigate to Plugins >> Add New.

How to create a landing page

  • Search for “SeedProd”
  • Install and Activate the plugin

Setup the Plugin

You’ll be redirected and asked to input your license key after activation. This information may be found on the SeedProd website under your account. We are using the SeedProd Lite version in this tutorial.

  • From the side-pannel, Click on Pages which will be under SeedProd optiion.

How to create a landing page

  • Now, Click on Create New Landing Page.

Here SeedProd provides ready-made landing pages with their premium subscription. However, we are using lite, building a landing page using free features.

  • Choose a free template marked in the photo below.

How to create a landing page

  • After you click on it, you will be asked to give a name to the page. Enter the name “Save and Start Editing Landing Page”

How to create a landing page

This will redirect you to the SeedProd page builder. A live preview of your website will appear on the right, and on the left, a toolbar will appear.

How to create a landing page

From the left column, you may add additional blocks to your page. In addition, SeedProd includes several popular landing page design components that you can easily drag and drop onto your page. You may also customize the background colours, upload photos, and modify the colours and fonts to match your brand or theme.

Connect Your Landing Pages to Third-Party Tools

Add email list sign-up forms where readers can join your newsletter or give their contact information to build an excellent landing page for lead creation.

Connecting your landing pages to email marketing platforms like Constant Contact or Mailchimp is a breeze with SeedProd.

  • First, select your email service provider from the ‘Connect’ option.

How to create a landing page

Do you wish to link to a service that isn’t listed? Don’t worry; SeedProd integrates with Zapier, a platform that connects SeedProd to over 3000 other apps.

Save and Publish Your Landing Page

  • After you are done with making the final changes to your landing page, Click on Save Button.

How to create a landing page

  • Then you will get a option to Publish button, Click on it.

We hope you have successfully created your Landing Page.

Sum Up

That’s it, we hope you learned everything about How to Create a Landing Page in WordPress. And for the visitor who asked us to write an article on How to Clear Cache in WordPress, we have a dedicated article on this.

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Create and test beautiful landing pages that generate leads and look great on any device — no designers or IT help required.

How to create a landing page

How to create a landing page

Build Beautiful, Personalized Landing Pages All by Yourself

Start converting your visitors into leads with HubSpot’s landing pages tool.

See why thousands of customers use HubSpot to build landing pages that convert.

Launch professional-looking landing pages in seconds.

How to create a landing page

Create and publish new landing pages in no time.

Quickly design and launch professional-looking landing pages without help from developers or IT.

Choose from our built-in library of mobile-optimized templates that are proven to convert, or build pages from the ground up. With the drag-and-drop page editor, customizing your page’s content, forms, layout, and branding is a snap.

Preview how your page looks on different devices before publishing. Then watch the leads roll in.

How to create a landing page

Personalize landing page content for individual visitors.

Display personalized content, CTAs, and forms for each and every visitor to improve the performance of your landing pages.

Dynamically show different content based on a visitor’s location, source, device, lifecycle stage, or any other contact detail stored in your CRM. Gather more information about prospects using dynamic forms that never ask the same question twice.

Provide customers with the best experience possible by tailoring landing page content to individual visitors.

How to create a landing page

Analyze, test, and optimize landing page performance.

Identify your best converting landing pages in a centralized dashboard. Get customized SEO suggestions to optimize your pages for search.

Then dig deeper to see how many visits, contacts, and customers each page is generating. Test up to five variations of a page and have HubSpot automatically choose the winner. Run tests on every element, including headlines, images, CTAs, forms, and more – driving more leads, faster than ever.

All-in-One Inbound Marketing Software for Your Entire Team

Blogging

Publish relevant, engaging, conversion-optimized content with tools that speed up creation, keep formatting consistent, and make it easy to optimize for search.

Landing Pages

Launch landing pages that look perfect across devices, add forms optimized for completion in one click, and automatically change content based on who’s viewing your page.

Email

Create stunning email templates, automatically personalize subject lines and content for each recipient, and run A/B tests to improve open rates and clickthroughs.

Marketing Automation

Let your leads find their own path to purchase to close more deals. With marketing automation, you can use each lead’s behavior to tailor emails, content, offers, and outreach at scale.

Lead Management

Access each contact’s information and see every interaction you’ve already had. Use this data to create hyper-targeted campaigns that close more deals.

Analytics

Gain insight into your entire customer journey to see which marketing assets are working the hardest. Use multi-touch revenue attribution to show how marketing impacts the bottom line.

Partitioning

Separate all your marketing assets by team so every user has access to the right content.

Social Media

Monitor brand mentions and relevant conversations, track engagements automatically, and schedule your social posts to be published when the right people will see them.

Plan your content strategy around topics that will elevate your authority in search engines, get as-you-type optimization advice as you’re creating content, and measure real SEO ROI with integrated analytics.

Calls-to-Action

Design CTAs visitors can’t help but click, know who clicks which CTAs, and measure performance to optimize clickthrough rates over time.

Track the ROI of your Facebook, Instagram, LinkedIn, and Google advertising with precision, and stop struggling to justify your paid ad spend.

Salesforce Integration

Bi-directional sync with Salesforce means a record of every email open, CTA click, and form submission is at your fingertips. Use this data to score leads and create segmented lists.

Frequently Asked Questions

What is a landing page?

A landing page is a standalone web page usually created by Sales or Marketing to gain attention for a product or event. The page is usually linked to in email campaigns or in social media content, and often contains a call-to-action or a form to convert visitors into leads.

HubSpot landing pages are extremely easy to build and prepopulate with information from your CRM contact records. Beyond that, we have a whole template library to pick from, just in case you don’t have a design background.

What makes HubSpot landing pages popular?

Popular features of HubSpot landing pages include:

  • A WYSIWYG editor that makes building professional-looking landing pages easy
  • Built-in personalization so that your customers always feel like you’re speaking directly to them
  • Analytics to understand who is coming to your landing pages and what they’re doing when they get there
  • Extensive template library for quick and easy design
  • Integration with HubSpot’s sales CRM software or with Salesforce to keep customer records clean and up-to-date automatically

How much does HubSpot’s landing page tool cost?

​​HubSpot’s landing page tool is part of Marketing Hub, and you can get started for free. If you’re looking for more advanced features to help automate and scale your marketing operations, HubSpot also offers premium features with Starter, Professional, and Enterprise editions of Marketing Hub.

How much time does it take to implement landing pages?

Implementing landing pages is typically a short process. Because there is no data migration or background work needed, the implementation time is only as long as it takes you to create the landing page and write its content. With the template library, it’s also easy to build a landing page without a designer, so your landing page can be up and running quickly.