How to create a good public service announcement film

How to create a good public service announcement film

Whether you have a cause of your own or you are an educator, PSAs create a forum for learners to actively participate in a project that will allow them to become stewards of and advocates for social change.

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What do you want the world to know? That’s the central question asked when you are creating a public service announcement (PSA), which is any message promoting programs, activities or services of federal, state or local governments or the programs, activities or services of non-profit organizations.

Often in the form of commercials and print ads, PSAs are created to persuade an audience to take a favorable action. PSAs can create awareness, show the importance of a problem or issue, convey information, or promote a behavioral change. Whether you have a cause of your own or you are an educator, PSAs create a forum for learners to actively participate in a project that allows them to become stewards of — and advocates for — social change.

PSAs came into being with the entry of the United States into World War II. Radio broadcasters and advertising agencies created a council that offered their skills and facilities to the war effort, creating messages such as, “Loose lips sink ships,” “Keep ’em Rolling” and a variety of exhortations to buy War Bonds.

Today that same council, the Advertising Council, now serves as a facilitating agency and clearing house for nationwide campaigns that have become a familiar part of daily life. “Smokey the Bear” was invented by the Ad Council to personify its “Only You Can Prevent Forest Fires” campaign; “A Mind Is a Terrible Thing to Waste” raised millions for the United Negro College Fund; the American Cancer Society’s “Fight Cancer with a Checkup and a Check” raised public awareness as well as funds for research and patient services.

Yet the most recognized PSA consisted of only an egg, a frying pan and these 15 words: “This is your brain. This is drugs. This is your brain on drugs. Any questions?”

This only goes to show the massive impact PSAs have on our culture and our society. You can make an impact too!

Getting Started

  • Choose your topic. Pick a subject that is important to you, as well as one you can visualize. Keep your focus narrow and to the point. More than one idea confuses your audience, so have one main idea per PSA.
  • Time for some research – you need to know your stuff! Try to get the most current and up to date facts on your topic. Statistics and references can add to a PSA. You want to be convincing and accurate.
  • Consider your audience. Are you targeting parents, teens, teachers or some other social group? Consider your target audience’s needs, preferences, as well as the things that might turn them off. They are the ones you want to rally to action. The action suggested by the PSA can be almost anything. It can be spelled out or implied in your PSA, just make sure that message is clear.
  • Grab your audience’s attention. You might use visual effects, an emotional response, humor, or surprise to catch your target audience. Be careful, however, of using scare tactics. Attention getters are needed, but they must be carefully selected. For example, when filming a PSA about controlling anger, a glass-framed picture of a family can be shattered on camera. This was dramatic, but not melodramatic. Staging a scene between two angry people to convey the same idea is more difficult to do effectively.
  • Create a script and keep your script to a few simple statements. A 30-second PSA will typically require about 5 to 7 concise assertions. Highlight the major and minor points that you want to make. Be sure the information presented in the PSA is based on up-to-date, accurate research, findings and/or data.
  • Storyboard your script.
  • Film your footage and edit your PSA.
  • Find your audience and get their reaction. How do they respond and is it in the way you expected? Your goal is to call your audience to action. Are they inspired?

Through a Public Service Announcement you can bring your community together around a subject that is important to you. Will your PSA be on education, poverty, drunk driving, or maybe even Haiti disaster relief? For ideas and examples, check out the Ad Council and the Ad Council Gallery. Keep your message clear and simple, and target your intended audience. Take advantage of your interests, and practice important critical thinking and literacy skills because you will be spreading important social, economic, and political topics.

About the Author: Jaclyn Bell is a digital media instructor and the director of community content for OneSeventeen Media Inc. as well as the competition director of the Young Minds Digital Times Student Film Competition.

After reading our tips about how to write an announcement, you’ll be able to write any kind of announcement with style and ease. Take a look at the following guidelines from WhiteSmoke, the all-in-one writing software, see the sample announcement letter, and then write the best announcement you can imagine! Include the right information in fine style, and then proofread your announcement with one click using our innovative software for a perfect finished product to send.

People write announcements for many reasons. Just some types of announcements that people write include public service announcements, high school graduation announcements, college graduation announcements, engagement announcements, marriage and wedding announcements, pregnancy announcements, birth announcements, adoption announcements, baptism announcements, save the date announcements, moving announcements, business announcements, job announcements, promotion announcements, retirement announcements, and funeral announcements.

No matter which kind of announcement you need to write, you will find the following tips useful. Remember to tailor the tips to the specific announcement you need to write, and get on your way.

Tips on How to Write an Announcement:

  1. Be direct and concise in your announcement. Your reader will be able to understand the information quickly and can refer back to it easily.
  2. Write a short, friendly announcement that’s to the point when you’re sharing positive news. Written in the right tone, an announcement can show a wish to keep up a business or personal relationship. It can also build on positive feelings like confidence, allegiance, and helpfulness.
  3. Recognize what others have achieved in your announcement, and motivate your reader to reach similar goals.
  4. Present your information in a plain and complete way, so your reader will understand you the first time (and not ask questions later).
  5. If the news you are announcing is bad, write it in a direct statement. Add a message of understanding and optimism to your announcement, in a respectful tone.

By writing an announcement, you will inform people about some news. After following the tips above and referring to the announcement letter template below, be sure to send off a high-quality announcement that your readers will understand easily and be happy to receive. Do this by proofreading effectively, using the WhiteSmoke writing solution. In one click, you have access to instant feedback from an English grammar check, punctuation check, spelling check, online dictionary, thesaurus full of synonyms, and patented enrichment feature that suggests relevant adjectives and adverbs. All of these English writing tools ensure you will have the best written announcement your readers will see!

Engagement Announcement Letter Sample:

We are thrilled to announce the engagement of our daughter, Becca Jo, to her long-time love, Beau Jackson. After dating for many joy-filled years, Beau Jackson asked for Becca Jo’s hand in marriage. Of course Becca Jo said yes!

We hope to share more happy news with you in the future (like a wedding announcement), and that you are also experiencing joy in your lives.

What is a PSA?

A public service announcement, commonly known by the PSA acronym, is a message spread in the interest of the public. The objectives of PSAs are to raise awareness and change public attitudes, opinions, or even behavior towards an issue. These messages can be instructional, inspirational, or even shocking to elicit emotion and action.

Why Have Your Students Create a PSA?

A PSA can be a very powerful way to heighten awareness on a certain issue. Many PSA campaigns have educated the public or contributed to social change. The number of people who smoke cigarettes has decreased dramatically since the 1960s, not only because of legal restrictions, but also because the general public as a whole has become more aware of the severe health risks. Consider the effects of famous PSA characters on your own life such as Smokey the Bear or McGruff the Crime Dog and slogans like, “Don’t drink and drive” or “This is your brain. This is your brain on drugs.”

A public service announcement does not need to be a nation-wide endeavor, and can be made in several different types of media. The most commonly used media for PSAs are video on television and the internet, and audio during radio shows or podcasts, but there are many instances of PSAs in print media. On Storyboard That, you can make a digital public service announcement that can be disseminated via email, printed out, or projected during a presentation. You can even add audio!

How to Write a Public Service Announcement

Public service announcements are for the benefit of the public, and usually contain a message that you should take away. What do you want to say? Should you tell a story or make a bold statement? Here are a few steps on how to write a PSA storyboard.

1. Choose an Issue

Select a topic or issue that would benefit the public. This topic may address social or environmental issues such as bullying, littering, or industrial pollution, but also might be on a smaller scale like “push in your chair” or “cover your mouth when you cough or sneeze.” Think about what message you want to get across and to whom you are directing this message.

2. Hook Your Audience

A good PSA will be noteworthy for at least one reason. Maybe a PSA will grab attention because of its comedy, shock value, emotionality, or importance to the audience. Make use of the various character positions and expressions to demonstrate an array of emotions. Use eye-catching images in your storyboard cells from the Storyboard That library and Photos For Class, and try not to leave much empty white space. Use dialogue bubbles or other text boxes to explain your message. A very different, but effective, strategy is to limit the text to a single word or slogan, or to leave text out entirely.

3. Get Your Facts Straight

Research the topic as necessary. If you have incorrect information, your message will quickly lose its credibility. Make sure the factual information that you present, such as statistics examples, is correct and relevant. Use a blend of figurative language, images, and jokes to prove a point, but be sure that you are not insinuating untrue things. Choose appropriate scenes, characters, and items that enhance your message.

4. Be Straightforward

Your public service announcement should be clear and concise. Get your point across without dawdling. If you choose to make a more thought-provoking message, you still want your audience to understand after a moment of consideration, rather than spend time puzzling over the higher meaning.

Back before the pervasiveness of the Internet and social media, public service announcements (PSAs) were one of the best ways for organizations to generate awareness about a cause or social issue. If you grew up in the ‘80s or ‘90s, you probably remember seeing anti-drug campaigns like the “I am Astar, a Robot” and “Don’t Put It In Your Mouth” While research shows that these campaigns may have done more harm than good, they did get one thing right—people talked about them. But today, reaching the masses with a PSA is no longer as simple as it once was.

Ad time for PSAs is donated by broadcasters, but the Canadian Radio-television and Telecommunications Commission (CRTC) does not require TV and radio stations to air them. That’s one of the reasons why they are seen a bit less often today. In the past, public service ads were often used to fill commercial breaks but now many stations use that time for self-promotion.

Because of a drop in inventory, competition for broadcast airings of PSAs is fierce. PSAs also must compete with many different channels and thousands of messages online. Between Facebook, Twitter, LinkedIn, YouTube, blogs, apps and more, creating awareness about an issue can be a real challenge. That’s why it’s essential to create messages that touch on emotion and create buzz.

If you’re brainstorming a public service campaign, or you simply want some tips on how to better connect with audiences then consider the following best practices.

Great Public Service Announcements Spark Conversation

The goal of any PSA should be to raise awareness of an issue and call people to action. Beginning with what you want your audience to talk about is a good starting point for any communications campaign.

Emotional Connections Can be More Important Than Fame

The “Love Has No Labels” campaign worked because it appealed to an emotion everyone wants to feel—love. The creators made an impact by masking love with a display that shows we’re all one human race no matter our sexual orientation or ethnicity.

PSAs Don’t Have to be Sadvertising

Another great example is the “What if Bears Killed One in Five People” collaboration between anti-sexual assault organization It’s On Us and CollegeHumor. The PSA uses humor and satire to encourage people to stand up against sexual assault. It shows a bear about to attack a group of five friends and delivers the message that you wouldn’t ignore a huge angry bear, so you shouldn’t ignore the fact that one in five women will be sexually assaulted by the time they finish college.

How to create a good public service announcement film

Jupiterimages/Brand X Pictures/Getty Images

Elements of a Good PSA

Public service announcements (PSAs) provide nonprofit organizations, governmental agencies and community service providers with free advertising space on television and radio. The Federal Communications Commission (FCC) requires broadcasters to donate airtime to promote community events and services, encourage responsible behavior or publicize an organization as a condition of their licenses. You can take advantage of this free advertising by contacting television and radio stations in your area and asking about their PSA policies and applications.

The Message

The most important characteristic of a quality PSA is the message. Clearly state the organization’s name, the name of the event or service, the website address and a contact phone number. Make sure you include all the details by covering the who, what, why, when, where and how. A 30- or 60-second PSA should include contact information at the beginning and again at the end. PSAs that will be read on air by an anchorperson or DJ should be written on your organization’s letterhead and include a name and phone number for the broadcaster to contact with questions.

Voice

PSAs should be written in a warm, conversational voice. Make the event or organization sound interesting by grabbing the audience’s attention in the first sentence. For example, if your organization is having a carnival fundraiser, you may want to start with a question: “Do you like games and prizes?” Make it sound exciting and mention aspects of the event that appeal to a broad audience, such as children’s rides and adult activities. Read the PSA out loud several times to see if it sounds like something you would tell a friend.

Call to Action

Every quality PSA includes a call to action. You don’t merely want to inform people about an event or organization; you want them to do something: “Come to our carnival fundraiser!” “Say no to drugs!” Include the call to action in a firm tone at the end of the PSA; for longer spots, you can also include it at the beginning. Effective calls to action rely on motivational and persuasive techniques that evoke emotional responses from the audience. For example, children’s charities often show or describe either poor living conditions or inspirational stories to persuade people to donate money.

Radio

Radio stations fill unused advertising space by having DJs read PSAs at random, so there’s no guarantee your PSA will be read. Spots can be 10, 30 or 60 seconds long, and most stations require you to submit copy in all three time formats. DJs talk at an average rate of 125 words per minute, so you can write your PSA using word count as a guide. For example, 10-second PSAs should be about 30 words, 30 seconds about 60 words, and 60 seconds about 125 words. Some stations have specific guidelines and scripts, so check with each station before you submit your script.

Television

Television stations often donate airtime and production assistance for nonprofits to create PSAs. Local stations will either help you film a PSA or allow you to use their equipment to do it yourself. These departments often operate on small budgets and work on a first-come, first-served basis, so find out what’s available in your area. Always write or produce your PSA in accordance with a station’s policies, which may mean producing several versions of the same message. Large organizations usually hire advertising agencies to produce PSAs for national television.

How to create a good public service announcement film

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Posted on March 19, 2020

For some, the term “public service” brings to mind government agencies and policy changes. For others, it represents the brave men and women who put their lives on the line to save others. And still others, the concept of public service is more multifaceted, encompassing everything from the director of the local food bank to the nurses administering vaccines at the community health clinic.

The fact is public service encompasses all of these facets and then some. In this article, we explore the importance of public service and lay out four reasons why you may want to serve your community in your career.

What Is Public Service?

The technical definition of public service is a service provided by the government to the people in a specific jurisdiction. Services may be provided by the government itself, or they pay a private organization to provide them. For instance, a fire or police department is a government-run agency, but trash pickup provided by an independent contractor is a public service financed by the jurisdiction.

Why Public Service Matters

The importance of public services – and public servants – cannot be overstated. In a Pew Research survey, more than 80% of respondents said they felt the government should play a major role in responding to terrorism and natural disasters, ensuring food and medicine are safe, and managing the immigration system. Maintaining the country’s infrastructure, protecting the environment, strengthening the economy, and ensuring access to education were also considered important government priorities.

The same survey revealed that satisfaction with these efforts among Americans is relatively high. More than 70% of respondents said they thought the government was doing a “very good” or “somewhat good” job responding to natural disasters, setting standards for workplaces, keeping the country safe from terrorism, and managing food and medicine safety. Although satisfaction with certain efforts, such as the reduction of poverty, received a less favorable opinion, the ultimate takeaway is that public service matters.

Reasons to Enter Public Service

Beyond the public expectation that the government will provide certain services, public service matters for other reasons and represents a viable career option. Simply put, the array of public service career options is endless, especially as the lines between government, nonprofit agencies and the private sector become increasingly blurred. Regardless of where your passion lies, public service presents opportunities.

If you’ve been considering a career in public service, think about these four reasons to enter a field like criminal justice, EMS, emergency management, fire science, homeland security or public administration.

1. Saving Lives

Often, when you ask someone why they entered the public service, their answer is “I wanted to make a difference.” What that looks like varies from person to person. For some, it’s rewriting public policy to effect change in a specific community, while for others it’s working in the field, providing life-saving assistance in emergencies. The concept of saving lives means different things to different people, but the desire to give everyone a fair shot at life underpins nearly every public service role.

2. Improving Communities

In an essay about public service for the Alliance of Innovation, Tracy Miller, the organization’s Florida regional director, wrote “You do not have to wonder as a citizen if you will have clean water to your home, or street lights that operate, or an ambulance when you dial 911. These have become givens in our lives and it is largely due to the stewards of our public dollars who balance the needs of the people they serve.”

These services do often have challenges, and there are needs for additional services to keep a community running safely and efficiently. Entering public service provides the opportunity to become a steward of public policy and contribute to the improvements that are vital to quality of life.

3. Influencing Social Change

Community improvement isn’t only about improving fire department response times or maintaining clean playgrounds. Social change also matters, and public servants are increasingly becoming agents for social change, creating more equity in social conditions.

A great deal of public service is focused on economics and creating more efficient and sustainable services and agencies, but there’s also an increasing focus on changing how policies and programs are administered to create more equitable conditions. From tackling issues related to racism and civil liberties to building support for citywide recycling programs, the opportunities for influencing social change through public service are diverse and plentiful.

4. Personal Fulfillment

Finally, it can’t be overlooked that working in public service provides a significant source of personal fulfillment. Feeling as if you’re working for a purpose is important; after all, you will spend thousands of hours at your job every year, and work is often closely tied to your sense of identity and accomplishment.

Choosing a career in public service can add to that sense of fulfillment. It can provide opportunities to act on your altruistic desires and the sense of accomplishment that comes from knowing you made a measurable difference in the lives of others.

Education for Public Servants

At Columbia Southern University, we’re fortunate to have worked with students and alumni like Vincent Harris, Dana Osborne, Mark Sealy, Nina Taylor and many others who put their knowledge and skills to work in public service.

If you’re interested in pursuing a career in the public sector, check out CSU’s online degree programs in public administration, homeland security, fire science and more, all of which will give you the skills you need to make a positive difference in your community.

1: Choose Your Topic and Decide on an Ask

The very first thing you should decide about your PSA campaign is what you’re trying to accomplish. This is what people refer to as an “ask.” After watching or reading your PSA, your audience should be inspired and knowledgeable enough to take action. Keep in mind as you are trying to create an effective PSA that it can be difficult to narrow down a poignant message that clearly captures the outcome you’re trying to achieve. Keep it simple—try not too clutter your ask with too many stipulations and instead focus on summarizing your goal into a single strong sentence.

2: Identify Your Audience

Knowing who your audience will be is an important component of crafting your ask. You want to be able to tailor the message to the specific abilities and resources available to the audience you’re targeting. If your PSA is more focused on public awareness of an issue, then your audience can be more general with an ask that focuses instead on shaping a helpful mindset.

3: Gather Information

An effective PSA should paint a well-rounded picture of the scope of the problem or agenda you’re trying to put in place. During your information-gathering process, you should look for relevant statistics, facts, anecdotes, and personal stories (depending on your topic) to highlight the importance of what you are trying to do. This will serve as the heart of your PSA campaign and help you write the narrative of what you’ll be sharing.

4: Use Your Media Authentically

The core idea of a PSA is that it generates change and the only way it can do that is by gaining visibility and inspiring people to action. While you are crafting your PSA, use your media platform (i.e. video, radio show, sharable image) in a way that grabs people’s attention and creates an emotional incentive for them to follow through with your ask.

Some key things you should try to avoid in your PSAs are:

  • Melodramaticrepresentations of your issue— Entrenching your PSA with over-the-top dramatizations can distract from your ask and even make your message seem inauthentic. Other compelling ways to engage your audience might instead include, slogans, imagery, real stories, or possibly even skilled media editing.
  • Including unnecessary information — Your PSA should be concise while still offering a sincere call to action. It’s critical that the stories, testimonies, and facts that you feature in your PSA contribute meaningfully to the message you’re trying to convey and are not loaded too heavily with unrelated details.

5: Create Your Script

Making sure that your team is on track with the same vision can be challenging to achieve without a script to detail your content. Be considerate of the proposed length (or size) of your PSA when drafting and try stick to the ideas of WHO is being affected, WHY they are being affected, and WHAT the audience can do about it.

When you’re engaging a young adult to share their story, suggest they create bullet points of what they are going to say instead of writing something they will read. By having the youth focusing more on the central ideas that they are going to speak on rather than the words, their voice will sound less scripted and their story more authentic.

6: Editing and Story Boarding

Before you begin filming, you should have a rough idea of what visual shots you’re hoping to catch with your camera. You might want to consider creating a storyboard to detail the angle and content you’re hoping to capture. This will help you avoid unnecessary or redundant filming and hopefully cut down on your editing time.

How to create a good public service announcement film

A public service announcement is a short 30-60 second video that makes an announcement for the good of the public. It’s normally persuasive where the creator takes a side on a issue and attempts to enlighten or educate the public to win them over. “ PSAs can create awareness, show the importance of a problem or issue, convey information, or promote a behavioral change.”

( http://www.govtech.com/education/news/How-to-Create-the-Perfect-Public-Service-Announcement.html )

Benefits of incorporating a PSA Assignment in your class:

PSA projects tend to be creative, active, and authentic. They are a nice change of pace and in most cases the students spend more time with the material than they would on a paper, as the planning requires the students to work with the information in different ways. In addition, for some assignments, creating a PSA can be a more authentic and relevant assignment than writing a paper.

Just like with different types of writing, video projects have different types that require different skills. A PSA is a specific type of video that requires the students to:

  • get involved in civic action
  • research issues of interest to them
  • demonstrate content knowledge
  • be exploratory and research-based
  • integrate the QEP of sustainability
  • target a specific audience
  • be quick and concise
  • deliver a message
  • persuade the public
  • produce a product
  • have an authentic audience if published (depends upon assignment)

EFFECTIVE IN ALMOST ANY DISCIPLINE

PSA assignments can be incorporated into almost any subject matter. Here are a few examples:

  • English – on a social issue raised in a play or book or exploring a different style of writing
  • History – on an issue that occurred during the time being studies, example factory conditions in the industrial revolution
  • Science – on an issue such as climate change, water conservation, spread of disease
  • Languages – on a social issue pertinent to a country that speaks the target language (in english or the target language)
  • Education – on school choice
  • Health – on washing hands and the spread of disease
  • Political – on gun control

CREATING A PSA

PSAs should be between 30- and 60-seconds and can be video or audio only. These assignments can be successful as an individual, pair, or group project. The key elements to a PSA are:

  1. Target audience – who do I want to reach with this message?
  2. Message – what do I want my audience to understand?
  3. Significance of the issue to the audience – why is this important to my audience
  4. Call to Action – what do I want my audience to do as a result of the PSA?

Sample Assignment

Create a 30- to 60-second public service announcement. Apply your knowledge of persuasion to “sell” your message to your target audience. Except for the music, the material in your video should be your original work. This means your video footage and images should be created by you. We will have access to cameras in school, but you will need to plan your time well to get everything done. It is important that your storyboard is completed thoroughly so you know what you need for the filming, etc, and can efficiently obtain the material.

Adapted from Lesson Plans for Creating Media-Rich Classrooms edited by Mary T. Christel and Scott Sullivan © 2007 National Council of Teachers of English.

STEPS AND TUTORIALS

Feel free to add any or all of these resources to your OAKS course to help the students with the project.

by Lauren Novak

How to create a good public service announcement film

A PSA is a public service announcement that spreads awareness on a social issue. Many of them have to do with safety, health, or raising awareness of a social issue. It is really interesting and kind of crazy to look back at the PSAs they used to show in the ’50s and ’60s. Things sure were different then!

Here are some of the strangest public service announcements that came out in the ’50s and ’60s. See how many of them you remember seeing on television:

1. Duck and Cover Public Service Announcement (PSA)

In 1950, the Soviet Union had detonated its first nuclear weapon. The United States started to panic and started releasing PSAs about ducking and covering in case of an attack. They even came up with a little turtle character to help kids remember what to do.

2. Working with Women PSA

This PSA shows a disgruntled supervisor when he is forced to work with a woman. He then talks to his boss and is told the reasons why he should just work with her and be friendly. It is crazy that they had to have these PSAs back then!

3. Dental Health PSA

This PSA was designed to help people go to the dentist and get checkups more regularly. In the past, people used to only go when they got a toothache and never got cleanings! Can you imagine? These days dentists recommend cleanings every six months or so.

Read on to the NEXT page to watch even more PSAs from the ’50s and ’60s!

Inform your audience with a carefully-crafted announcement letter

Choose a topic to view announcement letter templates:

Company Announcement Letters
Personal Announcement Letters
Sales Announcement Letters

Be straightforward and concise
Write your announcement letter in a straightforward and concise so way the reader can get the information quickly and be able to refer to it easily.

Keep it short
If you are making a positive announcement, keep it short, inviting, and to the point. Demonstrate your desire to maintain a personal or business relationship, and to build morale, confidence, loyalty, and goodwill.

Motivate others to achieve the same objectives
If announcing or recognizing the achievements of others, you can, if you write appropriately, motivate others to achieve the same objectives.

Use the letter for your advantage
Your letter is a prime opportunity to build good relationships and promote your business.

Write to avoid questions later
Make the information in your announcement clear and complete, so you are not bombarded with questions later.

Avoid nonsense
If you are announcing bad news, make a direct, no-nonsense statement. Temper the announcement with understanding and optimism. Your tone should be considerate and respectful.

How to create a good public service announcement film

Author: Stacey Thornberry

So, this isn’t your typical feel-good public service announcement (PSA) about the importance of education or not smoking, but nonetheless, it is an important topic for marketers. Field events are not dead.

On a daily basis, we’re bombarded with messages from a multitude of online sources from pay-per-click ads on our Facebook feed to daily deal emails to geo-location coupons popping up in our mobile apps. With all of this digital connection, sometimes we can end up lacking authentic, HUMAN connections, which is why Arianna Huffington recommends disconnecting from our digital selves on a regular basis. And what is one great opportunity to do that? A field event!

Now more than ever, people crave an in-person connection, so take advantage of this desire and let your prospects and customers know you genuinely care about spending quality time with them! Here are four reasons why field events could be your new bread-and-butter:

1. Enable Your Salespeople to Build Relationships

With a field event, you can help get your salespeople in front of their prospects and customers — perhaps even those they’ve had a hard time reaching. Also, field events provide them with an excuse to pick up the phone and engage them with a valuable offer:

Salesperson: “Hey Susie! We’re hosting a luncheon in a couple weeks featuring three CMOs who will be telling stories of how they’ve transformed their marketing organization to increase ROI tenfold! Since you’re in a similar situation, I wanted to make sure you know about it and can come learn from these experts and ask your burning questions.”

Susie: “Oh wow! Yes, I am struggling to figure out how we can best reorganize our team structure to be more efficient and successful. I’d love to come and meet these CMOs and hear their stories!”

BOOM! Registration collected, prospect engaged, and sales is well on their way to closing a deal!

2. Emphasize Your Company’s Status as a Thought Leader

People like to buy from brands they respect and trust. By bringing topics of strong interest to your audience, you establish credibility as an expert in your space. Of course, you want to present key topics that are also tied to your own brand story. For example, if you’re selling computers to IT leaders, you might want to explore how the newest technology can encourage adoption from their employees vs. trying to tell them about how home usage of computers is climbing.

Tip: Come up with 3–5 topics that you think would be of interest to your customers and ASK them — send out a quick survey like the one below to ensure you have the right pulse on their interests so your event(s) can be a hit!

How to create a good public service announcement film

3. Spark Interest in Your Offerings and Leave Them Wanting More

After you present your thought leadership content (another tip: consider using third-party presenters like industry analysts and customers) and give your attendees delectable food/drinks, you’ve earned the right to tell them more about what you do. Keep it short, though — just a little taste of how your company can help them achieve the results presented during your event. You don’t want to overwhelm them or give a demo. Instead, give them just enough to pique their interest and have your sales team follow up immediately to book a meeting to show them more.

4. Create Repeatable Success and Strong ROI

Gather and review feedback from your attendees to continually improve your content and event structure. Analyze the data on attendance rates, sales-driven vs. marketing-driven registrations, pipeline/opportunity creation, and ultimately, influenced revenue.

Did you strike gold with your program? Consider taking it on tour! Repeatable successes will help you be more efficient with your field events and get the most bang for your buck for all the pains that come along with new content creation. Not to mention, you’ll have found a proven program to continue to build pipeline for your company!

All in all, a field event is the PERFECT opportunity to create pipeline and drive revenue. Why? Your salespeople can reach those they may not have otherwise, connect on-site to create true human-to-human connections, and follow up on their newfound interest to show them how your company can help them WIN. Not to mention, you also win by building your own relationship with your sales team by helping you all be successful as ONE TEAM.

So, don’t let field events seem like something of the past because now we can engage in virtual reality or holograms — sometimes the good ol’ in-person program is the way to go to truly connect with your audience. PSA: What was once old is now new again.

What other perks are there to field events? Or what other old-school marketing methods are making a comeback? Let me know below!

A fun and often-recommended activity to engage youth in considering the responsible use of technology and promoting that message across the student body (or beyond) involves the creation of Public Service Announcements (PSAs). These are creative and informative videos designed to bring attention to a problem relevant to a certain audience, and make a memorable point about it. Often, they promote awareness of a particularly compelling social issue, and work to encourage individuals to act in positive, appropriate ways. They also tend to have a “coolness” factor not present in a handful of other awareness initiatives.

By way of illustration, a group of students can be assigned the task of creating an Anti-Cyberbullying PSA by using a digital video camera, digital camera, cell phone (which they all usually have on hand!), or even a web cam. Typically, they are instructed to brainstorm, plan, and then write out an instructive and memorable script or story while also figuring out backdrops and scenes. It can be short (around 30 seconds) or longer (a few minutes in length) – depending on the content covered and the intent of the video. Of course, it just shouldn’t drag on; it should be as concise and as hard-hitting as possible. These can then be uploaded to YouTube, TeacherTube, or a similar online video repository, with the web address shared widely to inform and educate others about the issue – via email, messages, or perhaps on the school’s official web site. They can also be shown to students in classrooms or through the morning or afternoon video announcements during the school day.

Teaching youth how to make wise decisions with their online participation and interaction seems to work better through repeated reminders that pique their conscience and bring the issue to the forefront of their mind. Perhaps after witnessing correct and healthy behavior by a peer acting out a role in a Public Service Announcement video, a student might be more inclined to mirror that behavioral choice when presented with a social opportunity in which he or she has a decision to make. Perhaps it will induce him or her to “do the right thing” after seeing someone else model that action.

Here are some examples of some student-created PSA videos we have seen:

How to create a good public service announcement film

How to create a good public service announcement film

To be sure, public service announcements don’t have to be “videos” – they can take the picture of colorful posters replete with word art, digital photos, bulletpoints, short narratives and stories, and anything else students may want to include. We encourage schools to administrate the creation of poster PSAs in any class, simply as a very relevant task for students while they discuss and share about cyberbullying, safe social networking, sexting, and other forms of teen technology misuse. This doesn’t need to occur in a computer-themed class – it can occur in a math class, a science class, an English class, a physical education class. In fact, it should occur wherever students are, because it is highly relevant to them.

Adults often complain that it is difficult to obtain and then retain the attention of youth. To that we say, talk to them about these technology-related issues, and give them assignments (such as these PSAs) to *engage* and align their minds and hearts with positive use! If you can connect with them on this level, their ears will perk up and they will lock in to what you have to say. Trust us, give it a try, and let us know how it worked for you!

Here are all the possible meanings and translations of the word public service.

Princeton’s WordNet (0.00 / 0 votes) Rate this definition:

community service, public service noun

a service that is performed for the benefit of the public or its institutions

public service noun

employment within a government system (especially in the civil service)

Wiktionary (0.00 / 0 votes) Rate this definition:

public service noun

A service asserted to be for the public good provided by a for-profit enterprise or trade association.

public service noun

A service, usually provided by the government, for the general public or its specific section.

Freebase (4.20 / 5 votes) Rate this definition:

A public service is a service which is provided by government to people living within its jurisdiction, either directly or by financing private provision of services. The term is associated with a social consensus that certain services should be available to all, regardless of income. Even where public services are neither publicly provided nor publicly financed, for social and political reasons they are usually subject to regulation going beyond that applying to most economic sectors. Public service is also a course that can be studied at a college and/or university.

Editors Contribution (0.00 / 0 votes) Rate this definition:

A form of service provided to the public by a form of unity government department and employees.

All public services are open and functioning efficiently.

Matched Categories

How to pronounce public service?

How to say public service in sign language?

Numerology

The numerical value of public service in Chaldean Numerology is: 3

The numerical value of public service in Pythagorean Numerology is: 9

Examples of public service in a Sentence

We’ve attempted to go to her office. She has refused to engage the public, i do not believe it is fair or right for protesters to show up at the homes of people who dedicate their lives to public service.

He worked tirelessly to bring pressure to end apartheid in South Africa and enforce treaties that destroyed Soviet weapons of mass destruction, as the longest serving member of Congress from Indiana, and a Presidential Medal of Freedom recipient, he leaves behind a legacy of public service that will inspire Hoosiers for generations.

Texas Republican Rep. John Ratcliffe experience on the House Homeland Security Committee and as former Cybersecurity, Infrastructure Protection, Innovation Subcommittee chairman will serve Texas Republican Rep. John Ratcliffe well in this new role, i thank Director Coats for hisleadership and years of public service. And, House Homeland Security Committee Oversight Committee Ranking Member Jim Jordan, R-Ohio, said Texas Republican Rep. John Ratcliffe was a.

These two mistakes, corruption and delays in decision making, irritate the public and frustrate the investors, this time I will act directly so as to discipline the public service as we discipline the army.

That’s one path, the other path is a path of public service where you accomplish things and that’s my lane. And I’m going to talk about my lane.

Room 201; Fairfield Middle School; Fairfield, Iowa; USA; North America; Earth

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Friday, December 13, 2013

Letters About Literature

6th and 7th grade GOAL students are participating in the Letters About Literature Contest.

For any writers needing some inspiration, here are the links to winning letters from the past: http://www.read.gov/letters/contests/winners/2013/. Maybe those will help inspire you to think of how your favorite books have affected you.

Rules and guidelines for the contest can be found here: http://www.read.gov/letters/

Friday, November 1, 2013

Deep Thinking Friday

Questions Without Answers

Thursday, October 24, 2013

Update. It’s Been WAY Longer Than a Week!

This teacher/blogger has been naughty! It’s been far too long since I updated this blog, but I’m back on the bandwagon. Here’s what’s been happening in room 101 up to and during this last week of the first quarter:

English 8: Students are busy finishing their Prezis on important women in history. They’re due Friday, and then students will have a chance to share the inspiring information they’ve learned.

5th GOAL: 5th graders started the quarter learning about cricket: all the rules, all the equipment, all the fun! They practiced for a few days, and then Mr. Edlin came to umpire their big match. They kept score and had a great time. Now, they’re finishing up research on a sport or game from another country. They’ll be creating projects to share their knowledge and to teach the class how to play the sport of game they researched.

6th GOAL: 6th graders are loving their read aloud book Okay For Now by Gary D. Schmidt. They have been discussing the book on their class wiki. They have also been busy with their Models and Design unit. They have been creating physical models of the Humdinger, a mechanical device that hums when you pull a string and then dings when you let the string go. They have been collaborating in groups and making models that will recreate what the Humdinger does.

7th GOAL: 7th graders’ read aloud is The Cardturner by Louis Sachar. They have been learning a little bridge while listening to the tale of Alton & his Uncle Trapp. Online discussions have taken place on the wiki. Students finished a unit on Big Science. The debates were great between whether biotechnology or an environmental car should be what the government backs as its next big science project. In the end, students presented their own personal opinions in the form of a campaign poster, complete with unique slogan.

8th GOAL: 8th graders are in the middle of hearing To Kill a Mockingbird as their read aloud. Tom Robinson’s trial has just started, and we’re all engrossed! Students have discussed the book in an online wiki. They’re also in the middle of a unit on Mandarin Chinese. We’ve learned some basic vocabulary, and now students are writing skits to perform to show what they’ve learned.

Deep Thinking Fridays: Deep Thinking Fridays started with a simple question: “Is Google knowledge?” The video sparked such fantastic discussion that a 6th grader suggested we have a Deep Thinking Friday EVERY Friday. What a great idea! Since that first time, we’ve discussed many topics including: What is consciousness?, Just how small is an atom?, littering and pollution (video and image), and Is your red the same as my red? Deep Thinking Fridays allow students to think outside the box and ponder big, mind-blowing questions and issues. One student reported that Deep Thinking Fridays gave him a headache, but he liked it! By pondering life’s mysteries and dilemmas, students engage creativity and imagination. They think about their place in the world, and they debate the possibilities and explanations. The discussions have been amazing. Stop into room 101 on some Friday, and see for yourself. Join the deep thinking FUN!

Home » PR Fuel » Public Service Announcements (PSAs) as a PR Tool

If you watch TV, listen to the radio or read a newspaper, you have seen and heard a public service announcement (PSA). (The phrase “the more you know” should ring a bell.)

How to create a good public service announcement filmThe FCC defines public service announcements as “any announcement … for which no charge is made and which promotes programs, activities, or services of federal, state or local governments … or the programs, activities, or services of non-profit organizations … and other announcements regarded as serving community interests.”

While a for-profit company or client does not fit most of this definition, read on. Many companies have adhered to the phrase “other announcements regarded as serving community interest” in order to place thoughtful and well-received PSAs. And, of special interest to public relations professionals, PSAs are absolutely free to place!

So how do you get in on the action and get some of that free airtime or publication space using a PSA? The first step is not to think of a PSA as “free advertising,” instead, think of it as a way to educate the public about something your company cares about deeply. Chances are your company specializes in something that the public could use more education about. For example, if you sell children’s toys, consider a PSA – timed for the holidays – about toy safety.

Start preparing for your PSA by making a list of all the little known or interesting educational aspects of your organization. For example, just because everyone in your custom speaker company understands the importance of listening to music at appropriate levels doesn’t mean that parents and teens realize loud music can cause hearing loss. While a PSA can reference your company as a sponsor or underwriter, it should never blatantly promote your organization. If it does, producers and editors are going to send you and your PSA straight down the hall to the advertising department.

When it comes down to actually creating your PSA, be aware that broadcast PSAs are either 10, 15, 20, 30 or 60 seconds long, while newspaper PSAs are generally graphical and anywhere from 1/8 th of a page to a full page. Unless you have the ability to produce these spots in-house, it’s a good idea to hire a production house for television and radio spots, and a graphic designer for print ads. If you do not have experience creating PSAs, an experienced consultant can show you the tips and tricks of the trade. For example, when dealing with broadcast PSAs, even going one second over or under the limit can cause a problem for broadcasters and get your PSA rejected out of hand.

If you are unsure about hiring a consultant or production house and creating a PSA all your own, there is another way to get your name out there – underwrite a PSA created by a nonprofit. By paying for a non-profit to create a PSA, you will be credited as a sponsor, often with a “brought to you by” line, and you will also associate your organization with a non-profit in you industry or geographic area, adding instant credibility with the public.

For ideas on just how much message you can pack into a short PSA, see these three PSAs from the past several decades:

That would be a good public service announcement for Nickelodeon: Hi, this is Bob Saget. Don’t fuck that shit. Stay in school. And read! – Bob Saget

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By: Hugh Jackson – March 24, 2020 3:43 pm

How to create a good public service announcement film

Screengrab from state’s public service announcement telling you to stay home for Nevada.

All Nevada’s living former governors, practicing what the state called “aggressive social distancing protocols,” recorded a public service announcement from their homes to tell everyone to stay home for Nevada. Well, almost all. Former Gov. Jim Gibbons … is safe and sound at home, hopefully!

Anyway, here’s the PSA.

Thank you to our Nevada governors for creating this PSA! Robert (Bob) List, Bob Miller, Richard Bryan, Brian Sandoval and @GovSisolak want you to #StayHomeForNevada pic.twitter.com/5xVH79J7a4

Gov. Steve Sisolak retweeted the video, because of course he did, using the octothorpe, er pound sign, er, hashtag #AllInThisTogether.

In the spirit of being all in this together, perhaps the good folks at R&R Partners, who appear to have put this PSA together in their capacity as the official unofficial advertising/government affairs agency for the state of Nevada, could make another one. Specifically, something that might reach across the bizarre political divide that even a society-altering pandemic hasn’t been able to close.

Former Republican Gov. Bob List, and all the former governors, must be thanked for appearing in the PSA released Tuesday. But List was governor from 1979 to 1983, and unless they are particularly active in a) certain sub-segments of Nevada Republican Party politics, or b) efforts to bring nuclear waste to Yucca Mountain, rank and file Republicans in this our era of Trump may not be, well, motivated by Bob List.

Former Gov. Brian Sandoval is also a Republican. But he raised taxes and was the first GOP governor in the U.S. to expand Medicaid under Obamacare, and he left office with a reputation among the party’s stalwarts as, you know, RINO. And as for Republican Jim Gibbons, he’s … safe and sound at home, hopefully!

To reach today’s Republicans, who are getting, shall we say, mixed messages from their president, a public service announcement should feature today’s Republicans. With today’s Democrats.

So, a modest proposal — or maybe it’s more of a challenge than a proposal: A video PSA featuring Democratic Gov. Steve Sisolak and his opponent in 2018, Republican Adam Laxalt, as well as Nevada Democratic Sen. Jacky Rosen and her 2018 opponent, former Republican Sen. Dean Heller. For good measure, might as well toss in respective state party chairs, Democratic William McCurdy and Republican Michael McDonald. All of them telling Nevadans to stay home.

If we’re all in this together, let’s all be in this together, no?

“Because we are less likely to be manipulated by a message that warns us that it is manipulating us, producers of commercials try to incorporate an identifying tag in an inconspicuous way.”

–Kathleen Hall Jamieson and Karlyn Campbell, The Interplay of Influence, 4th edition

What is a Public Service Announcement?

Public Service Announcements (PSAs) are a type of advertising. Understanding the elements that make this type of advertising effective is an important process of creating an effective PSA. The quote cited above points out that commercials should try to involve the viewer in the persuasive message while delaying the presentation of information that identifies the message as persuasive. Any sample of commercials or PSAs will shows this technique in action. Discuss with students the claim that people are less likely to be manipulated by a message when they are aware of its persuasive intent. When is this true and when is it not? What examples can be used to support or refute this claim?

TRY THIS! ACTIVITY

Watch a sample of public service announcements and have a discussion to develop a long list of all the elements that they have in common. For example:

1. Elements Of A PSA

  • short
  • goal is to change attitudes or behavior
  • use emotion
  • identifying tag for the organization or cause comes at the end

Then create a comparison contrast chart showing the similarities and differences comparing public service announcements to commercials for products. See how many different similarities and differences you can generate, using the example below to get started:

2. How Are PSAs And Commercials Similar And Different?

There are many more similarities than differences. Both identify a specific target audience, set measurable goals for the campaign, and design messages that use attention-getting techniques. Commercials often have goal of increasing people’s awareness of the brand while PSAs often have goal of changing attitudes and behaviors.

3. Frequently Asked Questions About PSAs

Q: What is a public service announcement (PSA)?
A: Public service announcements (PSAs) are commercials that are sponsored by a non-profit organization to convey pro-social information to the public, or reinforce or change attitudes about specific issues. Many private organizations sponsor their own PSAs to raise awareness about the warning signs of stroke, for example, which may be sponsored by a local hospital. A “get your dog spayed” PSA might be sponsored by the local Humane Society. On MTV, the “Rock the Vote” campaign to encourage youth voter registration was sponsored by a non-profit organization which created PSAs featuring many popular musical artists and celebrities.

Q: Why are PSAs on television or in print media?

A: Television stations meet part of their responsibility to serve the needs of the community by airing public service ads. This responsibility is stipulated by the FCC, the Federal Communications Commission, which in 1934 declared that broadcasters “should serve the public interest, convenience and necessity.” Many non-profit and social service agencies have discovered that advertising is an effective way to reach large numbers of people, and can be highly effective in changing attitudes and behaviors.

Q: Who decides how PSAs get broadcast or placed in print media?

A: Because the producers of a PSA do not pay for the time or in which the PSA is aired, they cannot control when or how frequently it gets shown on TV or radio or placed in a newspaper or magazine. Media outlets decide which types of PSAs are appropriate for their target audience.

Q: When are PSAs aired?
A: Stations tend to place PSAs in time no one else has purchased. For example, you’ll see PSAs more often early in the morning or late at night, when few viewers are watching. You may also see PSAs during the local evening news when stations are trying to communicate their goodwill to community leaders. Each television station decides to air PSAs individually. Networks and cable television channels also make their own decisions about when, how often, and what type of PSAs to air.

Q: What is the Partnership for a Drug-Free America?
A: The Partnership for a Drug Free America is a private, non profit coalition of professionals from the communications industry, whose collective mission is to reduce demand for illicit drugs in America through media communication. More than $2 billion in broadcast time and print space, and 400 anti-drug ads have been donated in the ten years since the Partnership was founded.

Q: What kinds of criticisms have been made about PSAs?
A: Public service announcements are not without their critics. Some people have noted that PSAs primarily frame issues in terms of individual behavior, like “what you can do” about crime, pollution or drug use. PSAs rarely point out the importance of actions that groups of people could take, or the importance of policies and laws in helping solve social problems like crime, pollution or drug use.

Judges and contestants celebrating at “The Winnies.”

The Yale School of Public Health recognized its students’ artistic ingenuity with a schoolwide video awards show that featured big prizes and big fun while raising awareness of important public health issues during National Public Health Week.

The school’s Winslow Auditorium was transformed into an Oscars-like setting on April 2, complete with a plush red carpet, glittering selfie station, catered food and even popcorn vendors.

Twelves videos in the form of short public service announcements were in contention for the $2,500 top prize in the inaugural Roger Barnett Public Health Video Challenge, also known as the Winnies. The challenge was made possible by a donation from Barnett, an alumnus of Yale College and the Yale Law School.

“Last year, I shared with Roger my goal of having students learn how powerful communications and media can be in promoting good public health practice,” said Yale School of Public Health Dean Sten H. Vermund, who served as the master of ceremonies. “In response, he offered funding for this competition in hopes that these videos will help raise awareness of the incredible work by our students and faculty here at YSPH.”

Entries were evaluated on originality, the way the science was presented, how well the chosen topic was explained, how well the video engaged viewers and overall production quality.

The panel of judges was comprised of television producer and pediatrician Dr. Neal Baer (ER, Law & Order: SVU); four alumni: Emmy-nominated ABC television producer and YSPH alumna Susan Schwartz, M.P.H. ’80; health communications video producer Linda Bergonzi-King, M.P.H. ’90; YSPH lecturer Jonathan Smith, M.P.H. 11; Scott Rosenstein, M.P.H. ’04, MA ‘04; and several YSPH faculty and staff.

The $2,500 top prize went to Saskia Comess, M.P.H. ’19, for her video “What About the Air We Breathe?” highlighting the global public health threat presented by fine particulate matter in toxic air. Comess took an edgy Bill Nye the Science Guy approach to her video that was both informative and entertaining.

“I’m very happy to have won,” Comess, an environmental health sciences student, said later as she cradled her award— a book-sized wire sculpture of a movie camera— that served as the official “Winnie,” the school’s version of the Oscar named after Yale School of Public Health founder Charles-Edward Amory Winslow. “It was really fun putting the video together. … I’m just really happy to make people laugh and to have it be educational about a subject that is so important to public health.”

This year’s top winner was announced via video by actress Sara Gilbert, a two-time Emmy Award nominee known for her role as Darlene Conner on the ABC sitcom Roseanne and for her role as co-host of the CBS daytime talk show The Talk. She also has a recurring role as Leslie Winkle on CBS’s The Big Bang Theory.

“Congratulations to the Yale School of Public Health students for bringing attention to these important public health topics with your videos,” Gilbert said from the set of The Talk. “I admire your passion in pursuing such an important career path to ensure public health equity in the world.”

The $1,500 second place prize went to Kelsie Cassell, Ph.D. ’22, Department of Epidemiology of Microbial Diseases, and Victoria Harries, Ph.D. ’24, Department of Anthropology, who teamed up to produce an animated short about antimicrobial resistance. Cassell and Harries said that they used animation to make the science easier to understand.

While it was a first time effort for both, Cassell said she could see the value in presenting difficult science information to the public via the video format. “I think it has great potential,” she said.

Harries and Cassell said they felt lucky to be among the prize winners given the strength and creativity of all of the videos entered into the contest. The second place prize was announced by Baer via a video message.

Sacha Hauc, M.P.H., ’20, took the $500 third place prize for his video focusing on mental health and suicide awareness. A stark, black and white short stressing the importance of breathing to maintain emotional balance, the video featured close-ups of different individuals taking a slow, deep breath interspersed with key statistics and important mental health messages.

“I wanted to show that mental health is something everyone experiences to some degree and it shouldn’t be stigmatized,” Hauc said.

Many graduate management trainees are faced with a dilemma: what or who am I aspiring to be? Photograph: Lorne Campbell for the Guardian

Many graduate management trainees are faced with a dilemma: what or who am I aspiring to be? Photograph: Lorne Campbell for the Guardian

A ny answer to the question, ‘what makes a good public servant?’, is a good starting point for a question that senior public service managers increasingly find themselves revisiting – what (if anything) should we do with our talent management programmes?

I expect that this is a question that both civil service and local government graduates will be looking to address through our shared, but different experiences when we meet for the first time at a joint Civil Service Fast Stream and National Graduate Development Programme (the local government graduate scheme) speed networking event today.

The coalition government has demonstrated a changeable approach to public service talent management schemes in its first year of government. It has committed to an extra £4m investment into TeachFirst, a graduate scheme for trainee teachers in challenging inner city schools. It froze all external recruitment to Whitehall (with the exception of the Civil Service Fast Stream which continued to be open to graduate applicants). Last week, it was announced that there would be significant cutbacks to the National Graduate Development Programme. It would be easy to dismiss the apparent variability in government’s treatment of talent management schemes as inherently superficial, political and reactionary. But the variability is instead both reflective of, and forcing a healthy debate about how concepts such as talent, value for money, capabilities, and experience have to undergo the most radical redefinition in the history of the welfare state.

It is a truism that talent management schemes are supposed to identify ‘talent’. It is a truism that they are expected to develop identified ‘potential’ (often, but not always young graduates) to deliver ‘value for money’ for the organisations they are trained within. It is also a truism that they provide ‘experience’ to those with such capabilities to help them to navigate the specific problems posed by the areas they work within. But they are truisms that conceal a paradox at the heart of the question of what makes a good public service manager.

This is most apparent when we examine the dilemma that many graduate management trainees often find themselves in. As a young trainee, what or who am I aspiring to be? Am I expected to be a professional civil servant – adept at navigating the tricky political waters of a democratically accountable service, and therefore learning under the guiding hand of my more experienced colleagues? Should I be taught, as Sir Humphrey teaches the young Parliamentary Private Secretary in ‘Yes Minister’, that government ‘”is not about morality, it is about stability; keeping things going, preventing anarchy, stopping society falling to bits. Still being here tomorrow”?

Or am I expected to be a direct counterweight to that culture of stability – to be the bright young upstart with fresh ideas who has been brought into the organisation precisely because I am untouched by the curse of ‘keeping things going’? Examples of such counterweights are organisations such as FutureGov (which specialises in using innovations in web technology to manage change in government – and is itself founded by alumni from the NGDP).

The real answer is both– and neither. It’s also the answer to the question I asked at the very outset of this article – what makes a good public service manager? The very fact that public services face the economic and strategic pressures they do means that there is a desperate need for innovators in public service – those who can see the pressures public services face without oversimplifying those pressures, and who can use the new technological and scientific tools we are equipped with in this century to arrive at workable solutions. Public services require those with the vision to imagine how a service could be radically different.

But at the same time, the resistance associated with culture change in government requires an ability to understand the mindset of the ‘traditional’ public servant. It requires the emotional intelligence to understand what motivates and influences those who need to accept the change in order to make the change happen. And it requires tenacity and emotional stamina to then exercise that influence against considerable resistance.

So part of what makes for a good public servant is enough critical distance from the public service to imagine that it could be a different way. And part of what makes a good public servant is enough proximity to the public service to make it a different way. This is a difficult tightrope to walk, but walk it we must.

This is why the question ‘what makes for a good public servant?’ must be at the heart of any review of talent management programmes in public service. It also demonstrates why talent management is never simply an operational question – of what to do with one’s resources to manage talent. Talent management is inherently a policy issue because embedded within our answers to how public service graduates should be recruited and developed are our assumptions about what we think should happen to public services.

Reema Patel is a fast track manager at Essex County Council

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School administrators should fully utilize school public address systems and exercise care in the selection of school announcers. Good announcers provide a friendly and cordial relationship between competing schools and the general public and assist with crowd control. An announcer should be mature, have good judgment, and be emotionally stable. Many situations arise that require quick judgment and a cool head. A good voice is important; nothing is more annoying than a lot of jumbled words spoken too quickly to be understood. Too much verbalizing also hinders crowd enjoyment of the contest.

Guidelines For School Sports Announcers

The primary function of a school public address system is to convey pertinent information about the game. Announcers are not part of the cheering section. They should never incite the emotions of the spectators. Information should be given with the same tone concerning both the home team and the visiting team whether they have made a touchdown or scored the winning basket. The announcer should remember at all times that the sole justification for his function is conveying simple, straightforward, unemotional information. When there is nothing significant to announce, silence is golden.

All announcements should be authorized by a designated school administrator. There should be no political announcements or advertising of liquor or tobacco. It is advisable to use a cutoff microphone so that nothing will go into the PA system other than what is intended. Many embarrassing situations can be avoided with cutoff mikes.

Pertinent Information For All Sports

Prior to announcing the starting lineup, announcers may wish to use some of the pre-game announcements available on the UIL Web site to encourage good sportsmanship and proper treatment of game officials. (Spot Announcements and Public Service Announcements may be used prior, during and following games.)

Announce the records of the two competing teams in previous contests and their records of wins and losses during the current season. Announce the starting players and their numbers for both teams, as well as substitutes, their names and numbers, and the names and numbers of the players they replace. Announce the officials and their positions (when pertinent).

Techniques For Announcing Football Games

When the game starts, certain information should be given for both the offensive and defensive teams. On the offensive teams there should be included such items as: 1) who is in receiving position on the kickoff, 2) who kicks the ball, 3) who makes the tackle, 4) who receives the snap from center on scrimmage plays, 5) who is back in deep punt formation, 6) who does the punting, 7) who handles the ball in the back field, 8) who does the passing, 9) who receives the pass or for whom the pass was intended, 10) who runs with the ball, 11) who executes good blocks, 12) who fumbles the ball, 13) who recovers the fumble, 14) who holds the ball on P.A.T., 15) who kicks on try for point.

On the defensive team it is good to announce: 1) who receives the kickoff, 2) who makes tackles, 3) who intercepts or breaks up forward passes, 4) who takes out the interferences, 5) who blocks kicks, 6) who plays safety when the offense is in punt formation, 7) who receives punts, 8) who recovers fumbles.

The announcer can assist the crowd by interpreting the signals of the officials for violations as they are given on the playing field. Announcers should be thoroughly familiar with these signals and should never “second guess” an official by announcing the violation before the official gives the signal.

The downs and yardage should be announced regularly. If the scoreboard is in view of all spectators, this need be done only on occasion. It is good for the position of the ball on the field to be announced from time to time due to the fact that some spectators may not be able to get this information from their positions in the stands. The approximate time left in the periods is of interest if the scoreboard does not provide this information.

It is generally considered best to have at least two assistants, one checking the home team and the other the visiting team. These assistants are usually referred to as spotters. It is more practical to use regular spotters from each team for every game. The teamwork that goes on between the announcer and his spotters has much to do with the success of the public address system. It is also good for the announcer and his spotters to be on hand thirty minutes or more before game time with programs and other materials and information to be used during the game. If the announcer is not in an enclosed booth, clipboards with rubber bands are necessary to secure all materials and keep them in position for use.

Techniques For Announcing Basketball Games

During a basketball game, announcers should announce the player who scored, the player charged with a foul, the player attempting a free throw, the team granted a time out and the length of the time out, and any players entering the game. Announcers should not announce the number of points a player has scored, the number of fouls on player, the number of team fouls, the number of team time outs remaining, the type of foul or violation or an emphatic 2 or 3 point goal.

Announcers should not make announcements while the clock is running or while the clock is stopped and the ball is alive, such as during a free throw or a throw in. Doing so could potentially affect communication of coaches, players, or be disconcerting.

The appropriate time to make to make announcements or comments is during times when the clock is stopped and ball is not live, such as time outs, between quarters, pre-game, half time and post game.

The ultimate guide to public consultation: What it is, why do it, and how to do it well

Public Consultation is a huge topic so we’ve broken it down to several sections for you, starting with exactly what is public consultation, when it is required, the benefits of public consultation when it’s done right, and the tools you need to achieve successful consultation processes.

What is Public Consultation?

Public consultation is a process that involves the public in providing their views and feedback on a proposal to consider in the decision-making.

Underpinning effective consultation are two key assumptions. Firstly, that the public are perfectly capable of making sense of complex issues. Secondly, those decision-makers are not necessarily experts on the issues for which they are deciding or debating. Evidence suggests that this holds true for the vast majority of cases.

Over the last decade, approaches to public consultation have ranged from short-term programs to meet the regulatory requirements to a longer-term focus on relationship building and proactive risk management. Today, the terms Public Consultation and Stakeholder Engagement are emerging as inclusive and continuous dialogue between a company (or decision-maker) and the public (or stakeholders) that encompasses a range of activities and approaches and spans the entire life of the project.

Who is the public?

The public, often referred to as stakeholders, are individuals and organizations that are affected directly or indirectly by a project or a decision, as well as those who have the ability to influence the decision, both positively and negatively. They can also be people who simply have an interest in the project.

Policy makers and project proponents will often need to strike a balance between consulting those who are significantly affected by a proposal and consulting a wider group of people who will not be directly affected, but who will have a reasonable fear that they might be, or will have strong feelings about an issue. The matter of defining the ‘public concerned’ for a consultation is highly fractious as it is often a factor of the available resources.

Questions that help identify the “public” or “stakeholders”:

  • Who is affected by this decision? – For example, the local community, neighbours, landowners, local businesses.
  • Who may have influence on the decision? – For example, the centre and local government departments, religious leaders, politicians.
  • Who knows about the subject? – for example, the academic community, NGOs
  • Who has an interest in the subject? – For example, community groups, groups with special interests.

Why is Public Consultation Important?

“Good consultation costs money but poor consultation can cost a lot more”

Successful public consultation means different things to different individuals and organisations. For some, it means improving their brand image, increased stakeholder support and reduced external risks. For others, it is about meeting regulatory or lender requirements, or gaining broad community support to obtain ‘social license to operate’. Although success may look a little different for companies and organisations operating in different market sectors, most of them agree that high quality stakeholder management and engagement helps achieve better project outcomes.

Benefits of public consultation include:

  • It acknowledges the desire for humans to have a say in decisions that affect their lives. More importantly, it provides an opportunity for the affected people (and interested parties) to have a say in decisions that affect their lives.
  • It provides the decision makers a better understanding of the stakeholders’ values, interests, issues, and concerns about the proposal to incorporate into decisions and ultimately empowers them to make better decisions.
  • It facilitates understanding on the proposal (for the public), and problems and opportunities (for the Consultor).
  • It generates new ideas to be considered and evaluated throughout the development.
  • It encourages the public to provide meaningful input into the decision-making process.
  • It helps create a strong foundation for long-lasting and trustful relationships between the project and the stakeholders.
  • It helps organisations enhance risk management and have better project outcomes.
  • It informs the public and helps them accept any resulting changes.

When is Public Consultation Required?

Public consultation is oriented towards making decisions

For most sectors, public or private, public consultation is generally required during the planning phase.

For governments, consultation can be applied to a range of topics such as draft legislation and rules, budgets, policy development and spatial planning.

In the case of the European Commission, stakeholder consultations are carried out to support the preparation of:

  • Policy communications/white papers
  • Legislative proposals
  • Spending programmes
  • Delegated acts and implementing acts with important impacts, i.e. subject to an impact assessment
  • Evaluations of existing policies or programmes.

In the United Kingdom there is only voluntary, blanket guidance for government departments and other public bodies for engaging stakeholders when developing policy or legislation. However, there are legal duties for certain government bodies to consult such as the NHS Act 2006 Section 14Z2 for health commissioning groups and the Planning Act 2008, which requires pre-application consultation on nationally significant infrastructure projects.

Specific legal obligations may also be straddled by a number of non-specific statutory requirements such as:

  • The need to carry out environmental impact assessments
  • The need to carry out equality assessments
  • Freedom of Information and Data Protection Laws.

There are different public consultation and disclosure standards set by the regulators and borrowers for the private sectors. And the consultation requirements can depend on the level of anticipated social and environmental risks and impacts a project is likely to create. For example, the Equator banks (borrowers) require projects with potential significant adverse impacts in non-OECD countries to undertake vigorous consultation and disclosure activities throughout the project’s lifecycle to the bank’s satisfaction that the project has adequately incorporated affected communities’ concerns.

It is important to note that when consultation activities are driven by rules and requirements, the consultation rarely extends beyond the planning phase and is seldom integrated into the core business activities. Over the last decade, approaches to public consultation have chance from short-term means of meeting the regulatory requirements to a longer-term focusing on relationship building and proactive risk management.

Guide to Public Prayer

Ask, and it will be given to you; seek, and you will find; knock, and it will be opened to you. For everyone who asks receives, and the one who seeks finds, and to the one who knocks it will be opened.

Introduction

The way we pray in secret (Matt 6:6) is different from the way we pray in public. Private prayer is heightened by the reality of our personal relationship with God. Though we pray as part of the Church, remembering others in our prayers, we are praying in such a way that our own relationship with God is cultivated and deepened.

Public prayer is different. When one prays in public he or she prays not as an individual, but on behalf of the entire church. More than that, though we are praying to God, we are to be mindful of those listening to us. Our prayers are to edify and build up those that hear us (1 Cor 14:13 -19). You shouldn’t think it’s necessary to write your prayer, but you should be intentional in putting thought into the content and manner of the prayer. The following are some directions meant to be a help for those praying in public. These directions are both practical and theological in nature.

Remember that these directions are meant to be a help and not some rigid pattern to follow. They are not part of a check-list to tick-off, or a series of requirements to follow. Instead, they are designed to help make our public prayers to be the most glorifying to God and edifying to his people.

Pray in the Plural

Again, remember that when you pray in the worship service, you are praying on behalf of the entire church. You are leading everyone to the throne of God. Thus, you should not say things like, ‘I pray’ or ‘I’m asking.’ Pray in the plural with phrases like, ‘We come before you this morning’ or ‘We pray now,’ etc. This also follows the pattern of prayer the Lord gave us (Matt 6:9).

Pray the Scriptures

The language of the Bible is always right, safe, and edifying to God’s people (2 Tim 3:16 -17). It is always powerful and effective at gripping the believer’s heart (Heb 4:12 -13). It will always lead us to pray with kingdom priorities (Matt 6:33 ). Therefore, whenever possible, you should try to use the very words of the Bible in your public prayers.

Pray the Gospel

There is nothing more encouraging to God’s people than a prayer that is full of Christ and grace we have received through him. Whenever possible, offer praise and thanksgiving for Christ’s saving work on the cross. Make the reality of the gospel the basis and motivation of your prayers (Eph 3:7-14).

Pray an Appropriate Length

Various occasions call for varying lengths of prayer. Basically, we are saying that one should offer a prayer that is neither too long nor too short (Ecc 5:2; Matt 6:7). Often, wisdom in this area comes over time as you listen to the prayers of others and gain personal experience in praying publicly.

Pray with an Appropriate Tone and Attitude

Because God desires the prayers of his people, we should come boldly to his throne with confidence that he will hear us (1 John 3:21-24; Heb 4:16). This does not mean that we should go carelessly before God in prayer. It is still the humble person that attracts God’s gaze (Isa 66:1-2). But it does mean that our prayers should be full of hope and joy in the goodness and power of the Lord to whom we are praying.

Furthermore, those praying in public should not use pretentious, overly familiar, or irreverent language. Language that is flippant and jokey is never befitting prayer (Ex 20:7; Heb 12:28 ). Neither is language that is exaggerated in its importance appropriate; public prayer should not seek to impress anyone (Matt 6:5).

Pray with Spiritual Preparation

Make sure that before you pray, your heart is right before God (Ps 66:18). The night before, or the morning that you are to pray, examine your life and make any necessary confession and repentance so that you will be fit to bring God’s people to his throne of grace in prayer (Heb 7:27).

How to create a good public service announcement film

What does service even mean to a guy like Ted Cruz? I’m not saying that a guy like Joe Biden is anywhere near perfect, and I won’t say that he hasn’t benefited greatly from his decades in politics, but the man is a lifelong public servant. President Obama was a public servant. Bill Clinton was a public servant. Alexandria Ocasio-Cortez: A public servant. Beto O’Rourke? Public servant. Bernie Sanders? Lifelong public servant.

Being a public servant does not mean you don’t collect a paycheck. It doesn’t mean you can’t amass power, influence, and money — those things tend to accrue to good public servants — but it does mean serving the public. The whole idea is to serve one’s constituents. It means being there when needed. It means showing up, or making phone calls, or offering comfort. It means trying to at least feign some empathy.

You know being a public servant does not mean? Jumping on your plane with your family and flying to Cancun during one of the hardest weeks in the history of your state, when millions are without power and water, when they’re stuck inside or living in shelters because their apartment complex burned down when someone tried to light a fire because they didn’t have any heat (an actual thing that happened in Texas).

This is not being a public servant, y’all:

It appears in the middle of the worst energy crisis in the history of Texas, @tedcruz is on his way to Cancun with his family. pic.twitter.com/aEdiqdn70j

[email protected] on the left is you on an airplane going to cancun. On the right is one of your constituents freezing in her house with no power, no water, no heat. She is 100 years old. pic.twitter.com/FoPZeGaRGo

I know some of you are concerned (jk) about Ted Cruz’s well being during the power outages and lack of drinkable water for millions in Texas, but not to worry: he’s vacationing in Cancun. What else would the country’s biggest douchebag be doing? https://t.co/vMVi7ZknDT

As the din of criticism intensifies against Ted Cruz for flying off to Cancun while Texans suffer, try to understand how badly he needs a nice vacation after his hard work aiding a violent insurrection.

You could have had this guy, Texas? But Republicans got wrapped up in some weird ideas about meatless burgers.

We made over 151,000 calls to senior citizens in Texas tonight. One of our vols talked to a man stranded at home w/out power in Killeen, hadn’t eaten in 2 days, got him a ride to a warming center and a hot meal. Help us reach more people, join us tomorrow: https://t.co/WOLn2HCrm1

There’s a lot of Ted Cruzes in Texas, though, aren’t there?

Rick Perry says that going without power is “a sacrifice Texans should be willing to make” to keep their power grid deregulated.

23 people have died.

Regulation keeps the power on and keeps people alive.

— Secret Agent Number Six (@DesignationSix) February 17, 2021

TX Rep. Lloyd Doggett: “As Texans freeze, Greg Abbott follows a familiar playbook—shirking responsibility, blaming others for his own failures to prepare, to prevent, to respond. Instead of helping … he joined Trump cheerleader Sean Hannity last night to spew misinformation.”

Just when I think our public officials like @GregAbbott_TX have done everything they possibly can to tell us they don’t care if their incompetence and dishonesty is killing us, #CancunCruz says “Hold my beer.”

— Kurt “Masks Save Lives” Eichenwald (@kurteichenwald) February 18, 2021

This dude is the mayor of Colorado City, Texas.

I mentioned this the other day on Twitter, and it’s worth mentioning again: It’s not the fault of “Texas.” Don’t blame Texas. There are more Democrats in Texas than in the entire population of Vermont, New Hampshire, Maine, and Rhode Island combined. There are more Democrats in Texas than in any other state other than California or New York. But we need to make more. Texas politicians right now are probably helping our cause more than any registration drive could.

To wit: I heard from folks back in Arkansas that they received a foot of snow this week. That’s a decade’s worth of snow for Arkansas. This is Texarkana, one of those novelty cities that is halfway in Texas and halfway in Arkansas. Don’t this just say everything?

One state has snow plows. The other doesn’t.

One side of this street is Texarkana, Arkansas.

The other side is Texarkana, Texas.

“By failing to prepare, you are preparing to fail.”

There is a leadership failure in Texas…pic.twitter.com/EJ2QtLudXK

How to create a good public service announcement film

A Small Appreciation for the Unsung Heroes of the Startup Scandal Series

How to create a good public service announcement film

‘Morbius’ Spoilers: How The End Credit Scenes Reveal Sony’s Spider-Man Plan

Dustin is the founder and co-owner of Pajiba. You may email him here, follow him on Twitter, or listen to his weekly TV podcast, Podjiba.

Autonomous Security Robots Deliver Important Messages at Client Locations During Pandemic

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How to create a good public service announcement film

Autonomous Security Robots Deliver Important Messages at Client Locations During Pandemic (Graphic: Business Wire)

  • How to create a good public service announcement film

Autonomous Security Robots Deliver Important Messages at Client Locations During Pandemic (Graphic: Business Wire)

MOUNTAIN VIEW, Calif.–( BUSINESS WIRE )–Knightscope, Inc., a developer of advanced physical security technologies utilizing fully autonomous robots focused on enhancing U.S. security operations, announced today that it has created and deployed numerous COVID-19 Public Safety Announcements across its fleet of Autonomous Security Robots (ASRs). Knightscope’s clients are effectively all considered “essential services” (law enforcement agencies, hospitals, security teams, etc.), so the Company has been hard at work keeping all of its machines-in-network operating across the country – even during the pandemic. The robots have been working tirelessly 24/7 without interruption since they are immune and not subject to any shelter-in-place orders.

“We are pleased to announce that our COVID-19 Public Safety Broadcast Announcements feature is now live and deployed in production,” said William Santana Li, chairman and CEO at Knightscope. “We offered this as a free upgrade to all Knightscope clients as part of our Machine-as-a-Service (MaaS) subscription offering. The majority of our clients were excited to activate the feature, with many even asking for their own custom messages tailored to their respective facilities.”

The over-the-air free upgrade includes the following broadcast messages that can be announced by our K1 Stationary, K3 Indoor, or K5 Outdoor Autonomous Security Robots (ASRs):

  • “Please maintain a safe distance between you and other people – I recommend at least 6 feet.”
  • “Thanks for joining me for a breath of fresh air. We don’t have to remain indoors, but let’s avoid being in close contact with other humans.”
  • “Be sure to wipe down any surfaces you come into contact with. Please disinfect your hands with an alcohol-based sanitizer and avoid touching your face.”
  • “Washing our hands is fun! Oh, wait. I don’t have any hands.”
  • “If you are feeling ill, please refrain from entering this facility. Instead, please push the button on my head to speak with a human.”
  • “Please refrain from physical contact, including shaking hands.”
  • “Social distancing is in practice and required here.”

These announcements can be made when a person is detected, randomly, by time, by location or issued manually by a law enforcement officer or security professional utilizing our state-of-the-art user interface, the Knightscope Security Operations Center (KSOC).

SUPPORT ESSENTIAL SERVICES: PURCHASE SHARES IN KNIGHTSCOPE TODAY

Knightscope is currently accepting accredited and unaccredited investors as well as domestic and international investors from $1,000 to $10M completely online. Click here to invest today and be a force for good.

About Knightscope

Knightscope is an advanced security technology company based in Silicon Valley that builds fully autonomous security robots that deter, detect and report. Our long-term ambition is to make the United States of America the safest country in the world. Learn more about us at www.knightscope.com. Follow Knightscope on Facebook, Twitter, LinkedIn and Instagram.

Legal Disclaimer

Knightscope and www.knightscope.com are operated by Knightscope, Inc. Investment opportunities in the Reg A+ offering are not a public offering, are private placements, are subject to long hold periods, are illiquid investments and investors must be able to afford the loss of their entire principal. There is no guarantee that Knightscope will register its shares with the SEC or any stock exchange. Offers to buy or sell any security can only be made through official offering and subscription documents that contain important information about risks, fees and expenses. You should conduct your own due diligence including reviewing in detail the Offering Circular and consultation with a financial advisor, attorney, accountant, or other professional that can help you to understand the risks associated with the investment opportunity.

Forward-Looking Statements

This release may contain forward-looking statements regarding Knightscope’s proposed public listing of its securities and the timing thereof, projected business performance, operating results, financial condition and other aspects of the company, expressed by such language as “expected,” “anticipated,” “projected” and “forecasted.” These statements also include estimates of the pace of customer adoption of the company’s products, engineering developments and prototype capabilities. Please be advised that such statements are intentions or estimates only and there is no assurance that the results stated or implied by forward-looking statements will actually be realized by the company, or that the company will be able to consummate its planned goals (including without limitation, a public listing of its securities). Forward-looking statements may be based on management assumptions that prove to be wrong. The Company’s predictions may not be realized for a variety of reasons, including due to inability to raise a sufficient amount of funds, a lack of marketability for the company’s securities, failure of business operations, competition, customer sales cycles, and engineering or technical issues, among others. The Company and its business are subject to substantial risks and potential events beyond its control that would cause material differences between predicted results and actual results, including the company incurring operating losses and experiencing unexpected material adverse events.

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Publisher Summary

This chapter presents the fundamentals of public relations. The public relations practice is fundamentally that of communication. Many chief executive officers have added a “third hat” with the role of marketing. Budgetary restrictions for PR departments, often looked upon as non-income-producing, are a major cause of negative feelings. The museum director must understand the ramifications of good public relations services. A PR generalist would experience difficulties in organizing and managing a museum’s day-to-day needs in these changed, and still changing, times. The task of managing a museum’s public relations cannot and should not be a matter for a person who merely has a background or interest in art or who has a flair for the precise and proper word.

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How to create a good public service announcement film

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Although there is a huge gap between the private sector and public interest salaries, public interest jobs offer a number of key advantages over private practice. Below are six advantages of public service work.

Furthering the Public Good

A primary reason lawyers and others undertake public interest or pro bono work is to further the public good. Helping underserved people, groups, and causes can provide a feeling of personal satisfaction and achievement that you might not gain defending large corporations in private practice.

Public interest work can allow you to achieve greater goals beyond earning a paycheck, such as working to effect societal change, supporting an important public cause, or providing equal access to justice for needy individuals and organizations. In fact, the lowest-paid lawyers (typically those doing public interest work) report the highest levels of happiness.

Public interest and pro bono work also provide the opportunity to become involved in your local community by performing public service activities of a legal and non-legal nature. For students, it is sometimes easier to find internships with public interest employers than with law firms and for-profit organizations, who tend to hire on a very limited basis for summer jobs. And it’s sometimes possible to get funding for your public interest summer job from your law school or from a nationwide public interest organization, such as Equal Justice Works.

Valuable Work Experience

Law students, new lawyers, paralegals, and other legal professionals can gain valuable work experience through internships in the public interest sector or via pro bono work in law school. Such experience is important at a time when jobs are scarce; many employers do not have the time or resources to train new attorneys and legal personnel.

Since small firms want to hire candidates who can hit the ground running, and large firms often funnel substantive legal work to experienced associates, working in the public interest sector can help you gain the work experience you need. Public interest work is a great stepping stone to private practice and employers appreciate a commitment to public service.

Better Work-Life Balance

Public interest jobs typically offer a better work-life balance than law firm jobs. Nine-to-five work days, flexible schedules, and part-time opportunities are common in the public interest sector. Unlike private practice, individuals employed in non-profits, the government, and legal service organizations are not under pressure to meet high billable hour quotas, gain face-time with partners, or spend free time on client development activities. The work culture is often more relaxed because the focus is on service rather than profit.

Exposure to Multiple Practice Areas

When you join a law firm, you are typically assigned to a specific practice group. However, public service and pro bono work can help new grads explore a variety of practice areas while performing valuable work. At a legal service organization, for example, you might assist with a variety of cases ranging from landlord/tenant and immigration issues to child custody and civil rights. You will gain valuable insight and useful knowledge in the procedural and substantive issues surrounding many areas of law.

Mentoring and Networking Opportunities

If you are a student or new graduate, public interest and pro bono work can also help you gain mentors, networking contacts, and job references. While law firms and corporations are often focused on the bottom line, public interest venues are less focused on profit.

Therefore, they may offer more time to develop mentoring relationships and contacts. And taking on a pro bono project organized by the local bar association can be a great way to meet practicing attorneys in areas of particular interest since they often volunteer to serve as mentors to newer volunteers.

Recognition and Honors

Lawyers have an ethical obligation to provide public service and give back to the community. This duty also extends to some other legal professionals, such as paralegals. Many law firms and legal organizations recognize and honor lawyers and legal professionals who have demonstrated leadership in their community by engaging in public service and pro bono activities.

Hiring managers also appreciate a commitment to pro bono and public service work. Therefore, this type of work experience can be a resume-booster.

by Roberta Rewers – Senior Communications Coordinator

October is National Community Planning Month — and this year’s theme is Healthy Communities, Healthy People. Check out 10 ways to celebrate National Community Planning Month from APA’s communications team. For more information, visit the National Community Planning Month resource center.

The achievements of planning are celebrated in October with National Community Planning Month. This year’s theme is Healthy Communities, Healthy People.

Highlight the importance of planning and planners this October during National Community Planning Month. This year’s theme is Healthy Communities, Healthy People. The theme underscores the impact that the built environment can have on residents’ health. Call attention to your community’s health this year — plan a hike, a bike ride, or even just a walk through a neighborhood.

Also during October, APA announces the annual designees of its Great Places in America program. Check out this year’s and previous designees.

10 Ways You Can Celebrate National Community Planning Month

Not sure what to do this October to celebrate National Community Planning Month? Check out what other communities have done under the Share Your Activities. And don’t forget to submit your own activities, e-mail them to [email protected]

  1. Proclaim October as National Community Planning Month.
  2. Honor your Elected and Appointed Officials and Commissioners during a city council meeting.
  3. Call attention to planning In Your Community by holding a neighborhood tour, creating an exhibit about the community’s planning history or holding a department open house.
  4. Create a reading list of “must-read” planning books. Organize a book discussion group around a planning book.
  5. Participate in a career day, and inspire future students to become future planners
  6. Take planning off campus and organize a box city event for a local youth organization.
  7. Screen a planning-focused film.
  8. Get social. Use the #planningmonth hashtag and promote planning through your website, Facebook, Twitter, Instagram or other social media outlet.
  9. Sponsor a community photo contest. Ask residents to photograph their favorite places within the community.
  10. Invite a planning guest speaker to your community, neighborhood association or organization meeting. Find planners through APA’s Ambassador’s Program.

You can help spread the word about the importance of planning. Use the hashtag #planningmonth in your social media posts.

How Do You Love Planning?

Count the ways and share them in October – National Community Planning Month.

Make APA’s “I ♥ PLANNING” logo your profile image and use #planningmonth to show your love on social media. Download your Profile Pic

Public Service Announcements: APA has created recorded and live-read public service announcements (PSAs) to celebrate the importance of planning this October. Listen to PSAs