How to create a corporate identity

December 17, 2019 By Hitesh Bhasin Tagged With: Branding

The corporate identity or in other terms, corporate image is the way a firm presents itself to internal or external stakeholders which may include employees, their customers or the shareholders of the company or the general public.

Generally, the corporate image or identity would mean a symbol or a picture or in a few cases, a popular product of the company for the general public, but it is much more than that. Along with these things, the corporate identity includes the communications of the company and is visualized by the trademark or logo of the company.

The important point here to consider is the homogeneity of the communications of the company will produce a consistent corporate identity.

Table of Contents

Importance of Corporate identity

An identity of the company is like the identification card of any person or a social profile of the person. It helps others to acknowledge and maintain the image of the company and it is expected of a company to proactively build a corporate identity.

Following is the importance of building corporate identity:

  1. A homogeneity of corporate communications and will establish consistency of the company
  2. Establish a USP of the company with respect to the brand value
  3. Help differentiate from the rest of the competitors
  4. Efficiently help to engage with the internal as well as external stakeholders to build a long-term association in terms of customer loyalty

Building Corporate Identity

Building a long-term corporate identity is essential for success in any kind of business. Here are a few steps to build a corporate identity:

1) Origin :

Consider the reason for the inception of the business. Answer few questions like vision and mission the business, way ahead for the business and motivation for continuing it. Having a clear vision and outline of the business will give a firm foundation on which you can build the business and it will become the business one always dreamed about.

2) Current Status :

Know the existing status of the company like what is the competition and its activities, feedback of existing as well as new customers, sustainability of the business in the market. These will help to know the current status of the company and help to find the areas of improvement. The company can use both positive and negative feedbacks to improve and maintain its image or identity in the market.

3) Outward analysis :

The company has not only to introspect but also to examine the outer conditions of the market like the competitor activities, tastes, and preferences of customers, trends in the industry, factors contributing to the success of the one company and failure of others etc. This will help the company to prepare against external challenges that may threaten the existing image and improve further in future.

4) Future of the company :

A company must always answer “What next and how to go about it” to sustain in long run. Developing an image with the thoughts of today would be extremely short-sighted and hence the company must look into the long run and think and plan the corporate identity accordingly.

Planning on the new product lines, five-year planning, changes in existing products etc are the points to be considered while deciding on the future of the company and in turn the future of the corporate identity.

5) Build a corporate identity :

Considering all the above factors like why did you start, where you are today, where do you want to go and how do you want to proceed, a company can draft and formulate its own strategy for developing, modifying and maintaining Corporate identity.

Creating a brand strategy by positioning, brand personality with the products, development of effective and eye-catching logos, creating a brand style and brand identity etc are the ways to build a corporate identity.

Branding is an essential key to building a corporate identity. Choosing a catchy visual identity is a primary step for ex the wavy font of Coca-cola or the clean and neat logo of Apple Inc. Choosing right corporate color also makes a difference and goes a long way like it has shown that Red color in food brands stimulates hunger and most food brands have red color in their logos and brands like in KFC, McDonald’s etc. Elements like these go a long way and help develop brand images like the Big M of McDonald’s or the swoosh of Nike.

Advantages of Corporate Identity

How to create a corporate identity

Whether it’s about having an identity or developing one, both has its own advantages.

1) Official look :

Having a corporate identity will help in crafting an official look for the company and it will help in making the company look bigger. When the consistent image or the logo is seen everywhere as the official sites, visiting cards or social media, the company has an official look and can demand a premium for its products and services.

2) Consumer loyalty :

Corporate identity helps to build a long-term consumer loyalty and establish not only a feeling of customer wellbeing but also builds an emotional connect with the customers.

3) Trust :

The ultimate goal of the corporate identity is developing the trust of the consumers and stakeholders. A consistent identity will help achieve it and will always help in developing as well as sustaining the business.

4) Brand Recall :

the Corporate identity that is imparted on minds of the customer via advertising, social media etc will help in recalling the brand identity and help customers in recalling the brand thereby ensuring the success of the brand in the market. Ex: the swoosh will remind the customers of Nike or a half-eaten apple will remind of Apple iPhones and iPad.

5) Stability :

A corporate identity shows the stability of the company as opposed to no-brand or self-developed brand. The association with a well-crafted brand shows long-term association and says that the company is here to stay.

Disadvantages of Corporate identity

1) Designing costs :

Designing a corporate identity is costly for the company as well as time-consuming. Either internal team is used or the company outsources it. In either case, the cost factor rises considerably.

2) Complexity :

Corporate identity development is a long, laborious and complex process which not every company can do. The extensive research like audits, market research, customer analysis, market analysis is not only time consuming but also complex and to relate all of this, is not the job of a single person.

3) New companies :

The corporate identity can be developed easily by multinationals giants but it cannot be developed by startups and medium scale companies since they do not have sufficient funds to meet the requirements.

B uilding a corporate identity may sound a bit “corporate” when you’re first starting out as an entrepreneur or startup. However, creating an identity for your organization is extremely important regardless of your company’s size, mission or purpose. In reality, your corporate identity defines who you are. It defines the quality of your products or services and what you can do for your customers, partners and public.

We recently published a post titled Five ways Brand Marketing will benefit your Business. In that post, we discussed what a business brand is and five ways it could benefit your business. You can check out the post using the link above.

Today, we discuss actual steps you can take to create a corporate identity for your business. After all, if defining your brand is so important, there must be definite steps one can take to create that all important brand.

On that note, let’s get right to it.

Ten steps to Building a Corporate Identity for your Business
  1. Review your Company’s History, Mission and Methods: Before establishing a corporate identity, you must first define who you are as a corporate entity. This typically involves examining your business plans, mission statement, company values, strategic plans and any other corporate documents that might define why you exist and what distinguishes you from your competitors.
  2. Figure out what others think about your company:The image you wish to portray about your company and the way it is actually perceived can sometimes be very different. Consequently, when building your brand, you must also understand what your customers think about your company. To do this, one must conduct surveys, ask questions, set up interviews and have general discussions to gain an understanding of how stakeholders view your organization. With the advent of technology today, one can easily do this through social media or directly on your website. Once that perception is understood, you must then decide if you wish to change that perception or not. If your customers are not getting the right message, building your corporate identity can help correct those misgivings.
  3. Look outside the Company: Next, take a look at your competitors. This means identifying businesses that sell similar products or provide the same services you do. Once identified, find out what their customers are saying about them; visit their website and social media pages to see how they run things. The purpose of this exercise is to identify things they are doing right, their weak points and things you can do better so you can get an edge.
  4. Build a Vision for the Future: While building your corporate identity, take some time to define long term goals for the company. By this, we mean goals and targets you intend to reach in ten or twenty years. Such goals should include your employees, leaders and partners. Having a singular objective you intend to reach in the future has a way of pushing everyone to strive to achieve it.
  5. Design a Logo, Website and Office Stationery: Once you’ve created that vision, share it with your staff, customers and the public. One of the best ways to do so is through a logo, company website and through your office stationery. The best way to let people know your values, who you are and what you do is to detail it clearly through a website. At Innovate Design Studios Ltd, we create custom designed websites for our Clients. Feel free to contact us to get a free, no obligation web design proposal from us. You can also go through our past Innovate Today posts on the subject here: A beginners Guide to launching a Website and Does your Company need a Website.
  6. Ensure Quality in your Products and Service: It’s a fact that companies that offer quality products and services have the best chance of repeat customers. This quality should be reflected throughout your corporate identity, including your products and services.
  7. Build a Healthy Work Environment: Part of building a corporate identity means creating a work environment that encourages creativity and problem solving. As a matter of fact, most Fortune 500 companies are known for having excellent work environments for their employees. This usually includes bonuses and benefits, health and insurance packages, cutting edge tools to work and a relaxed, friendly atmosphere.
  8. Pursue and Protect Customer Satisfaction: The best corporate structures include customer safeguards. Keeping your customers in mind when major corporate decisions are made will guarantee that you have loyal customers.
  9. Hire a talented Communications Specialist: Choosing how you communicate with your customers can dictate whether your company will succeed or fail. This is because even if you have the best product on the market, it won’t mean much if no one knows about it.
  10. Test your Corporate Identity: Once you have created what you believe to be a solid corporate identity, test it in your market. To do that, talk with customers and use focus groups to find out what potential clients think of your company. Remember that perception changes so check and re-check your public image.

Have you built a successful corporate image for your company? What steps did you take and what challenges did you face? As usually, feel free to leave us a comment below. We would love to hear from you.

Today’s Funny Quote

How to create a corporate identity

We end today’s post with a funny quote by Charles Wadsworth, the Classical Pianist and Musical Promoter

By the time a man realizes that his father was right, he has a son who thinks he’s wrong.

Remember to subscribe to our electronic mailing list to get new post notifications by email. If you have not subscribed yet, you can do so using the subscribe section below:

Steps to Establishing Your Image and Putting It Into the World

How to create a corporate identity

Before you can open your doors for business, you need not only to put your legal house in order but also, make decisions about the words and visuals that will represent your business and mold its identity. As you get ready to create your business image, there are few tasks you need to have already taken care of such as:

  • Determine how your business will be positioned in the market and your business’ place in the field.
  • Know your target market; who they are, where they can be found, and the best way to entice them to your business.
  • Decide how you want your business to be perceived and experienced in the marketplace. It is your brand. While you decide what you’re brand will be, how successful you are at creating the brand depends on your client and customers experience of your business.
  • Complete a business plan.
  • Consider the benefits and disadvantages of the available legal structure of your business entity could operate under and select the form of business that is best for you. Your options include sole proprietorship; partnership; limited liability corporation (LLC); C Corporation; or S Corporation. Most home business entrepreneurs start out as a sole proprietorship, but you need to know what the risks are before you do so.
  • Obtain licenses, permits and zoning waivers as required by your city or county.

Establishing Your Business Identity

Once you’ve put in the foundation of your business, here are eight tasks to put your business into the world:

  1. Create a tagline or slogan for your business. You should have already created a business name. Now you want to come up with something catchy that tells of your brand promise or identify. For example, “Just Do It,” is a slogan for Nike.
  2. Obtain address and phone numbers for your home business. If you don’t want to use your home address; you can get a P.O. Box at the U.S. Post Office or a mailbox at a mailing store. You can get tax deductions on a second business phone line in your home or purchase a distinctive ring to separate business from personal calls. Having a business address and phone number gives a professional appearance.
  3. Apply for an Employer ID Number with the IRS. If you started your business under something other than a sole proprietor; you’ll need to obtain an EIN. But even if you are operating as a sole proprietor, and EIN can be helpful. First, it’s free, and it gives you a Federal number, so you don’t have to use your social security. Second, you’ll need it to open a business bank account.
  4. Open a business bank account. The IRS prefers that you keep your business expenses separate from your personal account.
  5. Create your business logo. A good logo goes a long way in establishing your brand and business identity. Your logo should reflect what your business does. It should be unique, eye-catching and easy to identify. You can use a free or low-cost logo maker, or hire a professional graphic designer.
  6. Order business cards. Many entrepreneurs are stingy with their business cards, but they’re so affordable and easy to share. You should have a large stash and hand them out to anyone and everyone who is or knows a potential client. While you can print them at home, you don’t want to use DIY if it can jeopardize your professional image.
  7. Create and order your business stationery. Depending on your business; you may not need stationery. Still, it doesn’t hurt to have some for faxing or other correspondence. Your business card resource probably has an option for stationary, envelopes and return mail stickers or stamps.
  8. Establish an online presence for your business. It doesn’t matter what business you’re in, you should have an online presence. Today, most people go online and not the Yellow Pages to find businesses. Further, they use the Internet to learn about you and your products or services. Websites serve as a useful form of inexpensive advertising for most businesses. Even the most basic of websites can work well as your online brochure. You may also decide to set up a blog for your home business, either in conjunction with or instead of, a home business website. Also, consider a brand ambassador program.

You Have Your Business Identity, Now What?

Once you’ve taken care of the above tasks, you have tools and materials to share your business with the world. At this point, it’s time to put them to use. Be sure to monitor how well they work because they’re part of building your reputation and brand. Like you, your business is a living, breathing thing, and requires care and nurturing to ensure its success.

Corporate identity (abbreviated ‘identity’) is the face of a company or image that is formed by a set of graphic elements, united by one visual style and complementing each other (logo, fonts, icons, and so on).

What is it used for

Company logo, colors, corporate elements, fonts – all these are visual attributes that are used on corporate-style media (leaflets, letterheads, badges – whatever you like). Development of corporate identity should be given special attention. As a result of this work, you can create a tool that will really help business development.

Why does the company need a corporate identity

First of all, it is necessary in order to make the company more recognizable. Secondly, your company will look more presentable for partners and clients. Corporate identity enhances public confidence.

Increasing the awareness of the company and its products

Currently, the market for goods and services is very saturated and in order not to get lost in the general flow, you need to create a recognizable style. To do this, take as a basis the logo and primary colors that are used and implemented in all visual materials.

Improve public trust of the brand

When we see logos, brand stores, websites, advertisements with the same brand, we understand that this company has been operating successfully for a long time. It causes trust and desire to address or to get something from her.

Improving the image of the company

Image is like a status to which any company aspires. The image consists of good and high-quality work, but it should be known in person.

Promotion of the company among competitors

If a person is offered to choose a company only in appearance, then subconsciously he will choose the one that he likes most from a visual point of view.

Increase the effectiveness of advertising and facilitate its creation

To solve this task consider creating a brand book. This is a package of documents created for a particular company. It describes the rules for the use of corporate colors, fonts, graphic elements and the logo itself.

Simplify new product launches

If a company has a corporate identity and it actively uses it, then the task of releasing a new product is greatly simplified. The product will be produced under the well-known brand, in a proprietary and recognizable package.

The corporate identity of the company creates a general mood, image and translates it to the masses using the media of your logo, branded elements and fonts. The consumer creates a steady portrait of your company. Successful and long-term work involves the continued use of proprietary graphics elements. That is why the creation of a solid image – is a good investment in your company.

The main elements of corporate identity

Company name

This can be a single word, phrase or abbreviation. The main thing is to be easy to hear and to be well remembered. Registered name is one of the key elements in the promotion of the brand – it helps the customer to distinguish the product of one company from another.

Logo development is a key link in the whole identity. On its basis, the style is formed for other design elements of the company. We recommend creating a vector logo . This will help it scale to any media without loss of quality.

Color scheme

It can cause different associations with consumers, so it is very important to choose a harmonious combination of colors that correctly conveys the company’s message. A lot of brands can be found on the color palette, as it helps to stand out in any space. It is also important not to overdo it with the brightness of colors and their combination. Otherwise, the logo will only alienate potential customers, and not attract.

Style graphics

These are business cards, letterheads, brochures, envelopes and more. With the help of graphic products you can create and promote the corporate style of the company in any field. The presence of attributes has a positive effect on the brand image. When you come to the company, hotel, cafe and see the stylish decoration of the hall, brochures, signs, This creates a feeling of a stable company that respects its customers.

How to create a corporate identity and logo with Turbologo

Lots of templates and an easy-to-use interface. Create an outstanding brand image right here and now.

Turbologo is the online logo maker tool. You can create your own logo in few minutes and only pay if you’re pleased satisfied. Our online logo creator helps business owners, start-ups, and freelancers make a logo design that’s both professional and high quality.
© 2022 Turbologo


  • News
  • Categories
    • Design
    • JavaScript
    • Laravel
    • Magento
    • TimberWP
    • PHP
    • Python
    • SEO
    • WordPress
  • Tooling
  • Snippets
  • Jobs
  • Reviews

How to create a corporate identity

When it comes to brand strategy development, owners relate this to the logo, color schemes, fonts, and packaging for their products and services, and website.

Today we are all packed up with different companies and organizations. There are around 6 million small business organizations in the UK competing for market shares.

Here arises the question: does your business raise its voice with noise? The easy solution to the question is A corporate brand strategy from agencies. Every task here is allocated to freelance graphic designers or media companies to develop a corporate brand strategy.

Apart from creating a branding strategy, you also need to understand the importance of creating an online presence for your company.

However, we are not aiming to provide information about the importance of branding strategy; you might already be aware of that. We will introduce you to steps to develop a branding strategy to attract loyal and dedicated customers.

Here is a complete tour from bland to brand.

Creating A Corporate Branding Strategy

Before diving into creating a corporate branding strategy, let’s get the straight concept that people no longer are keen to make purchases from a business that holds a corporate image in mind. The people in the current scenario are looking forward to corporate brands that showcase the human side of your business. A brand development agency here helps you meet the goals of your business and who are your target consumers.

Your brand logo, graphics, and color schemes represent the visual aspect, brand voice and convey your company’s message to the consumers. Your brand identity reflects your clear aims and puts out the sound to make up for your company.

Conveying a remarkable consumer experience can do wonders for you. More than 80% of buyers feel comfortable paying for better customer services.

Here are steps to create a corporate branding strategy:

  • Corporate branding requires planning: before planning, you need to evaluate your current position. From the time your company emerged, you started your journey to creating a brand. The very first step while creating a brand is to ask yourself, “what is the aim of your business?”. The reason for your company’s existence, the positive strategy that you want to convey to your society. You are even supposed to note how your company interacts with consumers on online and social media platforms. Conduct surveys on what message your brand logo gives. Look for what customers feel when they do business with your company.
  • Develops buyer’s image: buyers’ image is an identification of targeted customers. It represents the real consumers apart from the graphs and charts—likes and dislikes of your consumers, what social media platform they use, etc. Using a buyer’s image helps create a strong brand identity that easily connects your consumers. Some essential things you should have in your buyer’s image list are
  1. How old is your consumer?
  2. Is your consumer a man or woman?
  3. Where do they live?
  4. What are the Causes for your consumers’ support?
  5. Why will a consumer buy your product?
  6. How would you communicate with your consumers?
  7. What is the household income of your consumer?

Developing a consumer image consists of studying your consumers closely. This is a kind of market data research about the products and services you provide. Using this data will help you target your consumers and make the best use of your company.

  • Missions and visions of your company: you already know what your company is about. But do your employees know the same? In the very initial stage, your employees need to determine what your company is all about. Missions and visions help you choose the present state of your business and where it aims to be. It’sIt’s a guide that takes your company towards your goals and activities in the right direction. Keeping your mission and vision clear helps portray a consistent image of your brand and allows the sales and consumers teams to communicate. This short statement enables you to achieve your long-term goals.
  • Identify your competitors: competitors are the ones who can fulfill your consumer’s demands. Competitors can be classified into three: primary, secondary, and tertiary. Primary competitors sell the same products and services as you. Hence the consumers can choose one or another to fulfill their needs and requirements. Secondary competitors do not provide the same product but a similar product that satisfies the demand of your consumers. Territory competitors are the ones who sell products that are almost related to your brand. It’sIt’s essential to analyze these competitors while developing your business strategy. The foremost thing to keep in mind here is how your consumers represent their brand and how consumers recognize them. Following the best development strategy will help you develop a base for a long-lasting and effective brand strategy.
  • Differentiation point: using a unique selling point is beneficial in keeping your brand stand out from the crowd from the sea of competitors. Your team needs to promote your brand in an advantageous position to attract the targeted consumers. To get sure about uniqueness in your business, make a list of your strengths and weaknesses, and pair them with your competitors’ analysis and buyer’s image to come up with your unique selling point.
  • Examine your brand voice and media campaigns: it is an essential aspect of your corporate branding strategy. This helps in developing a strong image for your company and makes your brand memorable. This not only helps in targeting consumers but also helps to get consumers attracted to your brand. Find words that fit best into your brand voice traits. Create a chart with do’s and don’ts. Do not forget to mention the website, blogs, advertisements, emails, social media marketing, printing materials, consumers and sales services, storefront and employee documents, etc., while creating your brand voice.
  • Develop brand identity: a clear brand identity gives a special message to your consumer’s mind. A brand identity comprises logo, brand name, tone, tagline, and everything else that is visible to your consumers. Having a solid identity is enough to make the consumers think about your brand. Creating a universal brand identity helps in gaining love and trust from the consumers.


With the corporate branding strategy, you can build a strong brand identity. This helps the success of your business. Take the steps mentioned above to create a good branding strategy, to get a unique hold and identity among your competitors.

Businesses convey their brand identity design to customers using many elements like logos, company culture and messaging. Corporate identity is a comprehensive brand message that defines how you want customers perceive your brand in the market.

How We Create Corporate Identities:

Corporate Identity creation is done by our team in cooperation with our clients to help them pass the coherent message that links customers with the corporate values. Logos, Business Cards, Uniforms, Slogans and other messages are planned and created by our team in order to differentiate your company from other competitors in the market. In order to create a corporate identity, we follow certain steps which include:

We Define The Target Customers:

Listening to our clients is our main tool to identify the directions they are going to, we help summarize the following info:

  • Gender
  • Age group and life status
  • Occupation
  • Place of living
  • Income level

And there are many other questions we might need to get answers for according to the service or products provided by the company, all need to be clarified when we start to define the audience of our clients.

How to create a corporate identity

We Define Value Proposition:

It is the clear statement that communicates what your product or service why it matters to your ideal consumer. You might have many services and products, you can have your Value Proposition for each one.

How to create a corporate identity

We Define Brand Colours:

There are many cultural differences regarding colours, but there are general trends that we can refer to in terms of meanings of colors:

  • Red: Danger, passion, love and urgency
  • Yellow: Happiness, warmth and optimism
  • Blue: Peace, trust and security
  • Orange: Excitement, caution and confidence
  • Green: Health, nature and growth
  • Purple: Royalty, beauty and wisdom
  • Pink: Romantic, feminine and tenderness
  • Black: Luxury, secrecy and concealment
  • White: Purity, openness and transparency

Based on understanding the target audience and customers we can fine-tune the best colour of your brand.

How to create a corporate identity

We Design Your Logo:

Developing logo is one of the important things that you need to take care of, thus we make sure that we get as much information about the company as we can.

We Design Brand Fonts:

Whatever your company’s field is, interior design, news, or a restaurant, our team can take care of the fonts that are needed in conveying your messages to your customers. Fonts play a crucial part in how recognizable your brand is and the style that you wish to convey.

How to create a corporate identity

We Deliver A Corporate Style Guide:

A corporate style guide a PDF file. It is the brand manual, that you can share with your employees and other involved people who might be working with you in one of your projects. In the Corporate Style Guide our team will include the following:

  • Business cards
  • Letterhead and envelopes
  • Website
  • Packaging

Reflect Who You Are Through Your Corporate Identity

We help you stand out from others.

Corporate identity is used to employ the strategies and tools which create image of your brand and company. It is the way of visualizing the unique value of a business in order to represent that to the target market. Also, it communicates the vision, purpose and objectives of the business and brand by using various visual/communication elements, techniques and tools. Biztech Point is well experienced in identification and creation of corporate identity for all types of brands. At Biztech Point, we develop a strong and meaningful corporate identity for your company. Therefore, it creates intended impression of your business and brand.

We employ rigorous branding strategy and impressive brand identity to reach our ultimate goals. Through the powerful corporate identity, your business is not just able to win its market share but also win the mind share. Because the feel, image, association and impression of your brand is what catches the sights. And that is how the minds of the potential customers are influenced in favor of choosing your brand.

Why Corporate Identity

Building up perception of brand in the mind of people got paramount importance. However, to create a unique differentiation is not as easy a task to manage. It calls for lining up those tools which can differentiate your products, services and brand from the competitors. Biztech Point creates a solid and well-defined corporate identity which conveys a coherent and vivid image of the brand and establishes distinguishable identity. Our strong corporate identity services create unique perception of your brands. It helps to bring memory association through visual elements like colors, fonts, layout and design. As a result, you present and communicate your brand to the masses in a unique way.

A powerful corporate identity can take your brand to top of the ladder in terms of impression and image. Also, to update and revise existing identity to something more inspiring is more like a revival process. If your company seeks to influence the target audience in a whole new way, then you are at the right place. Biztech Point brings a new life to your existing branding through infusion of innovation and inspiration. We put novelty and vitality in our ideas which reinforces the core philosophy, vision and purposes of your business.

For a business to grow and succeed, it’s essential to have Unique Corporate Identity in the market. Exclusive logo designs do the same thing. Tons of companies can offer you logo services to help you achieve this goal you have in mind. Through creating a good looking and attractive logo, you can give your viewers some ideas about the nature of your services or products.

You may consider the assistance of a reputable logo design company that will do the job as per your business requirements. If you like your business to reach the top position in the market, it’s crucial to have corporate identity. To establish your reputation, you must start with online logo designs for your brand.

Logos are considered as the primary identity of any business.

That is the reason why it’s highly recommended to pay attention and effort and create Unique Corporate Identity. There are lots of companies that will charge high prices to their customers, yet a tough competition has provided a cost-effective solution to seekers.

When trying to consider exclusive logo designs, try making you business trademark simple. Making simple logos will help the viewers to remember this for a long period of time. Choose a simple design that will help the audience to remember it for many years to come. Simplicity is the best policy, which will let you attract a lot of people towards your business.

Once you’ve chosen the best design for your logo, the next thing you need to do is to look for the right combination of image and colors. Colors play an important role in creating a website design. Your website’s design must match with the colors you’ve chosen.

Business owners may even take suggestions from the logo designer about which kind of color will best suit for your website. However, try making less use of colors as your logo will look a bit sober and choose the ones that are attractive and lively.

Never settle for less for your business.

Pick a company that will give you options of online logo designs that will help you achieve your goals to establish your corporate identity. With this, you won’t run out of any ideas for your preferred logo.

A good provider of online logo designs should also be known for good reputation. Dealing with a reputable company will offer you peace of mind as you can be assured that it will give you nothing but the results you deserve.

Exclusive logo designs may vary from one another. Although you can pick any logo design available, you need to keep your business goals in mind when shopping around. Of course, you need something that will help you be recognized by your targeted audience, yet it must be something that will set you apart from your competitors. You can always for suggestions or recommendations from professionals out there. But, at the end of the day, it’s your decision that will matter. So, pick wisely your Unique Corporate Identity and expect only the best.

We Love Questions

Is Your Company Reaching its Full Potential?

Turning Plans into Reality

We ensure that our strategy is implemented effectively and accurately across the entire company.

Strengthening the Relationship Between Your Brand and People

We bring creativity and Google Ads technologies together to capture the attention of your target audience with our creative assets.

Bringing Identity to
Real Life

Excellent design allows a brand’s personality to shine. It gives it presence, uniqueness and distinction. A brand’s design quality, uniqueness and clarity derive directly from its strategy. But design also provides valuable clues much earlier in the brand development process. It plays an important role in elaborating the mission because it makes the hypothetical visible.

Creating Value and Improving Results for Success

We always align our approach to brand management with your individual business goals. To do this, we define the necessary investments and a roadmap. We also work with you to define the parameters for evaluating all activities.

How We Create Your Corporate Identity?

We believe that an organization is judged as much by its corporate identity as anything else. We believe that a consistent ‘look and feel’ is just as important for an .org as it is for a .com. We don’t draw a line between the two. We have no no-go areas or preconceived notions. We create corporate identities that cover all topics. In every industry. Whether you’re a tech startup or a nonprofit, distinctiveness and usability are second nature to us. And while we’re a busy bunch, we never skirt the basics just to be fast. Rather, we create reasons for people to buy into your brand, and then provide access to it 24/7. Whether you’re a business or not.

At Mochatouch, our commitment to being corporate identity designers is deeply rooted. This specialization reflects a fundamental truth of creativity. Using our insight and strategy, we achieve interesting creative results. It’s been our experience that an organization’s corporate identity often creates the first impression. That’s why we work hard to understand your offering, and then make your brand easier to navigate. We add distinctive images and messaging that engage and encourage your audience. And we create user guidelines to ensure your brand communications stay on track. And the message. And even if your corporate identity is aging, it’s never too late to be the kind of brand you’ve always wanted to be. Mochatouch can reinforce (or reinvent) your brand positioning. We bring it to life through a new or refreshed corporate identity while establishing a consistent vocabulary. A vocabulary that is shared by your employees and ensures that you always look (and sound) good. Because that’s the kind of corporate identity that lives and lasts.



What are the hospital’s strategies from the top management?

Which group of employees damages the hospital deliberately?

What do employees need to be dedicated to a hospital?

How can Porter’s value chain be applied to creating a corporate identity for the hospital?

In this chapter we differentiate among corporate identity, corporate design and corporate image. This leads to the question: how can you motivate your co-workers and subordinates? The entire chapter gives you the competence to achieve a competitive advantage.


  • Five forces model
  • Business process
  • Competitive advantage
  • Core competencies
  • Core process
  • Corporate design
  • Corporate identity
  • Corporate image
  • Mission
  • Porter’s value chain
  • Process
  • Success of a hospital
  • Value creation
  • Work motivation

This is a preview of subscription content, access via your institution.

Buying options

eBook EUR 85.59 Price includes VAT (Russian Federation)

Softcover Book EUR 99.99 Price excludes VAT (Russian Federation)

Hardcover Book EUR 139.99 Price excludes VAT (Russian Federation)

How to create a corporate identity

How to create a corporate identity

How to create a corporate identity

References and Further Reading

Andreassen TW, Lindestad B (1998) Customer loyalty and complex services: The impact of corporate image on quality, customer satisfaction and loyalty for customers with varying degrees of service expertise. Int J Ser Ind Manage 9(1):7–23

Balmer JMT, Greyser SA (2006) Corporate marketing: integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation. Eur J Market 40(7/8):730–741

Gallup Poll (2014) Employee satisfaction and engagement.

Gotsi M, Wilson AM (2001) Corporate reputation: seeking a definition. Corp Commun Int J 6(1):24–30

Hines P, Rich N, Bicheno J, Brunt D, Taylor D, Butterworth C, Sullivan J (1998) Value stream management. Int J Logist Manage 9(1):25–42

Porter NE (1985) Competitive advantage: creating and sustaining superior performance. The Free Press, New York

Stuart H (1999) Towards a definitive model of the corporate identity management process. Cor Comm Int J 4(4):200–207

WHO (2008) The World Health Report 2008 – primary health care (Now more than ever).

Author information


Commerce Faculty Department of Information Systems, University of Cape Town, Private Bag X3, Rondebosch, 7701, Cape Town, South Africa

Prof. Edda Weimann MD, MPH & Prof. Peter Weimann MSci, PhD

Groote Schuur Hospital Academic Hospital, University of Cape Town, Cape Town, South Africa

Prof. Edda Weimann MD, MPH

Beuth University, Luxemburger Strasse 10, 13353, Berlin, Germany

Prof. Peter Weimann MSci, PhD

You can also search for this author in PubMed Google Scholar

You can also search for this author in PubMed Google Scholar

Identity represents many things: personality, uniqueness, reputation, and look to name a few. A business’s corporate identity must be able to successfully represent all of these things and more. Every piece of your business, whether it be a sign, store interior, letter, receipt or even a handout pen represents your corporate identity in some way. This article will discuss the importance of a corporate identity, and how signage is able to create effective corporate identity in an efficient manner. Click here to contact Westmount Signs today.

What is a Corporate Identity?

A corporate identity is the persona that a business portrays with their materials, stores, staff and marketing. An effective corporate identity can differentiate a business from its competitors and propel it into a market leading position. This is accomplished through the visual impact that a cohesive corporate identity presents.

How to create a corporate identityExample of Corporate Identity Changes

Starbucks Coffee Company is a great example of a corporate identity that has changed over the years. Their identity has moved from a complicated brown logo to a simple green one. Note how the newest logo does not have any words. This is the ideal scenario for a corporate identity as it transcends languages and geography.

What Impact Does Signage Have?

Signage is the initial point of contact with the customer and it is what the customer will be on the look out for when they are trying to find information about you either in person or on the web. Great signage should be easily translated between physical and virtual forms.

How to create a corporate identityHow Quickly Can Signage Change a Business Corporate Identity?

Marketing is the means by which a business gets information to the consumer, and signs are one of the most effective forms of marketing in both cost efficiency and effectiveness.

A recent study by the University of Cincinnati concluded that indoor signage is the 2nd most effective way to get new-product information to customers (beaten only by television ads). Exterior signs took the 3rd place spot behind interior signs.

When it comes to efficiency of relaying new information to consumers, interior and exterior signage form an extremely effective marketing strategy that does not require monthly costs or contracts.

Westmount Signs and Digital Printing

Westmount Signs and Printing is an industry leader in Southern Ontario for interior and exterior signage, as well as digital printed materials. We also offer consulting and graphics design services to give your business the visual boost it needs. Contact Westmount Signs today to start shaping your corporate identity.

We believe that a corporate identity has all the unique traits and engaging attributes of a personality. It will set a distinctive tone for your brand or business that will resonate amidst your target audience.

How to create a corporate identity

Putting the Pieces Together

Crafting a corporate identity entails putting together everything that is unique about your business. It is almost like the pieces of a puzzle, each one is different but when you join them, it will convey a clear and crisp message about your product or service.

The Impact of Corporate Identity

Did you know that first impressions are incredibly important for brand loyalty? In fact, almost half (48%) of consumers indicate that they become attached to a brand during their first purchase or experience.

How We Create Corporate Identity

We believe that everything matters when it comes to creating or refreshing a corporate identity. We keep that in mind as we create a corporate identity that is a character of its own, one that can connect with your consumers.

Our creative team brings together all of the separate elements of a business:

  • Company name
  • Logo
  • Vision
  • Business cards
  • Color palette
  • Letterhead
  • Stationary material
  • Social media presence

We take these elements and shape them into an identity that leaves a lasting impact on the industry and your audience.

Interact With Us

Our goal is to create a corporate identity tailored to your business’ vision, culture, core values & distinction. We employ a strategic approach that produces unique corporate identities.

…and Why is it Important?

The concept of corporate identity is akin to what we refer to when we talk about our own identity, the specifics that differentiate us from others. It is our personality and character that maintains our individuality, which we express through how we behave, speak, and even what we wear.

Similarly, a business makes itself distinct through the image that it presents to the world, through collateral like business cards, letterheads, brochures and other options. It is a physical expression of the company’s brand, an extension of the culture that is already expressed through communication style and behaviour exhibited to maintain the image of the business.

Corporate Identity expresses your business’s brand personality and sets you apart from the competition.

The Importance of Corporate Identity

In a fast-paced and competitive world where the consumer has innumerable options available to them, a company needs a strategy to establish a solid presence in the marketplace. There are strong reasons to believe that the right corporate identity helps achieve this business objective.

Building Corporate Persona: When we meet a person, it is the first impression that has the most impact. We tend to gather cues from what we see and feel, interpreting our observations to form our opinion about the person. This is also how we treat products and companies. To stand out from their competitors, every company needs to have a good brand image, to create a niche in the client’s mind by having a unique, pleasing appearance and identity.

Consumer Loyalty: The consistent design of a corporate identity, in accordance with objectives set for the business, uphold and reflect the ethos, culture, principles, future ambitions, or visionary goals of the business. Customers who find this to be in accordance with their philosophy and liking feel connected to this image and are more likely to develop loyalty to the business.

Business Enhancement: Personal experiences with a corporate identity influence consumers and their purchasing decisions. A corporate identity with a strong and positive impact creates a favorable mental image of the business in a consumer’s mind. A strategically planned identity gives a good return in terms of referrals and repeat business.

Businesses may occasionally need to update their corporate identity, if there is an ideological change in the target audience over time and as the world changes. Design professionals can help with attention grabbing logos, impressive business cards, elegant letterheads, inviting envelopes, stunning brochures and other identity elements. Invest in your corporate identity to develop trust, a sense of value, and a lasting connection with your customer base.

Your Corporate Identity is the mirror of your brand/business image.

Your business card (Visiting Card), Letterhead and Envelop are no ordinary pieces of paper. Your stationery reflects who you are and what your business stands for… A unique and appealing corporate identity design can create goodwill and bring you more business repetitively.

The master key is to get creative solutions

Perfect way to create a strong corporate identity is to use your logo on your personalized premium business card, letterhead, envelop and other stationery items. Also, the importance of exclusive business cards with emboss-uv logo or metal logo, engraved logo and letterpress cannot be undermined in the digital world…

Once you have an amazing Business Card Design, it’s time to make an impact with Creative Stationery!

We have mastered the art of incorporating the thematic logo elements to create custom business stationery designs that will keep enduring in the minds of your customers and boost your brand image always. With professionally created letter head, envelop and post card design, you can be rest assured that your business name will always be in the attention of your audience.

In the present day of competitive world, you need to make every effort to be on the minds of your clients with a strongest brand identity design. Corporate stationery design is the best way to create a psychological impact on your clients which you shouldn’t miss at any chance. Stay with us and get the most out of your business!

We create Corporate Identity Design that fortifies your corporate image.

We have vast expertise in corporate identity design services by making effective use of the thematic elements of a logo. We create wonderful designs that help to make a favourable impact on the minds of your prospects, clients and everyone associated with your brand or business.

“Get the right business card and half the battle is won…”

View our portfolio for most recent samples of business cards and finest corporate identity designs that suit your requirements!

Brand Identity

Identity development for new emerging brands and start-ups – as well as identity redevelopment for established existing brands.

Identity design integrates brand value propositions with user research, and is geared towards developing flexible, modular, iterative identities that can be applied to marketing, advertising, collateral and brand-building.

Our branding packages include time spent in a discovery and development stage, learning about you and getting under the skin of your business. We’ll help establish your unique differentiators and key benefits. We’ll identify your ideal target audience and help craft your message, vision and brand values. We’ll craft effective sales messages from there which are key to the success of your brand. The consistent approach will help position your brand in the marketplace while boosting brand awareness.

As part of the project we’ll also create a cohesive and powerful approach to the look and feel of all your corporate communications, including your website, and also any supporting literature.

A corporate identity or brand identity is a visual design that creates your company identity by showing a connection between your culture, values, and product communication. Corporate identity is the first step in building your organization’s presence visually. A great corporate identity can recall your brand easily and helps you strengthen your company image.

Corporate Identity is anything that shows your brand visually. In a graphic designing world, corporate identity refers to logo designing, letterhead, envelopes, and visiting cards. Corporate Identity is a very important requirement for any company to complete the legality of a country, bank, or forming a company.

How can I build a Corporate Identity?

As a leading graphic designing company in Pakistan, we can help you design corporate identity from our top brand designers in Pakistan.

We build your visual identity that contains many different design elements. Corporate Identity’s first process is the logo design, its concept design, color choices, and fonts / Typography make up just a part of it. Other parts include your corporate design website, social media presence, company letterhead, and business cards. Basically, anything that carries your business name makes up part of your corporate identity.

This is why it is so important to make sure every detail, no matter how small you are in the end it all comes together to make a cohesive corporate identity that accurately reflects your business, with our experience in providing logo designing services, We have built over 2000 corporate brands and helping clients in Pakistan and globally. Webnet is capable of providing you brand Identity kit to display over different platforms that allow every segment to represent your brand in the best way possible.

What is Corporate Design?

The company’s corporate design is a reflection of its mission. Envelopes, business cards, documentation and logo, decorated equally, make the brand more respectable, enhance its confidence and awareness. Therefore, developing a logo and corporate design is an important task that requires a thoughtful and unhasting approach.

Why it is profitable to make the logo by yourself:

• you choose the drawing, fonts and colors;
• you are not limited by time or budget;
• the price is several times lower when compared to a web studio;
• development takes a minimum of time;

These are the obvious advantages. The logo, created by yourself, will be 100% consistent with your expectations. You can work together with your colleagues and employees – nothing restricts you, except for your own imagination. And most significantly – you do not need to have a professional art education and be skillful in working with graphic editors. Online service will do everything for you.

Creating a logo is easy!

Take the first step!

First, create a logo using our service and save it to your personal account. Then you can create a corporate design, enter the required data and get the instant result.

The options for developing a logo and corporate design:

  • to make an order in the famous design studio;
  • to make an order from a graphics professional;
  • to develop by yourself.

The cost of an order in the design studio starts from 300 $, and this is the price only for the logo. Usually its development takes from several weeks to several months; the best designers will not make your logo in less than 10 days’ term. And at that you do not get any guarantees. Everyone works against prepayment, and it is not necessarily true that you will like the final version of the project. For that reason, today companies are increasingly choosing the online design tools.

Basic design criteria of your own logo and company design:

  • Minimize the scale of colors. Remember the corporate designs of Beeline, Nike or AXE. They attract attention not by the brightness and variety of colors, but by their synergy.
  • Logo and corporate design should be two sides of the same coin. A logo as a company emblem must be unique, and a corporate design (envelopes, business cards, forms) must have credibility to the client.
  • Use all the features. Combine the drawings, fonts and color schemes, do not restrict yourself to typical solutions. Be individual, but without fanaticism.
  • Take into account the activity area of your company. For example, woodgrain stylization and a natural green colors should be optimal for the production of eco-products.
  • Feel free to analyze competitors. This will give a clear understanding of what really resonates with the target audience, and which solutions carry little credibility.

The corporate design of the company must be unique and authentic. If you copy someone’s else design – potential customers will not distinguish you from a number of competitors. If you focus on the frankly “freakish” style – you can frighten the customers and spoil the positive company image. It is better to choose something moderately snazzy, stylistically neutral and clearly capturing the essence of your work.

Why the use of the Genlogo service is more profitable?

Hundreds of stylistically diverse images drawn by our designers. Manually selected fonts and a variety of color schemes. All this makes it possible for you to develop logos and corporate design elements for any task and without any restrictions.

Service operation algorithm:

  • selection of logo;
  • selection of font;
  • color scheme definition;
  • sign up;
  • selection of tariff;
  • payment for the project;
  • getting the logo.

You get the logo in the required graphical formats. All proprietary rights for use of the logo and corporate design are transferred to you after the purchase.

The possibility of self-development of all graphical elements guarantees that the final result will meet your requirements completely. This is an effective saving of time and budgeting funds that can be used in some other more necessary sphere. All provided images are uniquely designed, therefore you get a unique logo.

Genlogo makes creating a corporate logo to be a pleasant and exciting experience, and not a boring work on the stream. That is why a growing number of companies prefer to turn to us, and we have not received any negative reviews yet.

A good logo is important for your corporate identity; a great logo is ideal. But how do you create corporate logos that will set your corporation apart in its niche and cause others to set up and take notice of your business? By hiring a professional logo designer, of course! Your logo is one of the most important aspects when it comes to creating brand identity, brand awareness, and brand recognition. So in others words, branding your corporation without an effectively designed logo is not going to happen. Where would McDonald’s be without its golden arches? Where would Wal-Mart be without its easily recognizable logo? You can just imagine that neither of these corporate giants would have gone far without an effective and easily recognizable logo that their customer base (and potential, would-be customers and clients) can look at and instantly affirm that it belongs to that company. The golden arches, for example, rise high in the sky along interstates throughout the country, beckoning hungry travelers to something familiar in an unfamiliar place – and the golden arches work so well that McDonald’s is the number one fast food restaurant in the world.

Logos for Your Corporation

A professional logo designer will work with you to unearth your business’ philosophy, taking a look at your customer base and your market niche to create corporate logos that make your business stand out. While you probably aren’t the size of McDonald’s, everyone has to start somewhere and having a good logo and identity in place for your corporation as soon as possible during the corporation’s formation will allow you to take your logo along for your successful ride to the top of your game. By having a familiar logo in place, existing and potential customers and clients can easily relate the logo back to you – and you can reinforce that relation through branding efforts such as using your logo appropriately. This includes on all letterhead (or anything printed that comes out of your office). As a side note, the most effective placement of any logo is in the left hand corner of an item (whether it be a screen or a piece of paper) because the eye is “drawn” to the left corner automatically – so why not have your logo there for easier exposure. Other places to use your corporate logo include:

On your corporate website. Having your corporate logo on your corporate website – including every page of the website – is a great way for those who are interested in your services and products to get to know your logo better.

On your place of business. Use your logo prominently at your physical location, whether it is on the doors or displayed boldly in the lobby or reception area.

In print ads. Use your logo in any print ads that you place in newspapers, magazines, and journals. A great logo should look good in black and white as well as in color.

On billboards. When you create your corporate logo, make sure that it is scalable – which means that it looks just as good when enlarged as it does when shrunk down to less than a ½ inch in size.

Once you create your corporate logo, you’ll find other uses for it as well, including using it on promotional pens, hats, mugs, tee shirts and more.


My God you people are amazing! I’m going to have to get some help on this. I can’t decide because they’re all so great. I’ll let you know.

Thanks so much Lilian. Wow.

JD – Greenergy2030 Certified Business

But first, what do we mean by corporate image?

The term brand image refers to the way our target audience interprets the signals we send out through our brand’s products, services, and campaigns. These associations work to either foster a positive or negative bond towards the brand. We could also say that an entity’s corporate image is the meaning that weighs the most on the minds of a consumer.

As a result, branding’s importance is non-negotiable for any brand looking to forge a bond with its customers and sell its products. Branding is a working method to use to tackle any branding project from any context. It’s a universal, underlying tool that will bring sense to everything we do.

Why is an organization’s corporate image important?

Having an effective brand image is crucial for us to be in the recall of our target audience more easily and to transmit, increase, and preserve our company’s spirit and prestige. How can we do so successfully? We must be aware of the need to not skimp on any necessary resources since the investment in your firm’s corporate identity can result in multiple benefits. It opens the way to:

More consumer purchases (User Experience).

Maintaining brand identity through establishing unified communication across all touchpoints, ensuring consumers receive a clear message about the business’s focus.

Creating brand equity through increasing brand recall in our target audience while cultivating brand awareness and loyalty that lets us be more competitive.

If you think your brand image does not satisfy these aims, perhaps it’s time for you to consider going through the rebranding process. These uses corroborate the direct correlation between your strategy and brand image.

Three phases for creating a successful brand strategy

When creating a brand strategy, your process should have at least three distinct phases: analysis, strategy, and activation. All of these stages are fundamental so your corporate image can stand out from your competitors.

1. Analysis: get to know your territory

We use this first phase to examine our surroundings to create our corporate image. We’ll try to explain:

The meanings our competitors use

Industry best practices

Parallel categories to find the brand territory or competitive space we’ll use for our communications

The best way to make all this information tangible is by creating a benchmarking document that gathers all the findings from our brand study. The material includes both intangible aspects such as brand positioning and values, as well as physical components such as our analysis of font and color usage.

2. Strategy: Give your corporate image a direction

Your strategy will be the action plan you work on for your brand and to give your brand’s corporate image structure. This communication system offers structure and guidance for every single touchpoint within your organization, both internal and external, while always gearing it towards meeting business objectives.

An effective brand strategy ensures there is a central idea that serves as the basis for defining a company’s behaviors, actions, and corporate communications. The brand strategy will also give way to other essential brand identity components such as brand positioning, brand values and attributes, brand personality, or its value proposition.

The way of transmitting this essence to the world is through a communications platform. This timeless document serves as a basis for all communications by bringing together our brand DNA and letting other departments rely on it as a resource to differentiate what practices are aligned with our strategy or not.

3. Activation: Give your brand image wings

Let’s not forget that we design all our brand components in some way and that means the designer is part of every step in the process. Despite that, this is where they have the spotlight: it will be time to craft (or rethink) a brand image or brand identity that comes from a concept and encompass both its verbal identity and visual identity.

Our brand identity should be easy for anyone who is going to use it to activate. That means it’s imperative we create a manual where we develop basic guidelines for using and implementing the system. Ideally, we should count on an interactive, digital, dynamic tool that keeps us updated on the latest needs and applications for our visual, verbal, and strategic system.

In this phase, we also look at elements like fonts, use of color, illustrations, network of lines, logos, brand name, slogan, or tone of voice. They should all give off the same essence that we previously defined in our brand platform to create a cohesive unit that our target audience can easily decode.

How to create a corporate identityThis whole process culminates in achieving our goal of a corporate image that appeals and generates recall in the minds of our consumers.

How to create a corporate identity

How to create a corporate identity

How to create a corporate identity

How to create a corporate identity

How to create a corporate identity

How to create a corporate identity

How to create a corporate identity

How to create a corporate identity

How to create a corporate identity

Kwork Overview

Welcome to my Brand Style Guide KWORK!

This is Kanak I am a Graphic designer with 4 years of expertise, if you need a creative modern, unique, minimalist, and professional logo design and brand style guide for your company, business, brand, website, or project then you are in right place. I can help you design your dream logo and brand style.

High-Quality RAW Files (JPEG, PNG, AI, PSD)

Revisions Until Satisfaction

100% Customer Satisfaction

Fast and Friendly Communication

Creative & Unique Professional Designs


I also design logo, banners, business card, flyers, and any creations based on your requirement(Full Package)

Minimalist | Brand| Professional | Unique | Package | Flat | Minimal | Luxury | Creative | Design Service

If you have any Questions INBOX ME. I am here to assist you.

Please give me your business details so that I can make a corporate brand identity for you. Such as:

How to create a corporate identity

A corporate identity manual defines the rules for applying the graphic elements of a brand in order to maintain its visual and communicative coherence. In short, without a manual your brand is lost.

The identity of your brand is the personality of your company. This is what makes it stand out in the mind of the consumer and differentiates it from the competition. A corporate identity manual is responsible for aligning all the rules of graphic applications of your brand, from fonts and colors to logos, applications and images. It is a reference tool that explains how a company presents itself to the world through design. Creating a visual guide has two main advantages: it guarantees coherence and saves time.

Consistency is the key to creating a seamless brand image. Every business needs to create communication pieces, such as newsletters, images for social media or online ads. A reference manual allows to gather all the information so that anyone can have access to it at any time and can follow the same criteria when it comes to creating a design.

Here are the basic elements that your corporate identity manual should have:

1. Definition and philosophy

Before creating a style guide you must be well aware of the brand. The first section should explain the basic concepts, such as mission, vision, personality and fundamental values. It is about capturing the essence of the brand in a few lines of text.

How to create a corporate identity

A collage of inspiring images helps visualize the concepts behind the brand creation.

How to create a corporate identity

The logo is the most recognizable element of a brand. This part of the manual guarantees the correct use of your logo in any medium. It is necessary to detail here how and when its different versions can be used. In order to prevent erroneous applications that could convey the wrong message, it is important to specify the following basic elements:

  • Anagram or symbol: a graphic element that forms part of the logo and represents one or more concepts.
  • Brand: a distinctive sign whose main function is to differentiate and distinguish the company’s services from other competitors.
  • Tagline: a brief phrase specifically designed to express the brand’s proposal in an ingenious and intelligent way.
  • Grid and protection zone: a guide that helps to reproduce the logo in any dimension and medium. It establishes a proportional empty space around the logo to ensure its legibility.
  • Application sizes: the minimum recommended size to use a logo without losing its readability in offset, silkscreen and digital printing.
  • Positive and negative space logos: white on black background and black on white background, to indicate which color variant should be used on light and dark backgrounds.
  • Logo placement: a sample of how the brand should be presented on different corporate colours and images.
  • Improper use: details of how the graphic elements of the mark should not be applied, including deformations, colour changes or incorrect sizes.

How to create a corporate identity

4. Corporate Colors

The choice of primary and secondary corporate colors is one of the most important elements of branding. The manual should specify a sample of colours, using references for both printing and digital media.

For printing, two different codes are used:

  • Pantone: the most widely used color catalog in the world. The use of Pantone references ensures that the printed colour will always be the same as the one chosen in the sample.
  • CMYK: four digits indicating the combination of four colors: Cyan, Magenta, Yellow and Key. The equivalent of a Pantone colour will not always be exactly the same in CMYK.

Two other references are used for digital displays:

  • RGB: a combination of three primary colors (red, green and blue). Pantone and CMYK colour equivalents must be specified in order to display them well on digital formats.
  • HTML: a hexadecimal code formed by a hash and 6 digits and letters. It is used to identify the colors in the web design..

Remember that all these colors can vary a little in each medium. The best strategy is to first choose a print color and look for its digital equivalents.

How to create a corporate identity

5. Typographic system

Any brand has its own combination of corporate typographies: a main one of the logo and another one, secondary, for the body of the texts. An identity manual specifies the font family (whether regular, bold, or italicized) and sizes (h1, h2, h3). It shows typographies using all of the characters: the letters of the alphabet in upper and lower case and the numbers from 0 to 9. It also includes examples of the application of each one of them in headlines, in secondary texts and the CTA buttons on the web.

How to create a corporate identity

6. Photographs and graphic elements

This section is essential for any business that often uses elements such as photographs, icons or illustrations as a resource in their communication. It specifies the style of images that can be used and gives examples that match the tone of the brand. It also defines the sizes and the correct and incorrect use of:

  • Corporate photographs: their style and messages to be conveyed
  • Icons and illustrations: sets that fit the style of the brand
  • Patterns: images used to create backgrounds

How to create a corporate identity

A section with the applications of all the previously specified elements in different publications is what completes an identity manual. Depending on the style of each business, designs can be included on stationery, such as business cards, brochures and envelopes, on promotional material, such as t-shirts and pens, or on different packaging formats. Examples of digital formats are also presented here: ad banners, social media creativities and web elements. All this explains the use of the brand, typographies and corporate colours in visual examples of different on- and offline applications.

How to create a corporate identity

The length of an identity manual depends on the needs of each company. The main objective is to create a guide that details a consistent visual identity and can become a reference point for any future design project.

If you want to improve the image of your business and need experts to create a branding strategy, do not hesitate to contact us. We will be happy to help you with your brand, contact us!

With FlexClip’s free corporate video maker, you can easily exhibit your brand’s personality and highlighted services and products. Simply pick a corporate video template and upload your video clips and photos to customize your videos. It’s free and easy-to-use for everyone.

  • Handy video editor
  • Rich video templates
  • Extensive media library
  • Dynamic text animations

Select Corporate Video Templates

Learn to make a professional company overview and attract more members to your team!

Create a car dealer video to help you get more orders than competitors.

Want to make your realtor recruitment ad stand out? Create a video to post your job offers now!

Goodbye Team Member

Create a video to say goodbye to the team member who is going to leave.

House with Pool

Create a video to show more details of the house and attract more people to buy.

Make a video to show your smart work system!

A professional video will show your service clearly and attract people’s eyes.

Online Fitness Classes

This video template will give you new ideas to make an introduction video of your online fitness classes.

Improve Customer Experience

Make a video to share your tips on how to improve customer experience.

5th Company Anniversary

Marketing your company’s milestone anniversary with a video can be a fun way to celebrate the business’s birthday of your company.

Company Logo Collection

The video shows some stunning animated company logo designs, customize your own one right now.

New Year Video for Customers

Give thanks to your customers for their support this year and wish them a happy new year with a video.

Make a Professional Corporate Video to Boost Company’s Market Share

A company needs to establish its culture and identity. Making a professional corporate video is a practical way to go. Whether you want to show a big vision of your company or gather your people, our corporate video maker will help you render such a video accomplishing exactly what you want.

Powerful to Create Corporate Video

Professional Corporate Video Templates

Have no skilled experience for video editing? Have no idea where to start? You can try exploring the corporate video templates from expert designers. There are charts, business visuals, and corporate footage that will help enrich video contents and express something great.

How to create a corporate identity

How to create a corporate identity

Background Music for Company & Business

Music sets the tone of a video. No exception, a piece of aspiring music will take your corporate video to next level. Find a large number of awesome music, and check if one fits your corporate video easily. Nothing can be easier than this to find perfect background music.

A Wide Variety of Corporate Info Overlays

It’s easy to add corporate information to video as long as you try one of the provided corporate overlays. Select a corporate overlay, enter your information, and it’s done. Also, you can adjust the look of your corporate overlays, i.e., sizes, colors and animations.

How to create a corporate identity

Why You Need to Make a Corporate Video

Boost Sales

A compelling video can absolutely influence buying behavior, leading directly to sales.

Increase Traffic

Nothing can compare to the power of video content when it comes to driving traffic to your site.

Encourage Social Shares

Videos on social media platforms generate more likes and shares than images and text combined.

Alle Institutionen möchten sich vorstellen, ihre Projekte den Kunden bestmöglich präsentieren und ihre Leistungen zeigen. Aus diesem Grund ist es für die Institution notwendig, durch die Gestaltung einer Unternehmensidentität eine einzigartige Identität zu schaffen. Das Design der Unternehmensidentität, das das Image der Institution zeigt, kann je nach Leistungsangebot und Zweck der Institution auf unterschiedliche Weise erfolgen.

Als Unternehmensidentität werden alle Dienstleistungen einer Institution bezeichnet. Da alle Arbeiten unter dem Namen Unternehmensidentität erfolgen, sollte die Gestaltung sehr sorgfältig vorbereitet werden. Da es am Anfang der Marketingaktivitäten steht, spielt es eine wichtige Rolle, damit die Institution ein breiteres Publikum erreicht.

Unternehmensidentität ist ein Design, dem Bedeutung beigemessen werden muss, denn es zeigt die Haltung und das Verhalten eines Unternehmens ebenso wie die Identität einer Person. Beim Design der Unternehmensidentität von stehen die Wünsche der Unternehmensinhaber im Vordergrund. Dank bemerkenswerter Designs mit Emblemen und Logos wird es einfacher, ein großes Publikum zu erreichen.

Die Bedeutung des Desings der Unternehmensidentität

Die Unternehmensidentität, die die Persönlichkeit des Unternehmens widerspiegelt, ist bei der Demonstration und Vermarktung der Aktivitäten sehr wichtig. Gewöhnliche und einfache Identitäten erschweren es Unternehmen, den Wert zu erfassen, den sie verdienen. Es kann dazu führen, dass Sie zwischen anderen Institutionen verloren gehen, indem Sie daran gehindert werden, die richtige Zielgruppe zu erreichen.

Korrekt gemachte Unternehmensidentitäten harmonieren mit Originalartikeln und grafischen Designs. Aus diesem Grund sorgt es dafür, den Verbraucher sowohl schriftlich als auch visuell zu erreichen und zu beeinflussen. Es ist sehr wichtig für die Institution, sich nicht falsch darzustellen, Dienstleistungen in klaren Grenzen zu erbringen und den Markenbildungs-Prozess zu beschleunigen.

Desings der Unternehmensidentität mit

Es ist sehr wichtig, dass eine Institution bei der Gestaltung ihrer eigenen Identität Hilfe von Fachleuten erhält. unterstützt mit seinen Designs für Unternehmensidentität, Marken und Organisationen dabei, sich bestmöglich auszudrücken. Es ist effektiv, um die Aktivitäten der Institution zu maximieren, indem es einprägsame Slogans für die Verbraucher präsentiert.

Was ist Unternehmensidentität?

Unternehmensidentität ist eine Identität, die zeigt, wie das Unternehmen innerhalb oder außerhalb des Unternehmens aussieht. Unternehmensidentität ist im Wesentlichen die gesamte Arbeit, die geleistet wird, um Kunden das Unternehmen bekannt zu machen. Bei der Erstellung einer Unternehmensidentität sollten die Vision und Mission des Unternehmens festgelegt werden. Die Identität kann durch die Erstellung eines Logos und Emblems geschaffen werden. Die Bekanntheit der Unternehmensidentität bei den Kunden ist wichtig für die Zuverlässigkeit. Es gibt Experten, bei denen Unternehmen Dienstleistungen zur Schaffung einer Unternehmensidentität erhalten können. Um an vorderster Front zu sein, ist es notwendig, sich Hilfe von Experten zu holen.

Welche Beispiele gibt es für die Unternehmensidentität?

Beispiele für Unternehmensidentität finden Sie im Abschnitt Projekte.

Wie hoch sind die Preise für Unternehmensidentität?

Die Preise für Unternehmensidentität variieren. Es ist notwendig, einen Blick auf die Antragsformulare für die Unternehmensidentität zu werfen.

Was sind die Phasen der Erstellung einer Unternehmensidentität?

Man kann sagen, dass Unternehmensidentität in fünf Phasen stattfindet. Den ersten Schritt können wir als die Festlegung und Planung aller Arbeiten sehen. Bei der Festlegung dieser Werke sollte die Gestaltung zeitgemäß und der Zeit entsprechend originell sein. Ähnliche Designs und Identitäten mit anderen Unternehmen können zu Verwirrung führen. Als dritte Stufe können die Präsentationen von Experten gezählt werden. Die vierte Phase ist die redaktionelle Phase, die in der Präsentation gezeigten Informationen werden von den den Zuständigen überprüft und finalisiert. Der letzte Schritt ist der Druck und die Veröffentlichung des genehmigten Designs. Die letzte Stufe ist sehr wichtig, da das Timing richtig gewählt werden muss. Andernfalls kann das Ansehen des Unternehmens sinken und die Unternehmensidentität wird nutzlos.

Welche Arten von Unternehmensidentität gibt es?

Unternehmensidentität wird als wichtiger Faktor für Unternehmen akzeptiert, da sie die Wahrnehmung stärkt und lenkt. Um ein Image zu erstellen, ist es notwendig, eine Unternehmensidentität zu erstellen. Um eine Bindung zur Zielgruppe aufzubauen, ist es notwendig, eine Unternehmensidentität zu schaffen. Die genaue Abbildung des Unternehmens spielt sowohl für das Unternehmen als auch für die Kunden eine wichtige Rolle. Insofern ist es auch für Unternehmen wichtig, Dienstleistungen von Profis zu erhalten und gleichzeitig eine Unternehmensidentität zu schaffen. Um eine unverwechselbare und einzigartige Unternehmensidentität zu schaffen, ist die Hilfe von Expertenteams unbedingt erforderlich. Somit wird sowohl die Zielgruppe richtig bestimmt und man ist verschiedenen Unternehmen in der Branche einen Schritt voraus.

Whether your organization has ten devices or ten thousand, Apple fits easily into your existing infrastructure. Zero-touch deployment allows IT to configure and manage remotely, and IT can tailor the setup process to any team. So every Mac, iPad, iPhone, and Apple TV is ready to go from the start.

You’re in control
with Apple
Business Manager.

Apple Business Manager is a web-based portal that helps you deploy iPhone, iPad, Mac, and Apple TV. And you can easily provide employees with access to Apple services, set up device enrollment, and distribute apps, books, and software — all from one place.


Enroll devices to be set up automatically with mobile device management (MDM). Streamline and customize the setup process for employees.


Easily buy apps and books for employees. And distribute custom apps within your organization.


Create Managed Apple IDs for employees and assign privileges for additional users on your IT team.

Integrate with any environment.

Wi-Fi and Networking. Apple devices have secure wireless network connectivity built in. iOS, iPadOS, and macOS all provide the built-in security to access those wireless networks, including industry-standard WPA3-Enterprise and 802.1X. When an Apple device is used on a Cisco network, Fast Lane prioritizes the most critical business apps so that employees have uninterrupted access. And enhanced roaming capabilities ensure that iPhone and iPad remain connected as they travel across access points.

VPN. Easily configure Apple devices for secure access to your corporate network through built-in support for VPN. Out of the box, iOS, iPadOS, and macOS support the industry-standard networks IKEv2, Cisco IPsec, and L2TP over IPsec. Apple devices also support VPN On Demand, Always On VPN, and Per App VPN for facilitating connections on a much more granular basis for managed apps or specific domains. Whatever method your business chooses, data in transit is protected.

Email. iPhone, iPad, and Mac work with Microsoft Exchange, Office 365, and other popular email services, like G Suite, for instant access to push email, calendar, contacts, and tasks over an encrypted SSL connection. And Exchange support is built right into the Mail, Calendar, Contacts, and Reminders apps on iPhone and iPad — making it intuitive for employees to perform common tasks such as accepting meeting invitations and finding contacts in the Global Address List.

File Providers. The Files app in iOS and iPadOS and the Finder in macOS let employees instantly access their third-party cloud services — like Box, Dropbox, OneDrive, Adobe Creative Cloud, and Google Drive — so they have all of their files on all of their devices. The Files app and the Finder also have built-in support for file sharing with SMB and WebDAV, ensuring that employees can access the corporate file servers seamlessly on all their Apple devices.

Directory Services. Apple devices can access directory services for managing identity and other user data, including Active Directory, LDAP, and Open Directory. Some MDM vendors provide tools to integrate their management solutions with Active Directory and LDAP directories — right out of the box. And for organizations using on-premise Active Directory, a first-party Kerberos extension provides password management and Kerberos ticket management for signing in to internal apps and websites.

Identity Providers. The latest versions of iOS, iPadOS, and macOS support a new single sign-on (SSO) extension framework, allowing users to sign in to a corporate application once without being asked again for other apps or websites. This feature enables advanced multifactor authentication, supported by participating identity providers, whenever users sign in to a corporate resource. IT teams can also now configure authentication from cloud identity providers during initial enrollment and device setup.

Make a Great First Impression with Your Brand’s Corporate Identity Designs

Custom Business Stationery Design and Printing

A strong, visual identity is fundamental for the success of any company including yours. We create corporate identity designs that are original, eye-catching and professional. Designed to work in print and on-screen at any size, our identities are specifically designed around your business needs.

Business Cards

Your business card is often the first impression people take away from your business. When your business card reflects a professional design and great quality, it lets potential clients and sales leads know that your organization pays attention to even the smallest details. With business card design and printing from DIGITALPOiNTUSA, you get quality cardstock and digital printing options that leave a lasting impression.


Make sure your company stands out to customers and looks professional with custom, high-quality letterhead. We can design and print letterhead that incorporates your personal or company identity. These can range in format from basic black & white to impressive, colorful designs. Your letterhead design is just as important as your brand. It visually represents your company and, once seen, should appeal to your audience. Your design must look professional, as it plays a significant role in the molding of your corporate image.

Business Envelopes

Brand your business envelopes for for maximum exposure. Before your customers or prospects view your letters and announcements they first notice the envelope that hold these documents. Make a great first impression with our high quality envelope design and printing services. Your custom envelopes provide another opportunity for you to showcase and brand your company’s commitment to quality. We offer a variety of envelope sizes, options and paper stock to meet your needs.


Your brochure is an important tool for promoting your business and connecting with prospective customers. That’s why we’re here to help you every step of the way on your brochure project. We use top-grade text and heavyweight cover stocks for our brochures in your choice of finishes that show off your design in a great way. We offer standard sizes (letter, tri-fold, etc) as well as custom sizes and shapes. Design and submit your own piece or let our specialists do the creative work for you.

Your corporate identity should be a direct reflection of your brand positioning. Treefrog takes your branding strategy and designs your corporate collateral to reflect that strategy. From business cards and stationary to tradeshow booths, digital presentations, and so much more, Treefrog can help you create corporate identity materials that support your brand with consistency and style.

Everything, from your door mats to your logo, says something about your company (though, as an added thought, we don’t suggest you wipe your feet on your logo). Your company’s identity should make it easier to achieve your business objectives by creating a visual presence in the marketplace, using your brand and trademarks as cornerstones. Treefrog applies your brand strategy and logo to design collateral that represents the essence of your company, professionally and consistently.

Let us help you create a compelling and enduring corporate identity!

How to create a corporate identity

Understanding Digital Marketing Tactics For Your SMB

You’ve built a great product or service and you’re ready to tell the world. You may be asking yourself one of the most difficult questions in marketing, especially for small […]

How to create a corporate identity

2022 is the Year of Digital Transformation

According to the Chinese, 2022 is the Year of the Tiger. It is definitely a stripe of a different colour! Volkswagen has proclaimed 2022 the Year of the ID Buzz. […]

How to create a corporate identity

SEO Copywriting in 2022: How To Write Articles That Rank

In the history of Treefrog, and indeed of the Internet, there was a time when you might have asked: “Should you hire a website pro or do it yourself?” For […]

Unlock Your
Online Potential

We want to hear your idea! Get in touch
to get started on your project today.

Corporate design is associated with a company’s visual identity. It refers to designing a company’s logo, tagline, colors, fonts, etc. It is often confused with corporate identity design, which refers to developing a company’s entire identity, including a company’s work culture, values, internal and external communications, along with designing a company’s visual identity. Characteristics of an excellent corporate design are its flexibility, recognizability, and authenticity. A brand needs to have a sustainable and consistent corporate design to increase brand recall and recognition. Our services range from designing logos for a brand to designing other assets such as business cards, marketing material, posters, letterheads, apparel, and more. Our logo designs are easy on the eyes, stand the test of time, communicate who you are as a brand, create a lasting impact on the audience.

A good corporate design is essential for proper branding. It acts as a blueprint as to how you want your brand to be perceived by the customers. Brands must get their visual identity right. We help our clients translate the idea of their brands into a strong visual identity that connects with their customers. We perform several iterations to get each of the elements of the corporate design right. We also help our clients in rebranding and redefining their brand’s corporate design. At creative Orion, we ensure that each aspect of our client’s visual identity communicates a clear and consistent message so that their customers can have the same pleasant experience, which can build and strengthen their associations with the brand.

Our customer-centric approach ensures an end-to-end implementation of corporate design projects. We create corporate designs which are relatable, relevant, and consistent with your brand’s mission, vision, and nature. We have an in-house team of experienced and passionate designers who work relentlessly to create superior value for our clients. Our design experts follow corporate design best practices to ensure utmost customer satisfaction. We believe in open communication and focus on developing strong relations with our clients by delighting them through our services.

Learn how to use the Managed Apple ID that your company assigns to you.

This article is for users who have Managed Apple IDs. If you’re an IT administrator, learn more about how to create and use Managed Apple IDs with Apple Business Manager or Apple Business Essentials.

Your company can create Managed Apple IDs for employees to use for business purposes. Managed Apple IDs are unique to your company and separate from Apple IDs that you can create for yourself. You can associate your Managed Apple ID with the same email address and phone number as your personal Apple ID. Unlike with personal Apple IDs, IT administrators manage the services that your Managed Apple ID can access.

Check feature availability

Your employees can use Apple services including iCloud and collaboration with iWork and Notes, but because Managed Apple IDs are for business purposes only, certain features are disabled to protect each organization. Managed Apple IDs also include 5GB of iCloud storage. Apple Business Essentials employee subscription plans offer additional organization storage options for your users.

Because Managed Apple IDs can’t make purchases, administrators may assign content to your Managed Apple ID or assigned devices.

Not all services are available in all countries or regions. Apple Business Essentials is available only in the United States.

About your username and password

After your company creates your account, you can use your Managed Apple ID. Your Managed Apple ID might include your company’s name or “appleid.” For example, your ID might look like [email protected]

Your company’s Apple Business Manager or Apple Business Essentials administrator sets up your account name. If there’s a mistake in your username, or if you need to change your account information, contact your company’s administrator.

Create your password

When you sign in to your Managed Apple ID for the first time, use the temporary password that your administrator provides you. After you sign in, you’ll be prompted to set up a new password. You must finish setting up your password before you can sign in to some Apple services.

If you’re a People Manager, Device Manager, Content Manager, or other staff member, sign in to on your Mac or iOS device to set up your password. You must use a standard password that includes eight or more numbers and letters.

Reset your password

Unlike with personal Apple IDs, your administrator resets your password. Follow these steps to create a new password:

  1. Contact your administrator to get a temporary password.
  2. Use your temporary password to sign in to Shared iPad or sign in to iCloud on your device. Or, if your role has access, sign in to Apple Business Manager or Apple Business Essentials with your temporary password.
  3. Create a new password.

Managed Apple ID passwords can’t be reset from the Apple ID account page or

Sign in with your Managed Apple ID

To sign in to devices that are set up with Apple Business Manager or Apple Business Essentials, use your Managed Apple ID and password with two-factor authentication.

Administrator access to your account

The company that issues your Managed Apple ID owns your account. Your IT administrators can access your account at any time and make the following changes:

  • Restrict access to your account
  • Remove your account
  • Update your account information

Check the policy that your People Managers, Device Managers, and Content Managers have for the personal use of Managed Apple IDs.

Update your account information

If you’re a People Manager, Device Manager, or Content Manager, use the Apple ID account page to manage and update your account information. To change your trusted devices, you must be a People Manager, Device Manager, or Content Manager.

If you’re a staff member, check with an administrator to update your account information.

Sign Up To
High Country Casino

Play And Enjoy 250+
Casino Games

• Coupon code: BFD500 • This offer is valid only for first-time depositors at High Country Casino and only applies by redeeming the correspondent Code in the cashier prior to completing the deposit. Any winnings from this Promotion, will be void if the account does not have at least one valid deposit. The Finance Team reserves the right to request a valid proof of the fully debited transactions. • The offer is limited to one player per household and/or computer. • The coupon can only be redeemed once by the player to a maximum of $2,500.00 bonus. • Minimum deposit to qualify for this bonus is $25. • Play through required to cash out: 45 times the deposit plus the bonus amount in valid games. Wagers in Black Jack, 21 Games, Multi hand Video Poker, Video Poker or any type of Poker Games (including Slots Poker): every $1 bet contributes $0.5. Wagers in Live Dealer Games, Craps, Vegas Three Card Rummy, Tri Card Poker, Caribbean Draw, Caribbean Hold’em, Caribbean Stud, Baccarat, Roulette or SicBo or Progressives games do not apply. • Maximum cash out is 20 times the deposit amount linked to the promotional code, up to $10,000, based on a deposit amount of $500, but it in no case can exceed the maximum $10,000 payout. • Once the wagering requirement is met, all balances exceeding the maximum cash out allowed will be void and automatically deducted from the account. At this point the player may request the funds. If chooses to continue playing instead, any additional winnings exceeding the maximum cash out allowed will be voided and forfeited. • The Bonus Amount is non cashable and will be removed from the associated cash out.

• 50% Cash Back: Credited upon request, & only once per account. • 50% Cash Back of the deposit amount linked to the promotional code: BFD500, up to a maximum amount of: $250.00. • Maximum cash out: $1,000. Rollover: 45 times in valid wagers. Every $1 bet contributes $0.50 in some games. Not valid for Progressive, some RSVS, Live Dealers games, Craps, Caribbean Hold’em, Baccarat, Tri Card Poker, Roulette, Three Card Rummy and Sic Bo. • Once the wagering requirement is met, all balances exceeding the maximum cash out allowed will be void and automatically deducted from the account. At this point the player may request the funds. If chooses to continue playing instead, any additional winnings exceeding the maximum cash out allowed will be voided and forfeited. The Bonus Amount is non cashable and will be removed from the associated cash out. GENERAL NOTE: General Terms, Rules & Regulations for all Promotions and Bonuses also apply. Information available in the Promotions tab of the main casino site (download and instant play) or in main Menu in the mobile version (Bonus General Rules).

How to create a corporate identity

How to create a corporate identity

How to create a corporate identity

How to create a corporate identity

How to create a corporate identity

How to create a corporate identity

How to create a corporate identity

I can develop a full Brand Identity for you, in any Style.

I offer the following Assets:

  • Logo Design
  • Typography
  • Color Palette
  • Graphic Design Kit
  • Stationary
  • Style Guide
  • Social Media Kit
  • Custom Designs

Average Delivery Time: 10 Days

Revisions: 3

How to create a corporate identity

Prisma is Finland’s largest hypermarket chain, a part of one of the oldest Finnish holdings, the S-Group. In Russia, the brand’s assortment is made up of imported (mainly Finnish) goods and locally-produced goods. Most of the Russian stores are located in St. Petersburg; by 2022, their number is going to reach 33.

The existing style of a “Finnish discounter” is not suitable for the Russian market; here, Prisma focuses rather on middle-class customers and offers goods of sufficiently high quality. We were to develop a new corporate identity for this retail brand. It had to be understandable for Russian shoppers and easily usable on any media, by preserving the spirit of Finland.

The first step is to bring all communications inside and outside the store to a single layout system; to unify them. We intentionally created a minimalist system without excessive graphics, since the main image in the store should be the product itself. A thoughtful grid design and strict layout rules make the style universal, mobile, easily adaptable to any format, while maintaining the integrity of the entire template.

The main colour palette grows out of the logo – yellow, orange, hot pink and green. Muted shades derived from the basic tones make an addition. These are the pastel colors that make a strong connection with Scandinavian design.

The new style system fits flexibly on any media. Even the simplest ad printed by any store employee in black and white will match the brand image.

Maintaining the image of a European company, Prisma strives to show: we think about every customer regardless of their preferences. Therefore, colored markers on price tags become an important element of style; they help to find the right product easily – gluten-free, lactose-free, sugar-free, vegan, Finnish.

A striking feature of the brand is Finnish product names and sales pitches in the Finnish language. This is how we emphasize the origin of the brand, supporting its positioning – “the Finnish mentality and service right in the heart of the Northern capital.”

The entire corporate identity is easily adaptable for standard forms, business cards, Christmas and New Year merchandise or branded cars.

The new style is convenient to work with for any employee: a marketer, a PR specialist, a store administrator. In addition, the visual image is now fully consistent with the brand positioning in Russia. Every customer knows for sure that they will find the real Finnish spirit and high-quality Finnish products here.